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Amazons pajiga lansering – ska varumärken hoppa på? episode artwork

EPISODE · Nov 4, 2020 · 25 MIN

Amazons pajiga lansering – ska varumärken hoppa på?

from Resumé Debrief

Amazons entré på den svenska marknaden har varit både efterlängtad och fruktad. Men när e-handelsjätten till sist lanserade sin svenska version var det nog inte många som var särskilt imponerade. De grova översättningsmissarna, där produkter beskrevs med ord som "våldtäkt" och "pedofil", gjorde det hela till något av ett magplask. Vi pratar med Adela Vergara, digitalchef på mediebyrån Adon, om vad det här betyder ur brand safety-perspektiv.

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Amazons pajiga lansering – ska varumärken hoppa på?

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How long is this episode of Resumé Debrief?

This episode is 25 minutes long.

When was this Resumé Debrief episode published?

This episode was published on November 4, 2020.

What is this episode about?

Amazons entré på den svenska marknaden har varit både efterlängtad och fruktad. Men när e-handelsjätten till sist lanserade sin svenska version var det nog inte många som var särskilt imponerade. De grova översättningsmissarna, där produkter...

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