Ambani’s Entry Proves It | The Pet Industry Is India’s Next Big Wave

Pet care in India isn’t just dog food. It’s 20+ untapped verticals and the next big opportunity. In this episode, we sit down with Vineet Khanna, Founder of Supertails, a platform building one of India’s largest pet ecosystems with 1,700+ products across nutrition, healthcare, and services. Alongside him, we have Sneh Sharma, Founder of Dogsee Chew, the brand that took a single iconic product i.e. chhurpi and turned it into a global clean-treat loved in 30+ countries. What will you get: -what early players actually do in a market with no roadmap, no benchmarks, and no safety net -why India’s next big consumer unicorn could come from the pet industry -the contrast between building wide (1,700+ products) vs. building deep (one hero product) -the biggest myths about pet care in India—and why they’re wrong -the discipline required to build a bootstrapped company in a new market -the real mistakes, pivots, and founder decisions you never hear publicly   Whether you're a doer, a founder, a creator, or just someone curious about how new industries are born,  this conversation will open up a side of the pet industry you’ve never seen before.   Timestamps: 0:00 Intro 2:39  Why start a pet business? The easiest question with the hardest answer   7:57  What makes a truly “good” pet product? Inside the craft   8:47  Is this a borrowed industry? How India & Nepal adopt pet trends   11:05  90% of Indian pet parents are first-timers — what that means   12:37  India vs. Nepal pet parents: are they really that different?   13:47  "No competition?" Why this industry is still surprisingly open   15:42  Supertails ecosystem vision: the full-stack pet care play   16:57  What pet founders don't do (and why it matters)   18:47  The hardest part: evolving with the industry   21:02  3 co-founders, one mission: how they divide the work   22:52  Why saying NO matters more than saying YES in pet care   24:37  Why pet products can't be built like other D2C categories   27:07  Niche vs. mass market: why stay focused   28:15  The metrics that wake these founders up every morning   29:42  How they measure market size and real opportunity   Want to join us live in the studio as an audience member? Fill out this form: https://forms.gle/xZi8yptyoxkkc6aa8    ✉ Reach out to us at [email protected]   🎧 Listen on audio platforms:  https://www.podbean.com/eas/pb-32f7s-19cc50b   🎤 Host: Anup Ghimire Founder of Doers Nepal  LinkedIn:  https://www.linkedin.com/in/anup-ghimire-9366aa5a/   👥 Guest Sneh Sharma Co-Founder @ Dogsee Chew   LinkedIn: https://www.linkedin.com/in/manishlens/    👥 Guest Vineet Khanna  Co Founder @ Supertails  LinkedIn: https://www.linkedin.com/in/khanalbhupendra/  📲 Follow The Doers Nepal: Instagram:   / https://www.instagram.com/thedoersglobal/ Facebook:   / https://www.facebook.com/thedoersnepal/   🎬 Production Partner: Viewfinders Production Instagram:   / https://www.instagram.com/viewfindersstudio/?igsh=MWlseDV5azB3Y3lsMw%3D%3D#   This episode is strengthened by Hama Steels and insured by Himalayan Everest Insurance  Facebook: https://www.facebook.com/share/1AGS33qQH3/ Instagram: https://www.instagram.com/hamasteel/ Facebook: https://www.facebook.com/himalayaneverestinsurance?mibextid=LQQJ4d&rdid=Ccm3aTE9zypUEi6B&share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2FariZHNDrbMn2vFse%2F%3Fmibextid%3DLQQJ4d#  Instagram: https://www.instagram.com/hei.com.np/   Need help building a high-quality podcast? They’ve got you covered – from set design and shooting to post-production and guest curation.   📸 Wedding Dreams Nepal Instagram:   / weddingdreamsnepal    Website: https://weddingdreamsnepal.com    📞 Call: +977 9813657889 #PetIndustry #PetCare #PetBusiness #PetParents #StartupIndia #StartupNepal  #IndianStartupEcosystem #D2CIndia #EntrepreneurLife #FoundersTalk  #PetBrands #Dogsee #Supertails #PetMarket #BusinessPodcast  #DoersPodcast #PetCareIndustry #PetLovers #PetCommunity #PetEconomy