Amber Grimes Interview: Music Rollout Masterclass (6lack, Summer Walker) #151

From helping bring Atlanta's iconic Magic City to LA for 6lack to Baby Tate doing 100M+ streams on a 7yr-old record, Amber Grimes is the certified "Queen of Rollouts". Amber joined the storytelling kings at Atlanta's own LVRN (home to Summer Walker, 6lack, & more) as EVP/GM after spending time at Def Jam, Capitol Records, and Spotify. Love Renaissance is a label / management / publishing company and cornerstone of the Atlanta music business recently valued at over $100M. In this episode, she breaks down some of her most successful rollouts, the best way to respond to a viral moment, low budget / free music promotion tactics, the importance of "disruptors", and more! FOLLOW Amber Grimes:https://instagram.com/ambergrimesFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepodBUY Music Tees:https://www.offkeysupply.com/