Amber Swenor with Authenticity, Metal, and the Messy Middle

What do business strategy, leadership coaching, and fronting a metal band have in common? Amber Swenor! (https://www.amber-swenor.com/)  This powerhouse entrepreneur and rockstar joins us to talk about the wild, sometimes uncomfortable journey of living authentically—even when the world expects you to fit into a neatly labeled box.From trying to play by the rules in pageants (until she unleashed a bold, unexpected musical number) to navigating the messy middle of transitioning her business, Amber gets real about what it takes to own your voice. She also dives into how writing her book, Unleashed, helped her heal generational wounds and step into her power.If you’ve ever struggled with embracing your true self—at work, in life, or on stage—this episode will leave you inspired to turn up the volume on YOU. 🎤💥Key Takeaways:🔹 The courage to live authentically, even when it’s uncomfortable 🔹 Navigating the messy middle of transitioning businesses and finding focus 🔹 The value of involving a team in defining core values and culture 🔹 The personal growth and healing that has come from entrepreneurial challenges 🔹 The power of looking back on moments of courage to inspire the presentWant more from Amber?https://www.soul-seed.com/ https://www.amber-swenor.com/https://www.facebook.com/amber.swenor/https://www.facebook.com/MorningstarMetalBandhttps://www.linkedin.com/in/amberswenor/A heart-centered metalhead business strategist is a real thing—and you’re about to meet her! My guest today is Amber Swenor, a leadership coach, business strategist, speaker, musician, and author of the Wall Street Journal bestseller Unleashed: A Been There Rocked That Guide to Radical Authenticity in Life and Business, which was named the 2023 Most Inspirational Book of the Year. As the founder of an award-winning brand strategy agency, Amber scaled the business to over $1M in revenue in under five years. She then embraced the discomfort of transformation to align more deeply with her purpose, rebranding as Soul Seed Strategy. Today, Amber empowers leaders to step into their authenticity, align their businesses with their soul’s purpose, and create thriving teams and