Amberly Allen Breaks Down Modern Payments for Dealers

Amberly Allen, founder and managing partner of Dealer Merchant Services (DMS), joins Driving Solutions to discuss DMS’s recent acquisition by Priority Payments and what it means for automotive dealers navigating a rapidly changing payments landscape. She explains why finding a more sophisticated payments partner became critical as surcharging rules, compliance demands, and consumer payment preferences continue to evolve.Allen breaks down how Priority Payments’ scale, technology, and extensive compliance resources strengthen DMS’s ability to protect dealers, reduce liability, and modernize dealership payment ecosystems. The conversation also explores how the partnership expands DMS’s capabilities across treasury, cash flow optimization, and emerging payment methods, while maintaining the company’s high-touch service model. From new card network requirements to digital wallets and crypto adoption, Allen outlines what dealers need to know now—and how the transition will remain seamless for existing clients.Key discussion points:Why DMS sought a more scalable and compliance-focused payments partnerHow Priority Payments’ technology and legal resources benefit dealersNavigating Visa and Mastercard’s Commercial Enhanced Data Program (CEDP)Modernizing dealership payments with digital wallets and crypto optionsExpanding payment solutions across automotive and adjacent industriesDriving Solutions is the go-to podcast for dealership professionals who want to stay sharp, informed, and ahead of the curve. Hosted by Jim Fitzpatrick and powered by CBT News, each episode brings you real strategies, smart tools, and expert insights to help you run a more profitable operation.Subscribe on your favorite podcast platform and visit CBTNews.com for more.