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Ambience Does the Trick for Starbucks episode artwork

Jul 5, 2013 23 min

Ambience Does the Trick for Starbucks

from The Breakfast Grille Hosted by BFM Media

John Culver, Group President of China and Asia Pacific for Starbucks joins us on the Breakfast Grille to discuss: - growth in APAC and China for the group - the importance of the region for Starbucks - regional consumption habits - why Starbucks has succeeded in the region - frequency of customer visits - coffee farming in Yunan - coffee retail prices - product diversification - loyalty cards

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Ambience Does the Trick for Starbucks

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