EPISODE · Jun 16, 2026 · 1H
Ambition Without Burnout: Redefining Success + Movement with Elaine Hayes
from The We Shine Well Podcast · host Zoë Kelsey
What if you don't need to become someone new, you just need to become more of who you already are?In this episode, I sit down with Elaine Hayes, certified life and business coach, Pilates teacher, and founder of Wellcraft, for one of the most grounded, expansive conversations I've had on this show.Elaine built a seven-figure fitness studio from a one-bedroom apartment in San Francisco, sold it after over a decade, became a certified life coach, and created Wellcraft — a movement platform that's helped women all over the world discover that 20 minutes at home can change your body, your mindset, and your life.We talk about coming home to yourself, silencing the saboteur, how values become your North Star for every decision, and why being wildly ambitious and deeply well are not at odds, they require each other.Tune in!Key insights:From law school to Pilates pioneer to seven-figure sale and what the through line wasWhy burnout happens to driven women and the values work that changes everythingGetting clear on your highest self and making decisions from that place instead of fearThe saboteur voice - how to name it, thank it, and stop letting it run the showHow to scale a business that works for your life, not the other way aroundElaine's morning ritual: 5:15am, red light mask, gratitude journal, and WellcraftThe Wellcraft Method: mindful mat Pilates, 20-30 minutes, four to five times a weekMat vs. reformer Pilates and why the mat might actually be the harder, better choiceHow Elaine is in the best shape of her life at 40, after three babies, with no gymFirst month of Wellcraft free with code WESHINEWays to be Supported:Follow @elainerhayes + @bewellcraft on InstagramTry Wellcraft free for one month at bewellcraft.com — use code WESHINEWays to Support the Show:Join our We Shine Well Substack for prompts + communityConnect at @weshinewellFollow, rate + review, and share with a woman ready to come home to herselfYou are loved, supported, and exactly where you're meant to be.Thanks to our sponsor, NOW Foods. Use code WESHINE for 20% off at nowfoods.com. *These products are not intended to diagnose, treat, cure or prevent any disease.
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Ambition Without Burnout: Redefining Success + Movement with Elaine Hayes
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