Ambl Case Study: Technology in Hospitality

In a world of technology conveniences for consumers, how do you inspire a population of hospitality teams to engage and use your platform when their priorities may not align. The hospitality industry has faced several challenges across the last few years, from immediate closure during the pandemic, to opening their businesses with mandatory booking policies which has changed customer behaviour for ever. Quick implementation of pay at table solutions, APPs and booking platforms that have all reduced in need as we arrived back at normal living post COVID restrictions. In more recent times; team shortages, cost of living crisis and of course inflation. While our business is a tech start-up, without the buy-in and engagement from the frontline teams in hospitality, we are dead in the water.  How are we overcoming this challenge?