EPISODE · Aug 19, 2024 · 23 MIN
AMC GLOBAL :: LEADERS IN BRAND INNOVATION & LAUNCH
from ContenderCast with Justin Honaman · host ContenderCast
AMC Global delivers insights from real consumers in real markets to help you optimize your launch strategies. Shira Horn, Executive Vice President, Corporate Strategy & Innovation, joins Justin to discuss market research, insights and analytics that power product innovation and launch.
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AMC GLOBAL :: LEADERS IN BRAND INNOVATION & LAUNCH
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