Amelia Wilcox - Founder & CEO of Nivati

In this episode of the Growth Elevated Leadership Podcast, host Julian Castelli interviews Amelia Wilcox, founder and CEO of Nivati. They discuss the company's pivot during the pandemic from providing onsite massage therapy to virtual wellness services, addressing the increased need for accessible mental health resources. Amelia shares the challenges of adapting to market trends, selling to HR departments, and the impact of the economic downturn on venture-backed tech companies. She also talks about Nivati’s strategic shift to focus on healthcare and education sectors, her personal journey as an entrepreneur, and the importance of self-care and mentoring. Amelia recommends resources for personal and professional growth, including the "How I Built This" podcast and books like "Extreme Ownership." For more resources on how to be a a better leader in business, please visit us at ⁠⁠⁠⁠⁠⁠GrowthElevated.com⁠⁠⁠⁠⁠⁠, and follow us on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠. Timestamps (by podsqueeze): Welcome to the Growth Elevated Leadership Podcast (00:00:02) Introduction to the podcast and its purpose. Introduction to NovoMoto and Amelia Wilcox (00:01:17) Description of NovoMoto's business and Amelia Wilcox's background. Starting NovoMoto and Adapting to COVID-19 (00:02:10) Amelia explains how NovoMoto started and how they adapted to the challenges of COVID-19. Challenges in Selling to Employers (00:05:02) Discussion about the challenges of selling NovoMoto's services to employers and the business model. Growth and Fundraising (00:06:00) Amelia discusses NovoMoto's growth and recent fundraising success. Impact of NovoMoto's Services (00:07:14) Amelia shares the impact of NovoMoto's services on mental health and well-being. Educating Employers and Addressing Market Trends (00:09:16) Discussion about educating employers and addressing the growing awareness of mental health. Business Model Challenges and Market Trends (00:10:44) Challenges in selling NovoMoto's services to HR and addressing market trends in mental health. Selling NovoMoto's Services and Addressing Market Needs (00:13:42) Reasons why employers add NovoMoto to their benefits packages and addressing market needs. Challenges in Selling to Employers and Market Trends (00:15:10) Challenges in selling NovoMoto's services to employers and market trends affecting sales. Adapting to Changes in the Venture Community (00:16:56) Discussion about the impact of changes in the venture community and potential pivots for NovoMoto. Adapting to Business Challenges (00:17:47) Adapting to challenges in working with venture-funded businesses and addressing customer needs. Identifying New Markets (00:17:56) Amelia discusses the need to pivot and focus on healthcare and education markets due to stalled revenue and competition. Strategic Approach to New Markets (00:18:43) Amelia explains the approach of running campaigns and analyzing the focus within healthcare and education markets. Exploring Opportunities in Healthcare (00:20:15) Amelia discusses the experimentation and efforts to explore specialized healthcare brokers and conferences. Lessons Learned and Personal Growth (00:21:09) Amelia reflects on personal growth, fear of failure, and the realization of employability beyond entrepreneurship. Entrepreneurial Challenges and Mental Health (00:23:08) Amelia shares insights on the pressures of fundraising, burnout, and the importance of taking breaks. Mentoring and Self-Care (00:25:45) Amelia discusses mentoring female entrepreneurs and the need for self-care during challenging periods. Favorite Podcasts and Books (00:28:36) Amelia shares her favorite podcasts and books related to entrepreneurship, leadership, and mental health. Closing Remarks (00:30:08) Julian concludes the conversation and encourages listeners to follow and subscribe to the podcast.