American companies that tried expanding to Latin America — and failed

from In The Hyphen · host Fernando Hurtado

They're some of the biggest, most successful companies in the United States, but in certain Latin American countries they were total duds. In this episode of In The Hyphen, Fernando Hurtado explains why Walmart, The Home Depot and Taco Bell just didn't win over certain countries. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠⁠ ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 12 minutes long.

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This episode was published on June 4, 2026.

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