In The Hyphen

In this episode of In The Hyphen, Fernando Hurtado explains why some Latino parents are turning to gentle parenting after growing up with more aggressive forms of parenting. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠⁠ ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

They're some of the biggest, most successful companies in the United States, but in certain Latin American countries they were total duds. In this episode of In The Hyphen, Fernando Hurtado explains why Walmart, The Home Depot and Taco Bell just didn't win over certain countries. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠⁠ ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you know any AAPI Latinos? Are you an AAPI Latino? From 2000 to 2022, the number of Asian American and Pacific Islander (AAPI) Latinos in the U.S. increased by 153%. That means it's growing at a faster rate than the overall Latino population. In this episode of In The Hyphen, Fernando Hurtado answers why that is. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠⁠ ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

What goes into a quinceañera in 2026? How much are parents spending on these lavish coming-of-age parties? And why do some quinceañera businesses put on Met Gala-esque fashion shows? In this episode of In The Hyphen, Fernando Hurtado goes inside the quinceañera industry. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠⁠ ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Why are you seeing Tajín everywhere? In this episode of In The Hyphen, Fernando Hurtado explains the Mexican company's rise and the unlikely role Michelle Obama played in the chili powder's popularity. This video was originally published in 2025. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠⁠ ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of In The Hyphen, Fernando Hurtado takes us inside the world of traje de charro tailors, seamstresses and designers. He also meets the woman behind singer-songwriter Lupita Infante's album cover outfits. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠⁠ ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of In The Hyphen, Fernando Hurtado explains the role Kim Kardashian played in the Colombian faja empire. The United States is the top buyer of Colombian fajas, a type of specially made waist trainers that help women — and men — achieve the body of their dreams. How did the garment go from medical apparel to fan favorite in the United States? And what role does Kim Kardashian play in all of this? I talked to few people to get answers to those questions. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠⁠ ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to understand U.S. Latino culture and trends better than anybody else? Sign up for my free newsletter: https://inthehyphen.co/subscribe In this episode of In The Hyphen, Fernando Hurtado goes to a swap meet in Los Angeles to see how the industry has changed. The advent of online shopping, the pandemic and immigration enforcement operations have dealt a heavy blow to foot traffic, but there's a bigger factor affecting this specific swap meet, organizers of the marketplace say. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠TikTok⁠⁠⁠ ⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you heard of "gentefication"? It's a cousin of gentrification and a term that some say applies to higher-income Latinos who move into low-income areas. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠TikTok⁠⁠⁠ ⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you get a master's in mariachi? In this episode of In The Hyphen, journalist Fernando Hurtado explores what's behind the mariachi ensembles at U.S. colleges and universities. Special thanks to all the interviewees for this piece: University of Texas at Austin: Prof. Greg Cavazos, Nathanael Lim, Emma Adams, Sydney Bejarano, Elián Villareal, Michael Edward Diaz-Santos UCLA: Jesús "Chuy" Guzmán, Enrique Rodriguez Gonzalez, Sarah Ward, Angie Trujillo, Andrew David Dela Peña Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠TikTok⁠⁠⁠ ⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to understand U.S. Latino culture and trends better than anybody else? Sign up for my free newsletter: https://inthehyphen.co/subscribe In this episode of In The Hyphen, journalist Fernando Hurtado explains why Turkish telenovelas are so popular with U.S. Latinos, and why TV giants like Univision and Telemundo keep buying them. Thank you to these restaurants for allowing me to interview them: ⁠Amor A Mí⁠ ⁠Evil Cooks⁠ Find Fernando Hurtado on: ⁠Instagram⁠⁠TikTok⁠ ⁠YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to understand U.S. Latino culture and trends better than anybody else? Sign up for my free newsletter: https://inthehyphen.co/subscribe In this episode of In The Hyphen, journalist Fernando Hurtado explains why you're seeing things like "birria ramen" and "birria pho" around the U.S. Thank you to these restaurants for allowing me to interview them: Amor A Mí Evil Cooks Find Fernando Hurtado on: Instagram TikTok YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to understand U.S. Latino culture and trends better than anybody else? Sign up for my free newsletter: https://inthehyphen.co/subscribe In this episode of In The Hyphen, journalist Fernando Hurtado explains what Chicano English is and why many people in the United States speak it. Find Fernando Hurtado on: ⁠Instagram⁠⁠ TikTok⁠ ⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to understand U.S. Latino culture and trends better than anybody else? Sign up for my free newsletter: https://inthehyphen.co/subscribe In this episode of In The Hyphen, journalist Fernando Hurtado explains what Chicano English is and why many people in the United States speak it. Find Fernando Hurtado on: ⁠Instagram ⁠⁠TikTok⁠ ⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices