Americans Are Desperate to Travel, but Not Everyone Can Afford To

Americans are hungry for summer travel despite rising costs, Brand USA launches a fact-checking platform to win back international visitors, and new Skift Research says most travel brands don't just have one Gen Z problem... they have two. On today's Skift Daily Briefing, Sarah Dandashy breaks down why this summer's travel demand is strong but deeply uneven across income levels, how Brand USA's new "Get Facts. Get Going." platform is tackling misinformation keeping international travelers away from the U.S., and why the travel brands focused only on reaching Gen Z are missing the harder and more expensive problem. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IG 'Desperate' to Travel, but Rising Costs Point to 'Uneven' Summer Brand USA Launches Fact-Checking Platform to Win Back International Travelers Travel Brands Think They Have a Gen Z Problem. Most Have Two. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.