Americans are obsessed with protein. How much do you actually need? episode artwork

EPISODE · Mar 28, 2026 · 26 MIN

Americans are obsessed with protein. How much do you actually need?

from Apple News Today

From Apple News In Conversation: We are in the middle of a protein boom. Protein food products make up a more than $100 billion industry — and it’s still growing. In a new book, Protein: The Making of a Nutritional Superstar, health scholar Samantha King and sociologist Gavin Weedon reveal how marketing, industry interests, and cultural trends — not nutritional science — have turned protein into the most popular nutrient of the moment. King and Weedon sat down with Apple News In Conversation guest host Sam Sanders to talk about the real reason protein is everywhere, and how to think differently about your intake.

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Americans are obsessed with protein. How much do you actually need?

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This episode was published on March 28, 2026.

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From Apple News In Conversation: We are in the middle of a protein boom. Protein food products make up a more than $100 billion industry — and it’s still growing. In a new book, Protein: The Making of a Nutritional Superstar, health scholar Samantha...

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