America's Native Nut: Inside the Pecan Industry

Serena Schaffner, Chief Marketing Officer at the American Pecan Council and the American Pecan Promotion Board, and Larry Don Womack, farmer and owner of Womack Nursery Company a pecan grower in Texas and USFRA Board Member. They discuss the current pecan growing season, industry challenges and consumer trends. Learn more about pecans here.  To stay connected with USFRA, join our newsletter and become involved in our efforts, here.