America's Pastime

Segment A: How much is that box of old baseball cards in your attic worth? Today vintage sports memorabilia expert, Michael Osacky, joins us to talk about his life spent collecting pre-1970 sports cards, especially tobacco and Cracker Jack baseball cards, and how to figure out which cards in your dusty old collection might be worth a second look! Segment B: Sports fans are the most ardent brand loyalists on earth. Each and every day, millions of people around the globe show their passion for sports as they devote countless hours and many billions of dollars to this very visible aspect of contemporary popular culture. Sports enthusiasts are tribal in nature. Logos and uniform designs often connect generations of fans who follow their favorite teams and athletes with dedication and intensity. Todd Radom has been creating some the most visible brands in American professional sports for more than twenty years. He joins us to share what it takes to design for sports, and why it's like no other design niche anywhere.