AmeriTrust CEO on scaling used vehicle leasing as it targets $1T auto finance market

AmeriTrust Financial Technologies Inc (TSX-V:AMT, OTCQB:AMTFF) CEO Jeff Morgan talked with Proactive's Stephen Gunnion about the company’s strategy to scale used vehicle leasing across the United States and how proprietary fintech technology could help unlock a major opportunity in automotive finance. Morgan, a 33-year veteran of the automotive leasing industry based in Fort Worth, Texas, explained that AmeriTrust is aiming to address a major gap in the market. While leasing represents roughly 25% of financed new vehicles in the United States, the used vehicle leasing segment accounts for only about 1% of the market. AmeriTrust operates a finance company in the United States focused on expanding access to leasing for used vehicles through dealer partnerships nationwide. The company has developed technology designed to convert retail financing applications into lease structures, simplifying the process for dealerships. Morgan said the platform allows dealers with limited leasing expertise to offer leasing options confidently. “Our technology takes that retail application and converts it to a lease on their behalf,” Morgan explained, adding that the system also pre-fills documents and contracts for the dealership using the customer’s application data. The CEO also highlighted affordability as a key driver of demand, particularly as living costs have risen in the United States since the pandemic. AmeriTrust’s leasing structure can reduce monthly payments by $25 to $125 compared with traditional retail auto loans, according to Morgan. Looking ahead to 2026, Morgan said the company intends to pursue steady growth while focusing on vehicles that are five years old or newer and still within manufacturer warranty periods. With the broader automotive finance sector representing a trillion-dollar market, Morgan believes even modest market penetration could represent significant value creation. For more insights and interviews with emerging companies, visit the Proactive YouTube channel. Don’t forget to like the video, subscribe to the channel, and enable notifications so you never miss future content. #AmeriTrust #JeffMorgan #AutoLeasing #UsedCarMarket #Fintech #AutomotiveFinance #VehicleLeasing #CarLeasing #AutoIndustry #DealerTechnology #UsedVehicleLeasing #FintechInnovation