Amid Facebook Ad Turmoil, Supply.co Retrenches

An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "Amid Facebook Ad Turmoil, Supply.co Retrenches" was published on October 15, 2021 and runs 29 minutes.

October 15, 2021 ·29m · Ecommerce Conversations

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Summary

Patrick Coddou is a direct-to-consumer pioneer, having launched Supply.co in 2015. The company designs, manufactures, and sells premium shaving products — all to great success. Until 2021. That's when Apple's iOS 14.5, which launched in April, upended Facebook's ability to hyper-target ads. Coddou's company relied on sales from those ads. He's retrenched the company and is soon to launch two new products.

Episode Description

Patrick Coddou is a direct-to-consumer pioneer, having launched Supply.co in 2015. The company designs, manufactures, and sells premium shaving products — all to great success. Until 2021. That's when Apple's iOS 14.5, which launched in April, upended Facebook's ability to hyper-target ads. Coddou's company relied on sales from those ads. He's retrenched the company and is soon to launch two new products.

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