AMIKA with Founding Member and CEO Chelsea Riggs

Chelsea Riggs, CEO of AMIKA, joins the podcast to share her journey from founding team member to CEO and how the standout brand is reimagining haircare. You probably wouldn’t guess Chelsea found this job on Craigslist 13 years ago having no idea where it would take her. Today AMIKA continues to grow and dominate the haircare industry as a leading brand. The brand started out creating innovative tools and has expanded into hair care products with a thriving ecommerce business becoming a top 5 brand in Sephora. Amika has refocused to a purpose-driven ethos centered on a future in which beauty contributes to a world in which people and the planet prosper. Chelsea also shares:The power of branding and how their iconic, bold packaging led to double the revenueStrategy for expanding into new products and categoriesGrowth and marketing tactics including what’s working now in ecommerceYou'll also hear Chelsea's advice to her younger self and what's next for Amika.Be sure to check out Amika at www.loveamika.com and on Instagram @AmikaWe hope you enjoy this episode and gain valuable insights into Chelsea Rigg's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.coThis episode is sponsored by Iterable.Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. Learn how you can too at Iterable’s Activate Summit marketing conference! Join us on April 17-19 in San Francisco and discover how you can elevate marketing moments, build real connections, and create lasting impact for customers. If you can’t make it in-person, tune virtually for free!Visit glamandgrow.co/activate to register. Use discount code GLAM30 for 30% off in-person tickets.