AMP for Email & WhatsApp with Nicholas Einstein of Netcore Cloud

In this episode, InboxArmy's Scott Cohen and Garin Hobbs discuss AMP for Email and WhatsApp marketing with Nicholas Einstein of Netcore Cloud. The trio covers the capabilities and complexities of AMP for Email -- including its ability to enable interactive experiences inside the email. Nick also dives into the intricacies of WhatsApp's marketing potential, how it overlaps with SMS, MMS, and RCS, and how marketers should think about their cross-channel investments. A great listen for all.01:14 - Nick's history02:43 - AMP for Email 10104:44 - Headwinds for AMP for Email11:10 - Is the AMP juice worth the squeeze?15:28 - Examples of AMP performance19:42 - How AMP compares to MovableInk, LiveClicker, Zembula, etc.22:33 - Processes for the AMP MIMEtype25:09 - Security implications for AMP28:28 - WhatsApp from the marketer's perspective32:33 - How WhatsApp compares to SMS/MMS35:33 - How RCS fits into the picture38:55 - How marketers should think about channel investments