Amplification Avenue - The Olympic Sponsor Dilemma_02_17_2022

The Beijing 22 Olympics are underway. In the run up to these games, the US State Department accused China of committing genocide in its treatment of Uyghur Muslim, and the US, Canada, the UK and Australia led a diplomatic boycott of the games. Long after the games end, issues surrounding China’s treatment of Tibetans, its crackdown on freedoms in Hong Kong and its relationship with Taiwan will continue to make news.  In the first episode of Season 2 of the Sawyer Business School Amplification Avenue Podcast, host Skip Perham of Suffolk University talks with Mujde Yuskel, Suffolk University Associate Marketing Professor, and the Sports Business Journal’s Chris Smith discuss the dilemma that at the current crop of Olympics sponsors are facing in activating their partnership during this cycle.