Amplify Your Business: From Sandbar to Energy Bar

For Episode 108 of Amplify Your Business, we’re joined by Alessandra Amato of Algi Foods. As founder of a purpose-driven snack company, she asked herself how she could make a big impact on Canadian diets without making a big impact on the environment. The answer was algae bars—a snack that bridges natural resources with all-natural flavours. But how do you get consumers to believe in a product they don’t yet understand? Alessandra was very kind to share her experience with us today.