Amplify Your Business: Growing Protein

For Episode 118 of Amplify Your Business, we’re joined by Jamie Draves, President and CEO of Quinta Quinoa—an all-Canadian quinoa producer whose benefits are as shocking as their story. From health challenges came an important discovery—that quinoa has the potential to stave off even life-threatening conditions for some Canadians. Draves then took his life-affirming attitude to an even further conclusion by establishing a country-wide program for growing, packaging, and delivering local nutrition like no one has experienced before.   0:00 - Intro 1:06 - The backstory of Quinta Quinoa 2:25 - Why is quinoa so healthy? 6:47 - Growing the seeds of Quinta Quinoa 10:02 - How do you make a tasty quinoa? 11:54 - The challenges of the quinoa business 15:52 - Planning for the future (of quinoa) 21:17 - Balancing brick-and-mortar and online sales 25:45 - Outro