Amplify Your Business Mystica Entertainment

For Episode 145 of Amplify Your Business, we’re joined by Heather McLaren, co-founder of Mystica Entertainment. McLaren is an adrenaline junkie who fell into entrepreneurship through volunteering for event band changeover, which ultimately led her on her journey to co-founding Mystica Entertainment.   In our interview with Heather, we talk about her foray into rave culture, the COVID-19 Pandemic, the entertainment industry as a whole, and hear her three things that every entrepreneur should know. 0:00 - Intro 0:27 - What should entrepreneurs know about the entertainment industry? 4:28 - Why did you choose the events business? 9:15 - How did Mystica Entertainment evolve? 11:07 - What impact did Covid have? 12:53 - How did you navigate the impact? 14:47 - How has Mystica Entertainment changed since? 16:48 - How did you scale your business? 19:52 - If you could, what advice would you give yourself when you started? 21:12 - The difficulties of entrepreneurship. 22:12 - What does success look like now? 24:25 - Given the choice, who would you want as your business partner? 26:40 - Outro