Amplify Your Business Partake Brewing

For Episode 181 of Amplify Your Business, we’re joined by Ted Fleming, the CEO of Partake Brewing. Partake Brewing started in Ted’s basement (and garage) as a solution to his own problem of not being able to consume alcohol any longer due to a Crohn’s Disease diagnosis. From its meager beginnings in Ted’s house in 2017 to two manufacturing and processing plants - one in Toronto and one in Calgary - Partake has quickly become a household name for non-alcoholic brews. Partake’s Pale Ale even won the World Beer Award for Best Non-Alcoholic Beer. To learn more, check out their Online Shop or give them a follow on Instagram.   00:00 - Intro  01:01 - In your experience, what are three things that every entrepreneur needs to know? 03:49 - Can you tell us a little bit about your Pale Ale? 05:42 - What is the process for removing the alcohol from your beers? 08:11 - Tell us the story of how Partake Brewing was born. 09:55 - So Partake started in Toronto and expanded into Calgary, and now you’re manufacturing in both provinces, right? 10:35 - Do you have any competitors in Canada in the exclusively non-alcoholic brewing space? 11:27 - Being the first in this category, did it make it easier to get penetration into distribution? 12:58 - Being in the non-alcohol beer industry, what does your distribution look like? Do you sell in more than just liquor stores? 14:32 - Are you finding that growth in your category of the beer market is growing at the same rate as the rest of the craft beers or faster? 17:32 - When you were first starting out, did you have enough foresight to understand all of the potential advantages - from a market standpoint? 19:52 - In the early days of Partake, what thought did you put into building a community around your brand, and how has that changed over time? 21:50 - Can you share with us any of the ways in which you continue to grow your community engagement as you’ve grown? 22:52 - Was it difficult for you, as a craft brewery, to expand your manufacturing and processing to two different locations on opposite sides of the country? 24:40 - What challenges would you be facing that other single-location craft breweries don’t face? 25:30 - With two locations on opposite sides of the country, are you now facing double the supply chain issues that many other businesses in Canada have been facing? 26:37 - If you could write your past self a letter, what would it say? 27:43 - Do “Thinking big,” and “keeping it simple” contradict each other, or are you able to still manage both philosophies? 28:32 - What is easier now, at this point in your journey, than what it was at earlier stages in your business? 29:32 - If you had $1 Million at the start of your journey with Partake Brewing, what would you have done differently? 31:43 - How did you manage to achieve such rapid growth with Partake Brewing in such a short period of time? 34:49 - Who or what inspires you? 35:45 - Where can we find Partake Brewing products? 38:17 - Outro