Amplify Your Business: Riding Out The Green Wave

For Episode 121  of Amplify Your Business, we’re joined by Keenan Pascal—CEO and Founder of Token Naturals. Don’t be fooled by the steady tone of voice and authoritative understanding of the cannabis space. Keenan Pascal is still very much eyeing the future eagerly as Token Naturals expands, pivots, and continually shifts to meet ever-changing market demands. From bitters to cannabis to whatever else Edmonton needs, this smart group of even smarter owners are helping businesses across Canada take their products from idea to the commercial stage.   0:00 - Intro 0:50 - What is Token Naturals? 4:00 - Drawing on past experience 8:54 - Using an advisory board 10:51 - Realizing new opportunity 14:09 - Refining your processes 16:27 - Navigating cannabis regulation 18:53 - Growing a product offering 23:54 - Learning from your mistakes