Amplify Your Impact - Ep 11: The Future of Marketing is Content with Nathan French

Episode #11 of Amplify Your Impact: The Future of Marketing is Content with guest Nathan French⚠️ Warning: Real-life entrepreneurship is raw, and so is this show. We record live, unedited, and unfiltered.In this episode: Marketing has changed, and video content is the future. But what does "sharing your authentic self" really mean in marketing? In this episode, Josh sits down with Nathan French, founder of Attention-Driven Marketing, who has created over 1,000 content-prioritized videos and spent years testing what actually works in video marketing. Key takeaways from this episode:How businesses can humanize their brand and build trust through storytellingWhy people don’t care about your business—they care about how it improves their lifeThe key to overcoming the fear of putting yourself on cameraHow to create content that keeps people coming back and builds long-term brand awarenessThe best performing types of content for different industries—and how to make them work for youIf you’re struggling to market your business or feel like your content isn’t landing, this episode is a must-listen! About Our Guest: Nathan FrenchNathan is a content marketing expert and the founder of Attention-Driven Marketing, a company specializing in high-impact video marketing for dentists and service-based businesses. With half a decade of experience and over 1,000+ videos created, Nathan has helped businesses turn video content into a powerful driver of trust, engagement, and—most importantly—revenue.Key Accomplishments:Founder of Attention-Driven Marketing, focused on storytelling-based video marketingHelped clients 5X their patient acquisition through emotional, human-centric contentSpecializes in YouTube Ads, TikTok, Facebook, and Instagram marketingAdvocate for remote work and a flexible work-life balance for his teamNathan is passionate about using his business not only to help companies scale, but also to create remote work opportunities for professionals around the world. His team members have been able to move closer to family, travel, and enjoy more flexibility—without sacrificing career growth. 📲 Connect with Nathan French: 🔗 Website: https://attentiondriven.com/ 📷 Instagram: https://www.instagram.com/attentiondriven/ —About Amplify Your ImpactAmplify Your Impact is a show for entrepreneurs who are out to change the world with their purpose-driven businesses—while increasing their wealth and balancing their health along the way.Hosted by Josh Biro, ethical business coach, founder of The Ethical Coach, Walla rep, Nomad, and Dad.📅 This episode was recorded and originally published live on February 21, 2024.