Amplify your voice with key messages

In this episode of Stirring the Pot we dig deeper into our last episode conversation on key messages developed for our industry.This time inviting Anna Radford of Radford Communications into studio to discuss the process behind the development of the Sustainable Steel Council (SSC) key message workshop and the value of having clear messaging to handle media enquiries and communication more proactively to clients. Anna runs a PR company in Auckland which is focused on building strong foundations for compelling communication and has worked with both HERA and SSC to create robust, strategic key messages.This podcast is perfect for businesses who want to communicate more clearly about their own product or service, address their own communication gaps and understand how good communication approaches can improve their business relationships with key stakeholders. Connect with AnnaLinkedIn: https://www.linkedin.com/in/anna-radford-610782a/Website: https://radford.co.nz/Email: [email protected] View the Sustainable Steel Council key messagesListen to Episode 42 'Six reasons why steel is the future' with our CEO Troy Coyle who talks about the recent release of the SSC fact sheet to assist industry in sharing their sustainability credentials more proactively.View the two fact sheets 'Six reasons to choose steel' and 'Six reasons why steel contributes to intergenerational wellbeing':  https://www.sustainablesteel.org.nz/wp-content/uploads/2021/03/Six-reasons-why-LAP-LAT-01.pdfWebsite: https://www.sustainablesteel.org.nz/LinkedIn: https://www.linkedin.com/company/sustainable-steel-council/Resources and linksConnect with HERA team - https://hera.org.nz/about-us/our-people/hera-team/Learn more about HERA's Industry 4.0 rangahau: https://hera.org.nz/research/industry-x-0/Subscribe to our podcast: https://www.hera.org.nz/podcasts/For live updates, follow us on Linkedin - https://www.linkedin.com/company/hera-innovationinmetals/📬 Got questions or feedback? Reach us at [email protected]