Amplifying Female Voices in Media with Lee Caraher, Founder and CEO of Double Forte

Currently, 70% of all the people quoted by reporters, editors, producers, and hosts are men. And within the first portion of that media, 90% of the experts quoted are men. One of the main reasons that this happens is that women tend to refrain from putting themselves out there. This week’s episode 34 of How Women Inspire Podcast is about amplifying your voice in media! In this episode of How Women Inspire Podcast, Julie Castro Abrams and Lee Caraher share the importance of closing the “say gap” and actionable steps you can take right now to get your voice out there as an expert in your field. Lee is the founder and CEO of a highly sought-after communications firm, Double Forte, known for producing great results with its innovative approach to traditional, digital and experiential programs. She has a long history of leading high-performing, multi-generational teams that enjoy working together. Lee is a champion for creating a positive workplace culture that fully supports its talent, even when they choose to move on. She takes the long view to support employees building their own personal brands that balance loyalties to themselves and their employers. Lee believes that companies able to inspire lifetime loyalty from employees — currently or formerly employed — are the companies that are best suited to thrive. She has long recognized that people will leave employers and understands the real problems this causes for companies.Some of the talking points Julie and Lee Caraher go over in this episode include:The #1 reason why women don’t tend to put themselves out there.How to amplify the voices of the women around us.The steps you need to take to get found so that media starts coming your way.How to determine what you want to be known for and move toward being an expert in that.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, review the podcast and tell me your key takeaways!CONNECT WITH LEE CARAHER:LinkedInInstagramTwitterWebsiteCONNECT WITH JULIE CASTRO ABRAMS:LinkedIn - JulieHow Women LeadHow Women InvestHow Women GiveInstagram - HWLLinkedIn - HWLFacebook - HWL