Amplifying Human Intelligence: A Conversation with Eric Corliss and Jennifer Coleman of The Directions Group

Welcome back to Intellicast! On today’s special episode, Brian and Jason are joined by Eric Corliss and Jennifer Coleman from The Directions Group to discuss their approach to AI, the transition to an integrated intelligence approach, and the launch of their new AI-powered platform, Linara. Kicking off the episode, Jennifer introduces integrated intelligence as a way to move beyond traditional research silos. By connecting data across sources and methods, this approach helps you better understand business challenges and future opportunities. The goal is not just to answer questions, but to identify the broader problems those questions represent. The conversation then turns to the shifting demands of the insights industry. As clients face more complex and fast-moving environments, the need for forward-looking, connected insights has grown. Eric and Jennifer explain how their integrated intelligence strategy is designed to meet these needs by combining human expertise with evolving technologies. Eric expands on how technology supports this strategy, particularly AI's role. He emphasizes that the goal is not to replace human expertise, but to enhance it. By automating lower-value tasks and streamlining workflows, AI enables researchers to focus more on critical thinking and problem-solving, while still maintaining oversight and rigor. Linara represents a key step in this evolution. The platform is designed to extend the life and usefulness of research by transforming it into an interactive resource. Instead of relying on static reports that quickly become outdated, clients can engage with their data in real time to generate insights that are both relevant and actionable. In the final segment, the group discusses the future of AI in insights, including the need for continuous data inputs, human oversight, and ongoing collaboration with clients. As the industry continues to evolve, the focus remains on using technology to amplify, not replace, human intelligence. If you want to learn more about Linara, or become an early adopter, visit: https://www.directionsgroup.com/linara You can connect with Eric by email at [email protected] or on LinkedIn here: https://www.linkedin.com/in/eric-corliss-b94a78119/ You can connect with Jennifer on LinkedIn here: https://www.linkedin.com/in/jennifercoleman614/ Thanks for tuning in! We’ve launched our new whitepaper, The Fraud Detection Reality Check. Get your copy and find out why relying on a single fraud detection tool is a mistake. Download here: https://content.emi-rs.com/fraud-detection-report   Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Learn more about your ad choices. Visit megaphone.fm/adchoices