Amsterdam · Tony's Chocolonely — One Stone, Two Birds

One Brand, Two Cities — One Eats, One Grows. In 2005, a journalist tried to have himself arrested for eating chocolate. The company that stunt became — Tony's Chocolonely — went on to change two cities at once: Amsterdam, where it helped redefine what business is for, and the cocoa towns that grow its beans. One brand, two cities — one that eats, one that grows.