Amy Affelt: What’s the Big Deal with Big Data? (VIDEO)

Big Data has replaced “information overload” as the catch phrase of the moment, and the accompanying commentary is often presented in a way that creates concern and uncertainty among professionals working in myriad industries. Luckily, Big Data presents a huge opportunity for librarians to latch on to the buzz surrounding this phenomena to market their skills and go beyond current service levels to first curate high-quality data, and then parse through, analyze, and massage it to create knowledge products that are tremendously valuable to our organizations. This session explores Big Data opportunities across industries as varied as healthcare, transportation, and entertainment, and showcases deliverables that information professionals can create, in order to position themselves as solutions, antidotes, and experts in harnessing Big Data to drive critical organization decision-making.