Amy Martin Ziegenfuss of Carnival Cruise Lines: Targeting Traveler's Mindset at Carnival

Join us on CMO Weekly as we sit down with Amy Martin Ziegenfuss, the Chief Marketing Officer at Carnival Cruise Line. She has been leading marketing, branding, and customer experience across Carnival's global fleet of 25 ships since joining in 2023.In this episode, Amy discusses Carnival's post-pandemic marketing reinvention, which focuses on targeting travelers by mindset and celebrating togetherness through experiences. She also shares her background in travel marketing, having previously worked at Hilton and Choice Hotels. Amy explains that the cruise industry, and Carnival specifically, is now performing better financially than in 2019, which was a record-breaking year for the industry. The conversation also touches on her leadership style, which emphasizes collaboration, emotional connection with customers, and the importance of being intellectually curious and open to diverse voices. This episode is a must-watch for anyone interested in brand evolution, post-pandemic marketing strategies, and the future of the travel industry.#podcast #marketing #cmoweekly