Amy Matthews: Definitions of Toast, millennial fashion trauma & why not every joke is for everyone

In this episode of Who Are You (Wearing?), Alice Cruickshank is joined by comedian, writer and podcaster Amy Matthews. A favourite on the Edinburgh comedy circuit, Amy's previous show I Feel Like I'm Made of Spiders was adapted into a special for ITVX, and she has also appeared on Scot Squad. Using fashion as a starting point, Amy reflects on personal style, growing confidence in your own taste, and why not every outfit—or every joke—needs to be understood by everyone. The conversation explores Amy's new Edinburgh Fringe show, Definitions of Toast, including the story behind its unusual title and why she wasn't ACTUALLY on fire for the show's promotional artwork... this time! Along the way, Amy and Alice dive into millennial fashion nostalgia, from Tesco Cherokee children's clothing and the questionable era of "officewear chic" on nights out, to the joy of borrowing clothes from friends and experimenting with style before everything became quite so curated. Amy also shares her admiration for unapologetically eccentric women, discussing why style icons such as Helena Bonham Carter feel increasingly aspirational, and why self-expression is often at its most interesting when it refuses to fit neatly into a category. Amy Matthews returns to the Edinburgh Fringe with Definitions of Toast at Monkey Barrel, The Tron from 5th to 30th August at 3pm (not Wednesdays). Tickets here. She will also be touring in the autumn, for more information please visit www.amymatthewscomedy.com In this episode: Amy's new Edinburgh Fringe show Definitions of Toast Why not all comedy is for everyone (and why that's OK) Tesco Cherokee nostalgia and growing up in the 2000s Millennial fashion memories and officewear chic Helena Bonham Carter and the rise of the eccentric fashion icon Why not every look needs a label The lost art of borrowing clothes Comedy, confidence and finding your own voice About the podcast Who Are You (Wearing?) is the fashion podcast that's not really about clothes. Hosted by Scottish presenter, journalist and producer Alice Cruickshank, the show uses fashion as a lens to explore identity, ambition, creativity and the stories that shape us. Through conversations with figures from entertainment, arts, culture and media, each episode uncovers the experiences behind the public image. Recorded at EH3 Studios in Edinburgh. Follow Who Are You (Wearing?) on Instagram and TikTok for more.