Amy Odell: Why Gwyneth Paltrow Believes Her Own Hype

Amy Odell, the journalist behind the biographies Anna, and the newly released Gwyneth, joins the show to trace how a $6.8 trillion wellness industry has learned to monetize our fear of aging. She explains why Gwyneth Paltrow's most outrageous claims may not be cynical marketing at all, connecting research on conspiracy belief and narcissistic traits to how someone builds and defends a brand.Later, The conversation turns to plastic surgery's shift from private secret to public status symbol. A facelift can change a face without changing how old people perceive it. Odell and host David Stewart also dig into the harder distinction beneath all of it: aging as a matter of physical capacity versus a matter of appearance, and why culture keeps confusing the two.Join Us at the 2026 Super Age Games! Visit games.superage.com to learn more.Special Thanks to Our SponsorsTrue Nutrition: Stop settling for what's on the shelf and build the protein blend that fits your lifestyle at truenutrition.com/AGEIST and use code AGEIST for 20% off your first custom blend.Timeline Nutrition: Our favorite supplement for cell support and mitochondrial function. Listeners can now get 20% off their first Timeline purchase by using the code “AGEIST” at checkout at TimelineNutrition.com/ageist.LMNT Electrolytes: Try the all-new Lemonade Iced Tea! Our #1 electrolyte mix for optimal hydration. Get a free 8-count Sample Pack of LMNT’s most popular drink mix flavors with any purchase by using our link here. Find your favorite LMNT flavor, or share with a friend.Key Moments"The wellness industry is valued, according to the Global Wellness Institute, I believe at $6.8 trillion globally... It's bigger than big ag. It's bigger than big pharma.""I do think that [Gwyneth] believes the things that she promotes, even if they seem crazy to us... there's some research that people who believe conspiracy theories have traits of narcissism.""I think we live in an ageist society... there's so much money made in selling people this idea of eternal youth."Connect with Amy OdellWebsiteNewsletter (Back Row)Instagram XLinkedInGwyneth: The BiographyAnna: The BiographyConnect with AGEISTNewsletterInstagramWebsiteLinkedInClick Here for the full interview transcript.Say hi to the AGEIST team!