Amy Taylor - Zevia: Creative Fizzness

Amy Taylor - former Red Bull CMO - in charge of one of the world’s most memorable brands made her own daring leap become CEO of a publicly listed Good For You drinks company Zevia which has ambitions to be verbified for all types of positive, healthy food and beverage products.   We discuss her 20+ year career at Red Bull and her transition into the mainstream soft drinks market to meet the needs of the modern, more enlightened consumer.   The science behind making healthy sweet drinks, what new flavors are being developed and why, generating ‘Brand Heat’, dealing with a government that says “all sodas are bad”, and educating consumers by positioning Zevia as a health food hack.   We also get Amy’s take on DEI & neurodiversity and how her policies benefit a high adrenaline challenger company in one of the world’s toughest markets. Links: Amy’s LinkedIn profile here: https://www.linkedin.com/in/amytaylor2021/ Zevia web site here: http://www.zevia.com Learn more about your ad choices. Visit megaphone.fm/adchoices