AMZPPC #127: How You Can Approach Seasonality in Amazon PPC

With the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on peak demand or minimize wasted ad spend during the off-season. Optimizing for seasonality is a careful balancing act that requires discipline and know-how.   Brent Zahradnik from AMZPathfinder joins us as we break down how you can address and work with seasonality in your Amazon PPC campaigns.  We'll see you in The Badger Den!   Highlights:   1:05 Intro  7:57 Different Types of Amazon Seasonality  11:13 Structural Approaches to Amazon Seasonality  15:30 Seasonal Budget and Bidding Strategies  22:35 “Hibernating” Amazon Campaigns  25:49 Seasonal Keyword Strategy  31:12 Storing Your Seasonal Data  34:38 Closing Thoughts  36:40 Secret Post-show Message   Links & Resources   Companion blog: https://www.adbadger.com/blog/how-to-deal-with-seasonality-in-amazon-ppc/ All our episodes and show notes are available at https://www.adbadger.com/podcast   Ad Badger Version 2: https://www.adbadger.com/pricing/   AMZ Pathfinder: https://www.amzpathfinder.com/   Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   Host and Executive Producer: Michael Erickson Facchin   Senior Producer: Nancy Lili Gonzalez   Video and Audio editor: Pedro Moreno  ([email protected]) Graphic Designer: Emma Walker   Content Writer: Vincent Gulliver