The PPC Den: Amazon PPC Advertising Mastery
by The PPC Den
The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
Episodes
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Is Your Brand Memorable? Amazon Data Can Tell You [The PPC Den Podcast 408]
The Badger here. Episode 408 of the PPC Den Podcast. I love a low ACoS. Duncan Snowden has a smart reason to double-check it. His view: a really low ACoS often means Amazon is taking credit for a sale that was coming your way anyway. Duncan has spent more than 20 years building brands for Google,...
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Can Alexa Find Your Amazon Product? How to Optimize for Amazon AI Search [The PPC Den Podcast 407]
The Badger here. Episode 407 of The PPC Den Podcast, featuring Scotty Peck of CrankTank. Scotty needed a quieter basketball for his living room hoop. He asked Amazon's AI chat for the same size, only lighter. It found one. He bought it. He never opened the product page. More shoppers buy this way...
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Free AI Skills Find Your Amazon PPC Wasted Spend & N-Grams [The PPC Den Podcast 406]
The Badger here. Episode 406 of the PPC Den Podcast. Two episodes ago I read your bulk files so you don't have to. This time I go hunting. Mike used to chase wasted spend in a spreadsheet. Download, copy, paste, filter orders = 0, repeat. Now he types /badger waste and goes to get a coffee. Mike...
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5:30 AM. PPC Waste Found. Building an AI Agent for Amazon PPC [The PPC Den Podcast 405]
The Badger here. Episode 405 of the PPC Den Podcast. It's 5:30 AM. Mike is asleep. I'm not. Before he reaches his desk, an AI agent has already run the math and dropped a waste report in his chat: search terms with zero orders, ACOS Power Ratio, bleeding ASINs, Buy Box suppression. One brand in...
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Free Amazon PPC Audit: Hand Me Your Bulk File, I'll Find the Leaks [The PPC Den Podcast 404]
The Badger here. Episode 404 of the PPC Den Podcast. Since 2018 Mike has been handing you spreadsheets. The bid calculator. The placement calculator. The n-gram sheet that took him eons to build. All of them needed you to copy, paste, and squint. I retired the copy-and-paste. Go to...
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The Billion-Dollar Brands Leaving Amazon Search Wide Open
Sean Stone of Spillover Commerce is back on The PPC Den, and this time he refused to tell Mike the topic in advance. No pre-show. No planning. Just one question: which billion-dollar e-commerce market has nine of its eleven biggest players missing from Amazon? Mike guessed mattresses. It's...
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How to Hand Off Your Amazon PPC Without Blowing Up Your Brand
Gonza Martinez is back on the PPC Den, and a lot has changed since his last visit seven months ago. He used to be the guy in the ad console every single day. He even built his own bid calculator by binge-watching Ad Badger videos and reverse-engineering the math. (Yes, we're still a little...
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Why Your Amazon PPC Team Needs Access to Your Stock Data
Five years ago you could hire a PPC manager for bids, budgets, keywords, campaign types and structure, and that was the whole job. Today Mike argues that a good Amazon PPC marketer is just a good Amazon marketer, and the job now reaches into what used to be somebody else's problem entirely: fees,...
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4 Lessons from 400 Episodes of Amazon PPC
Today Mike is flying solo, and for once the case file is his own: 400 episodes of The PPC Den, and what a decade of these conversations actually taught him about who wins on Amazon and who just stays busy. There's a shirt involved. There's a DSLR. There's also the small matter of being #1 on both...
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The 10 Levels of AI for Amazon [Claws Out Ep. 2]
There is no shortage of AI hype for Amazon sellers. "AI bidding." "AI agents." Videos about tools that shipped this morning. This is the opposite of that. Michael walks the full 10-level progression from clicking around in Seller Central to running autonomous, self-improving agents on your…
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How to Find Your Amazon Cross-Sales and True Organic Sales
Today Mike is joined again by Steve Patenaude the closest thing this show has to a PPC detective to open a case that starts with a boring question and ends somewhere much more interesting: which of your products is actually earning the sale? Amazon has retired the old sponsored product reports.…
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Amazon Is Taking Ad Spend From Your Seller Balance [Claws Out Ep. 1]
Amazon started pulling your ad spend straight out of your seller balance on August 1, 2026 no credit card float, no points, no 25-60 day settlement window. In this Claws Out mini-episode Michael breaks down what changed, the new AI image labeling rules you need to follow before your next upload,...
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How to Build an AI "Second Brain" for Your Amazon Business
Today Mike is joined by Dan Head of AMZ Elite, a full-service Amazon consultancy with 20 years of experience, to talk about the thing every AI-curious seller keeps circling: how to stop asking generic AI generic questions. The premise is simple. AI knows a lot about things you don't, but the best...
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How to Forecast Amazon PPC Spend & Revenue Before You Spend a Dollar
Today Michael welcomes back Priscilla Wagner of Relentless B2C, Marine Corps veteran, and quite possibly the most spreadsheet-brained guest in Badger Nation. She's been on the show for the visibility death spiral, for classifying keywords by how they actually behave instead of by raw console...
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Can Amazon PPC Success Be Predicted? (Classic)
In this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansour will explain how to use tools like Amazon's...
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How to Combine Organic, PPC & Ranking Data with AI to Optimize Every Amazon Keyword
Today Michael is coming to you solo recording from summer vacation in Switzerland to share a presentation he built for his friend Elizabeth Greene's seminar on AI-based optimization for Amazon PPC. The idea: AI is great at combining data. And the hardest part of Amazon PPC has always been that…
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Can Agencies Serve as Teachers in Amazon Selling? (Classic)
Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics…
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How to Use AI & Spreadsheets to Prevent Amazon Stock-Outs
Today, we are joined by the amazing Maryna from the Ad Badger team. If you have ever wondered why your Amazon PPC performance suddenly dropped, even when your bids, keywords, and competitor pricing look perfect this episode is for you. Maryna shares her brilliant workflow for managing massive...
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How to Launch Meta Ads as an Amazon Seller
Sean Stone of Spillover Commerce joins Mike to explain why most Amazon sellers fail when they try Meta ads and the fix: anchor your first campaign to a real event, not a generic sale. They break down a live case study: a Father's Day push that turned $8K in ad spend into $38K in sales for a brand...
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Actually Useful Use Cases of AI in Amazon Marketing
In this episode, host Mike chats with Shane White from NoBul Partners about practical and highly effective ways to use AI in Amazon marketing. Shane explains his transition from ChatGPT to Claude, highlighting its powerful capabilities in visualizing large datasets and generating client-ready...
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Amazon Growth Lessons from an 8-Figure Agency: Audit-Proof Accounts & Client Goal-Setting
Welcome back to The PPC Den! This episode we're pulling back the curtain on how a real Amazon agency runs behind the scenes from AI to accountability. Michael sits down with Joshua Rawe of AmpliSell to talk about how they personally use AI (spoiler: Claude Opus is the daily driver), why "average"...
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Amazon Sponsored Prompts: How to Use the New Report & Stop Bleeding Ad Spend
Welcome back to another episode where we’re diving deep into the next big shift in Amazon advertising: Sponsored Prompts. You've probably seen those little blue AI questions popping up right under your product images, and guess what? Amazon is officially letting us track them with the new Prompt...
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Is Amazon's Free Flexible Shopping Insights Data Actually Making You Money?
Amazon just made its premium first-party (1P) data including Flexible Shopping Insights (FSI) and Audience Segment Membership completely FREE to query in Amazon Marketing Cloud (AMC) through the end of the year! But before you get blinded by the shiny new data, we need to talk about reality. In...
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How to Audit Your Amazon PPC Account Using Bulk Files and Business Reports
In this episode, Mike takes you behind the scenes of a real Amazon account. He breaks down how to audit your brand using a bulk file and a business report. First, he looks at a premium, high-ticket product with great PPC sales but terrible organic rankings. Mike explains why a low organic share…
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How to Avoid Micromanaging Your Amazon PPC Team
Today we are joined by Steve Walters, a leading Amazon FBA expert and the founder of Waltsco agency. Let’s be honest: Amazon margins are getting tighter, and it is so easy to fall into the micromanagement trap. We’ve all been there constantly checking if the team is updating bids, trimming the…
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Inside the Badger Den: Episode 2 | Unlocking Total Control with the New Ad Badger Custom Bid Engine
Welcome to the second episode of Inside the Badger Den!This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive…
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How to Get FREE Ad Spend from Amazon (DSP Secrets)
Is Amazon DSP actually worth it or is it just a massive budget burner? In this episode Michael sits down with Sam Lee from Trivium to talk about how Amazon DSP is changing fast. If you think you need fifty thousand dollars just to get started you are completely wrong. Sam shares his exact…
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You’re Not Out of Stock, So Why Are Your Sales Down?
Ever noticed your Amazon sales dropping and immediately blamed your ads? We all do it! In this episode, Michael and Campaign Manager Olena reveal a massive secret about what is really killing your sales. It turns out you do not have to be completely out of stock to lose money. Just having a lower...
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Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)
Hey! I just recorded a killer episode with Anton from SellWave Agency all about Amazon PPC bulk files. I know spreadsheets sound boring, but paired with AI, they are a total superpower right now. Amazon’s official guide will just overwhelm you, so we break down the actual right way to get started...
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The Exact "Revenue Impact Formula" to Prioritize Your Amazon SKUs
If you sell on Amazon, you probably feel like you're drowning in endless tasks. You do a lot of "busy work" but don't always see your profits jump. That's exactly why Michael brought Mike Danford from Adverio back to the show. They break down the "Revenue Impact Formula." It’s a smart system to...
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3 Bad Habits in Amazon PPC It's Time to Break
In this episode, we stumble upon a surprisingly effective Amazon PPC strategy: giving your mouse a break. Honestly, we all know that itch to jump into our campaigns and start tweaking things just to feel like we're doing something when we're stressed about performance. But we chat about why that...
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Why Your Amazon Ad Revenue Is Misleading (Same SKU vs Other SKU)
This time we're diving into something truly under the radar that I've been thinking about for years: the eternal battle of Same SKU versus Other SKU ad sales. A lot of sellers don't even realize one crucial detail. When you look at the revenue column in your ad account, you're not just seeing the...
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How to Scale Your Amazon Business Globally: The EU Expansion Guide
In this episode of the PPC Den Podcast, host Michael sits down with Emanuel Popescu, the Director of Account Management at AMZ Advisors, to reveal the high-stakes world of global Amazon expansion. Managing a massive team of 80 people, Emanuel shares the "hard-won" secrets of brands that...
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How to Achieve High Lifetime Value? (Classic)
Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat…
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3 Unfair Advantages of the Top 1% of E-commerce Brands
In this episode, we dive deep into the "Power Law" of e-commerce. According to recent data from Marketplace Pulse, the top 1.6% of sellers now generate a staggering 50% of all sales on Amazon. The gap between the "thriving" and the "distressed" is wider than ever. Joining us is Sean Stone…
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The "Be Everywhere" Trap: Why Your Brand is Failing to Scale
Are you feeling the pressure to be on TikTok, Amazon, Shopify, and social media all at once? It’s the "2026 Burnout Trap," and in this episode, Michael and Emma Schermer Tamir break down why trying to be everywhere is actually killing your brand’s growth. If you’re feeling spread too thin and…
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Why Your Amazon Ad Revenue Is Misleading (Same SKU vs Other SKU)
This time we're diving into something truly under the radar that I've been thinking about for years: the eternal battle of Same SKU versus Other SKU ad sales. A lot of sellers don't even realize one crucial detail. When you look at the revenue column in your ad account, you're not just seeing the...
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Why Your Amazon Ad Revenue Is Misleading (Same SKU vs Other SKU)
This time we're diving into something truly under the radar that I've been thinking about for years: the eternal battle of Same SKU versus Other SKU ad sales. A lot of sellers don't even realize one crucial detail. When you look at the revenue column in your ad account, you're not just seeing the...
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Inside the Badger Den: Episode 1 | Software Roadmap & Upcoming Features
Welcome to the premiere episode of Inside the Badger Den! This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy. In this episode, we don't just show you the tools; we show you the "why" behind them. We…
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How Can I Be The Most Efficient With My N-Gram Analysis? (Classic)
Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode. This episode is a rerelease of one of our most popular episodes. Please note the...
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The Product-Level TACoS Flaw: How "Other SKU Sales" Are Ruining Your Math
Today, we are talking about a massive misconception in the Amazon advertising world: the hyper-prioritization of Total ACoS. First things first, I will always argue it should be called ACOTS (Ad Cost of Total Sales), but terminology aside, using this metric purely as a PPC goal is fundamentally...
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The Brutal Truth About Amazon FBA (And How to Pivot to D2C)
Welcome back to the PPC Den podcast! Today we’re catching up with Francis Leger, co-owner of GS Plant Foods, to talk about the harsh realities of selling on Amazon in 2026. Let's be honest, the days of easily launching a profitable product from your bedroom with fifty bucks are long gone. Francis...
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Ad Sales Tripled, Organic Dropped: Decoding Amazon PPC Cannibalization
Have you ever scaled your Amazon PPC campaigns only to watch your organic sales completely drop off? In this episode, Michael and Amazon advertising expert Brent Zahradnik tackle a fantastic listener question where a brand's ad sales tripled, but their organic sales actually decreased...
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5 Hidden Issues Killing Your Ad Performance
Are your Amazon sales dropping and your ACoS skyrocketing? Before you take a sledgehammer to your PPC campaigns, you need to look under the hood of your business. In this episode, Michael sits down with Elizabeth Greene from Junglr to discuss why the biggest threats to your Amazon advertising...
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Grow Your Amazon Market Share with PPC
In this episode, I talk about how Amazon sellers can go beyond just looking at sales and start using PPC and search query data to understand their true market share. I show how you can track changes in search volume, impressions, clicks, conversions, and your share of purchases to see if your ads...
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How Can I Elevate My Copywriting In My Amazon PPC Campaign? (Classic)
Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their...
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6 Essential Amazon Skills to Master in 2026 (Scale Your Brand)
Is your Amazon strategy spread too thin? In this episode, Michael is joined by Noemi Bolojan (CEO of ScaleWave) to cut through the noise of 2026. After a chaotic few years, the biggest trend for successful sellers isn't doing more—it's doing fewer things at a 10/10 level. We’re diving deep into…
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How Many Clicks Before You Kill a Keyword? (The CPS Rule Amazon Sellers Ignore)
This episode is really about one thing: deciding when “no sales yet” actually means something. Because in real accounts, non-converting spend isn’t some small inefficiency. It’s often 30 percent of spend. Sometimes it’s 50. I’ve seen it hit 80 percent. Ten thousand dollars in ad spend, eight...
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Why Amazon Brands Are Starting to Use Meta Ads and Shopify
In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon. They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same...
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How to Balance SOPs and Strategy in PPC
In this episode, with Abe Chomali we explore how to make your PPC truly work for your business, rather than just moving numbers around in Amazon Seller Central. We talk about SOPs, automation, and checklists essential tools for efficient work. But simply following rules isn’t enough. You need to...
About this show
The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
Hosted by
The PPC Den