The PPC Den: Amazon PPC Advertising Mastery

Gonza Martinez is back on the PPC Den, and a lot has changed since his last visit seven months ago.He used to be the guy in the ad console every single day. He even built his own bid calculator by binge-watching Ad Badger videos and reverse-engineering the math. (Yes, we're still a little emotional about this.)Today? He doesn't touch it. The only reason he logs in is to pay invoices.Gonza walks Mike through the whole ladder: hiring two guys with zero PPC experience, training them for a year, handing over campaigns one crumb at a time, then a year of watching without touching, until he admitted he was the slow part.Plus: why he stopped launching for a full year, why 12 launches flopped and he's fine with it, why his best products were never going to work on Amazon (hint: the price tag), and how he learns a new channel by offering the best person alive money for an hour.Also: why "hire an agency and go to the beach" is a lie, the question every brand should ask their agency, and what Yeti teaches us about knowing when to stop.We'll see you in The PPC Den!🦡 Highlights00:53 — The bid calculator he built from old episodes06:41 — "Why weren't results 10% better?"09:05 — Elon, Twitter, and going past the mark12:05 — The delegation formula says don't give up PPC16:05 — Training Diego and Franco from total zero17:21 — The slow handoff ladder (junk SKUs first)18:47 — A full year of looking but not touching19:46 — The day he stopped logging in20:18 — Why agency-jumpers never learn anything23:44 — The one question to ask your agency26:01 — Big brands launch a lot and kill a lot27:17 — The 80/20 flop rate is an Amazon thing30:17 — The real reason the products failed: price34:16 — "You're not Yeti in the car"35:29 — Plan your launches around your MOQ36:40 — Building your email list backwards from 1,500 units38:39 — Learning Meta, Google, and email from scratch39:13 — Pick a "true North"40:30 — Offer the best person alive $2,500 for one hour43:48 — "The more you read about parenting, the more you realize business was easy"🦡 Resources & Links🦡 GET AD BADGERFind Michael Erickson Facchin, Ad Badger's CEOOur guest: Gonza Martinez of ZiresquareTraining PPC Managers Who Can Train OthersHow Can I Reach My Full Potential In The Amazon PPC Space?What's the Best Way to Manage an Amazon Brand?📚 FREE Amazon Marketing PlaybookSubscribe to our newsletterReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Gonza MartinezSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Five years ago you could hire a PPC manager for bids, budgets, keywords, campaign types and structure, and that was the whole job. Today Mike argues that a good Amazon PPC marketer is just a good Amazon marketer, and the job now reaches into what used to be somebody else's problem entirely: fees, refunds, logistics, and the one he thinks is most underrated, stock.This is the case for letting your marketing team into your inventory data, and it starts with a client who flatly did not believe it mattered. Conversion rate is a product page problem and a PPC problem, they said. So Olena on the Ad Badger team built the chart that settled it - unit session percentage plotted against warehouse balance - and the split was uncomfortable. Above one threshold the numbers held. Below it they didn't. Sales, conversion rate, Buy Box. Not out of stock. Just low.That sent Mike into inventory distortion - the combined financial drain of overstocking and stocking out, estimated to cost global retail 10 to 30% of total sales volume, and almost never mentioned alongside ACoS. He breaks the damage into four buckets: lost revenue that doesn't happen evenly (half a million Buy Box checks found roughly one in three products has at least one location with a suppressed Buy Box), rank decay, the PPC tax you pay while competitors take cheaper clicks, and capital locked up in overstock.Then the SOP. Three reports - advertised products, FBA inventory health, and detailed page sales and traffic by ASIN - dropped into Claude with a prompt, and you have a dashboard. Mike walks an anonymized $400K a month account where roughly 30% of the catalog was fully out of stock and a couple of SKUs sat on over 1,000 days of supply. Plus the one nobody automates: nothing tells you when a product comes back in stock, which is exactly when you want the ads switched back on.We'll see you in The PPC Den!🦡 Highlights00:00 - Intro00:22 - What PPC management looked like five years ago01:13 - Fees, refunds, logistics and stock: the new scope01:44 - Lost revenue, rank decay, PPC tax and capital lockup02:29 - The client who didn't believe it03:07 - Unit session percentage vs warehouse balance04:22 - Inventory distortion, and the 10 to 30%05:36 - Problem 1: lost revenue, zip code by zip code05:57 - What half a million Buy Box checks revealed06:51 - Problems 2 and 3: rank decay and the PPC tax07:28 - The SOP: three reports across two timeframes09:03 - The case study: a $400K per month account10:50 - Reading the dashboard: days of stock left11:47 - The restocks nobody notifies you about12:42 - A free zip code level Buy Box tool🦡 Resources & Links🦡 GET AD BADGER ➡️Michael Erickson Facchin - Ad Badger's CEOYou're Not Out of Stock, So Why Are Your Sales Down?Buy Box Checker - free zip code level Buy Box and stock tracking📚 Unlock our FREE Amazon Marketing PlaybookSubscribe to our newsletterReview all our show notesHost and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Today Mike is flying solo, and for once the case file is his own: 400 episodes of The PPC Den, and what a decade of these conversations actually taught him about who wins on Amazon and who just stays busy.There's a shirt involved. There's a DSLR. There's also the small matter of being #1 on both of FeedSpot's Amazon podcast lists - the 9 Best Amazon PPC Podcasts and the 14 Best Amazon Advertising Podcasts - which raises the question of how those are two different lists. Mike rewinds eight years to the first two videos ever published, back when the bidding advice was revenue-per-click and the first episode of this show asked whether we were living in the golden age of Amazon PPC.Then the part worth writing down. Across 400 episodes and ten years of running Ad Badger, four things keep showing up in the people who succeed: they're never distracted by nonsense, they know how to prioritize, they never stop chasing product-market fit, and they treat the job as one that keeps evolving. On the way through you'll hear why there are no silver bullets, only lead bullets, why the most successful accounts Mike has worked on were the ones he barely had to touch, and the line most sellers have backwards - great PPC cannot save bad product-market fit, and PPC is the thing that tells you whether you have it.We'll see you in The PPC Den!🦡 Highlights00:00 - Intro: 400 episodes of The PPC Den00:32 - The DSLR, the shirt, and the milestone01:32 - Two FeedSpot lists, two #1 rankings01:54 - The first two YouTube videos, eight years ago02:31 - The very first episode: the golden age of Amazon PPC03:44 - Lesson 1: never distracted by nonsense04:15 - No silver bullets, only lead bullets05:48 - Lesson 2: the skill of prioritization05:58 - Why the job got more complicated, not less07:04 - Lesson 3: the product-market fit nobody finishes07:20 - The easiest campaigns, and why they were easy08:16 - What PPC tells you about product-market fit08:40 - Lesson 4: the evolving role of the PPC manager09:06 - The stock level and PPC performance mashup09:51 - The commitments for the next 100 episodes10:58 - The weekly digest plan11:19 - Every company is a software company12:52 - What 400 episodes changed🦡 Resources & Links🦡 GET AD BADGER ➡️Find Michael Erickson Facchin - Ad Badger's CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingHow to Find Your Amazon Cross-Sales and True Organic Sales📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notesHost and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

There is no shortage of AI hype for Amazon sellers. "AI bidding." "AI agents." Videos about tools that shipped this morning.This is the opposite of that. Michael walks the full 10-level progression from clicking around in Seller Central to running autonomous, self-improving agents on your account and is honest about what each level actually costs you in time. Claws out.We'll see you in The PPC Den!🦡 Highlights0:00 What's on Claws Out today1:51 The problem with "AI bidding" content2:11 AI is amazing and still a boatload of work3:43 Bloom's Taxonomy: the framework to climb5:06 ACT 1 Level 1: just the Amazon interface6:04 What the interface is good and bad at7:52 Don't automate anything until you have a mental model8:45 Level 2: spreadsheets still a prerequisite?9:38 Bulk files are the one file worth mastering11:08 N-gram analysis on bulk files11:50 ACT 2 Level 3: asking a raw LLM (the worst option)12:16 The canoe problem: AI knows a lot, but it isn't wise13:59 "My ACoS is high, what do I do?" where the nuance dies14:58 Level 4: project-based LLMs and your knowledge base16:14 Level 5: drop a spreadsheet into an LLM17:56 Level 6: two data sources at once the magic starts18:21 Maryna's stock-level dashboard20:25 Level 7: coding agents (and why the line is blurring)22:54 What a skill actually is23:49 Level 8: read-only APIs and MCPs24:52 Buy Box Checker MCP tools in action26:59 No spreadsheets, no interface have AI build your own28:19 Level 9: agentic workflows and the ad waste firewall29:34 The catch: AI is not deterministic30:32 Level 10: memory and the self-improvement cycle31:38 Ad Badger now has its own MCP32:20 Open-source skills and the Badger audit process33:30 Your homework + see you in the Badger Den🦡 Your Homework1. Find your level on the ladder honestly. If you can't explain your budgeting protocol, keyword structure, and auto campaign strategy without opening a tool, you're at Level 1 stay there this week.2. Get good at one bulk file. The legacy sponsored ads reports are being retired; bulk files are here to stay.3. Connect the Ad Badger MCP wherever you already use AI and run a wasted spend audit.4. Get on the Ad Badger email list weekly skill drops and walkthroughs are coming.🦡 Resources & Links🦡 Get Ad BadgerThe N-Gram Analysis ToolAmazon Ads Bulk OperationsUse AI & Spreadsheets to Prevent Stock-Outs📚 FREE Amazon Marketing PlaybookAll show notes-· Host: Michael Erickson Facchin · Senior Producer: Nancy Lili Gonzalez · Podcast Coordinator & Graphic Designer: Sofiia Podash · Editor: Pedro Moreno

Today Mike is joined again by Steve Patenaude the closest thing this show has to a PPC detective to open a case that starts with a boring question and ends somewhere much more interesting: which of your products is actually earning the sale?Amazon has retired the old sponsored product reports. The drag-and-drop builder that replaced them looks like extra homework, and it is but it also hands you two columns the old reports kept apart: the ASIN that was advertised, and the ASIN that was purchased. Put those side by side and the account stops looking like a list of products and starts looking like a set of relationships.Steve found it while doing something ordinary. He was tightening up CM1, CM2 and CM3 to set targets product by product, and the numbers refused to sit still - cross-sales were everywhere, in an account with no parent-child variations at all. In the episode he and Mike build two reports out of that: one that shows what share of each ASIN's ad revenue was really a cross-sale (one product in the sample: 94%), and one that lands on a number almost nobody calculates correctly - true organic sales, business report revenue minus same-ASIN ad sales minus the sales that product picked up as somebody else's halo.You'll also hear why total ACoS per product is usually wrong in both directions, what a 0% same-ASIN product is telling you, the loss-leader SKU trick that pulls shoppers onto a listing, and the stock-out that tanked a hero product's sales - except the hero product was never the one doing the work.We'll see you in The PPC Den!🦡 Highlights00:00 – Intro with Steve Patenaude02:50 – The end of the old sponsored product reports03:43 – The new drag-and-drop report builder04:29 – A client mystery: per-product profit targets06:52 – One report for sponsored products, brands and display07:22 – Advertised product ID vs converted product ID07:59 – The most common total ACoS miscalculation09:01 – The size of the halo without parent-child variations09:31 – The non-hero ASIN driving the traffic12:39 – A lookback window longer than 60 days13:04 – Report 1: cross-sale share by advertised ASIN14:42 – The reasons behind click A, buy B15:48 – The cross-sale engineered on purpose17:38 – The meaning of a 0% same-ASIN product19:52 – The wrong way to read total ACoS per product22:19 – Report 2: the true organic sales formula23:16 – The share of product B's sales that PPC earned27:04 – A rank drop misdiagnosed after a stock-out28:26 – 100% organic vs 10% organic: the levers30:09 – Three dashboards from the new reporting tool🦡 Resources & Links🦡 GET AD BADGERFind Michael Erickson Facchin — Ad Badger's CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Steve PatenaudePPC Detectives: Solving Amazon's Most Mysterious Performance CrimesWhen Higher Total ACOS Means More ProfitHow to Audit Your Amazon PPC Account Using Bulk Files and Business Reports📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Steve PatenaudeSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Amazon started pulling your ad spend straight out of your seller balance on August 1, 2026 no credit card float, no points, no 25-60 day settlement window. In this Claws Out mini-episode Michael breaks down what changed, the new AI image labeling rules you need to follow before your next upload, and why a 3.4 star rating is a bigger threat to your business than any bid you could adjust.Three things, eight minutes, claws out.We'll see you in The PPC Den!🦡 Highlights0:00 - What's on Claws Out today0:15 - Amazon now pulls ad spend from your seller balance0:50 - What you actually lose: credit card points and float1:35 - "Based on feedback" - how this change got here2:00 - New AI transparency rules in advertising2:24 - Amazon's rule: photorealistic AI-generated people3:02 - Demo: tagging an AI image in 30 seconds3:41 - Why you should double-check the tag didn't get stripped4:15 - A real listing that got suspended over this4:39 - A 3.4 star rating is not a PPC problem5:25 - The ACoS math: conversion rate does the heavy lifting6:20 - 4 fixes: images, rating, bullets, price7:08 - Your homework + never stop searching🦡 Your Homework1. Open your payment profile and check how your ad spend is being funded.2. Any listing image with a photorealistic AI-generated person needs the keyword "contains-synthetic-performer" in the dc:subject (XMP) field before you upload it. Real people, non-photorealistic art, and images with no people are exempt.3. If your rating is under 4.5, fix that before you touch your bids.🦡 Resources & Links🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/- Amazon Is Now Deducting Ad Spend From Your Account Balancehttps://www.adbadger.com/blog/amazon-ads-payment-change-account-balance-deduction/- Break-Even ACoS: The Number That Tells You What You Can Affordhttps://www.adbadger.com/blog/amazon-ppc-education/break-even-amazon-acos/- ACoS on Amazon: The Complete Guidehttps://www.adbadger.com/blog/amazon-ppc-education/acos-amazon/- ACoS Is Lying To Youhttps://www.adbadger.com/blog/acos-is-lying-to-you-why-the-most-watched-metric-in-amazon-ppc-is-also-the-most-misleading/- TACoS vs ACoS: Definition, Formula & Calculatorhttps://www.adbadger.com/blog/amazon-tacos-definition-formula-calculator-tacos-vs-acos/- Amazon PPC Audit Checklist: 9 Checks + Free Templatehttps://www.adbadger.com/blog/amazon-ppc-audit-checklist-9-checks-free-template/- Amazon requires sellers to label AI-generated people (Forbes)https://www.forbes.com/sites/gabrielalinzainescu/2026/07/25/amazon-requires-sellers-to-label-ai-generated-people-in-listing-images/📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/- Subscribe to our newsletter: https://www.adbadger.com/newsletter/-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Today Mike is joined by Dan Head of AMZ Elite, a full-service Amazon consultancy with 20 years of experience, to talk about the thing every AI-curious seller keeps circling: how to stop asking generic AI generic questions.The premise is simple. AI knows a lot about things you don't, but the best operators in any field will laugh at its default advice. The fix is a "second brain" a private, company-specific store of your SOPs, your data, and your hard-won corrections that AI can actually read and act on.Dan walks through what he's built: a news digest that reads his inboxes and YouTube transcripts and boils the week down to two or three pages, an Obsidian vault of markdown SOPs, and a Command Center wired to Amazon that produces a daily triage report the one that caught a campaign spending 4x overnight and flagged the portfolios to drop to a $1 budget after a stock-out. Mike covers how Ad Badger vectorizes its own Google Docs so any team member can query an SOP in plain English from Claude, Google Chat, or ClickUp.You'll also hear the single most useful prompt Dan has ever learned, why summaries alone will cost you the details that matter, and the trap to avoid: don't use AI to invent new work, use it to put work someone is already doing into warp speed.We'll see you in The PPC Den!🦡 HIGHLIGHTS00:00 – Intro with Dan Head of AMZ Elite04:21 – What a "second brain" is, and why default AI advice falls flat08:17 – Dan's news digest: inboxes, YouTube transcripts, Obsidian clips11:32 – The SOP problem in a remote team13:03 – Inside the Command Center and the daily triage report14:52 – What triage caught today: a stock-out and a 4x spend spike15:47 – The simple version: three CSV exports and one SOP17:29 – Saving time, not cutting staff19:32 – Getting a team to actually adopt it21:37 – Obsidian, and a new listing built in 60 minutes25:18 – Giving your AI the keys to do the task27:21 – Keeping SOPs fresh: the 75/125 title change32:53 – Dan's best prompt: drop the bias35:00 – Make your second brain log its own mistakes37:59 – The trap: don't let AI invent work🦡 RESOURCES & LINKS🦡 GET AD BADGERYour host: Michael Erickson Facchin, Ad Badger's CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest: Dan Head of AMZ EliteDan's first appearance: Three Important Weekly Tasks for Amazon PPCActually Useful Use Cases of AI in Amazon MarketingHow to Combine Organic, PPC & Ranking Data with AI to Optimize Every Amazon KeywordHow to Use AI & Spreadsheets to Prevent Amazon Stock-OutsHow to Audit Your Amazon PPC Account Using Bulk Files and Business ReportsHow to Avoid Micromanaging Your Amazon PPC Team📚 Free Amazon Marketing Playbook & Advertising checklistSubscribe to our newsletterReview all our show notesHost and Executive Producer: Michael Erickson FacchinGuest Co-Host: Dan HeadSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Today Michael welcomes back Priscilla Wagner of Relentless B2C, Marine Corps veteran, and quite possibly the most spreadsheet-brained guest in Badger Nation. She's been on the show for the visibility death spiral, for classifying keywords by how they actually behave instead of by raw console numbers, and for the custom Excel bidding system Michael still talks about. This time she's opening up her forecasting model.The idea: auditing an account that's already running is the easy version. The data is sitting right there. Forecasting is the hard version, because you're projecting spend and revenue off keywords that have zero performance history attached to them. As Michael puts it, the digital marketer in all of us wants to launch big and find out fast but sitting down to plot it out first is what real businesses do.Priscilla walks through the entire build. Tiering roughly 90 competitors by relevancy using Helium 10 and Claude. Bucketing keywords into core, expansion, branded, and broad discovery. Pulling current impression share straight out of the Search Query Performance report, then picking a lift target that's "big enough to read, small enough to test." She also shares the variable Michael had never seen anyone put in a forecast before: click-through rate and conversion rate decay, because your CTR cannot possibly hold steady as your impression bucket multiplies.And there's a real case study in here. One client's forecast surfaced a buy box problem before a single ad went live so the recommendation wasn't a campaign structure, it was "stop selling to resellers first."We'll see you in The PPC Den!🦡 HIGHLIGHTS00:00 – Welcome back, Priscilla Wagner02:54 – Why forecasting is harder than auditing06:19 – "Are ads just stealing our organic sales?"08:45 – Step one: 90 competitors in Helium 1011:06 – Tiering competitors 1 through 416:30 – Picking a realistic target: 1.5% to 8%18:40 – The four keyword buckets19:50 – Reading impression share in Search Query Performance22:00 – Where CTR and CVR come from with no history25:10 – CTR and CVR decay as impressions grow30:30 – Turning keywords into a starting budget31:20 – Case study: fix the buy box before you spend35:00 – What 3% looks like when 8% is too aggressive39:00 – Everyone has a plan until they get punched42:00 – How often to rerun the forecast🦡 RESOURCES & LINKS🦡 GET AD BADGERFind Michael Erickson Facchin — Ad Badger's CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingFind Priscilla Wagner at Relentless B2C — MBA, Marine Corps veteran, and full-service Amazon PPC + SEO strategist (LinkedIn)Advanced Amazon PPC Bid Optimization📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes🦡 CREDITSHost and Executive Producer: Michael Erickson FacchinGuest Co-Host: Priscilla WagnerSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansour will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising.This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!🦡 Highlights0:00 - Guest Introduction: Who is Mansour Norouzi?0:37 - Forecasting Focus: What is forecasting in Amazon PPC?2:30 - How complex is Amazon advertising?3:27 - Why never stop learning?5:44 - What does forecasting really involve?8:55 - How to plan financially for advertising?11:47 - How to determine market share?17:46 - Which tools help understand the market?29:25 - How to empower your Amazon strategy?🦡 Resources & Links🦡 GET AD BADGERFind Michael Erickson Facchin — Ad Badger's CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find Mansour: Mansour NorouziIncrementum DigitalHow Does Tracking Keywords Help PPC?How To Develop A Successful Client Relationship?How To Launch Amazon Products That Customers Actually Want?What Amazon PPC Updates Do You Need For 2024?How Can I Build Tasks To Help My Amazon PPC Campaign?How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterReview all our show notesCreditsHost and Executive Producer: Michael Erickson FacchinGuest Co-Host: Mansour NorouziSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Today Michael is coming to you solo  recording from summer vacation in Switzerland to share a presentation he built for his friend Elizabeth Greene's seminar on AI-based optimization for Amazon PPC.The idea: AI is great at combining data. And the hardest part of Amazon PPC has always been that your ad console shows you revenue per click, cost per click, and target ACoS  but it never shows you organic rank, impression share, or search query behavior sitting right next to it. Everything on Amazon is "one big ball mashed together," so it's genuinely hard to know where to lean into momentum and where to pull back.Michael walks through the exact four reports to pull, how to feed them to your favorite AI chatbot (Gemini, ChatGPT, or Claude), and the prompt that turns all of it into a keyword-by-keyword action list  bid up here, cut back there  even if you've never opened a spreadsheet in your life.Get the exact prompt. The full AI prompt Michael references in this episode, the one that cross-references organic rank, search query data, impression share, and ACoS into one action list  is already sitting inside the free Badger Guide to Amazon PPC Checklist. Look for the section called "PPC with Organic Data and AI" on Row 209. We’ll see you in The PPC Den!🦡 Resources & Links00:00 – Intro from summer vacation in Switzerland00:45 – The presentation Michael built for Elizabeth Greene's seminar on AI-based PPC optimization01:30 – Why AI is so good at combining data sources into one PPC "assistant"03:10 – The real problem: Amazon mashes organic, PPC, and ranking into one big ball04:40 – Why goal-setting is still the hardest part of Amazon PPC in 202606:00 – The mastermind presentation (shoutout to Gansa) that started this whole framework07:45 – From manual spreadsheets to AI: what's changed in how Badger builds these reports08:30 – Badger Sheets: what's coming next09:15 – The 4 reports to download: search query performance, brand analytics top-clicked terms, sponsored products search term impression share, and organic ranking data12:00 – Running the prompt and reading your output: strong organic + low ACoS = cut bids13:15 – Your 4 action items to go do this week🦡 Highlights ​​🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingActually Useful Use Cases of AI in Amazon MarketingFree N-Gram Analysis Tool (Google Sheet)How Can I Be The Most Efficient With My N-Gram Analysis?The Exact "Revenue Impact Formula" to Prioritize Your Optimizations📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator and Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency.This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights0:00 - Introduction2:19 - Marketing myopia7:38 - Now harder for solo Amazon sellers?11:40 - Focus on financial literacy17:01 - Michael's view: Amazon ad forecast for brands20:00 - Steps for better Amazon performance23:44 - Should advance Amazon entrepreneurs improve skills?28:17 - Back to basics32:35 - SOP issues37:48 - Destaney's book recommendation🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is  Destaney Wishon of BTR MediaHow Can I Use ChatGPT To Advance My Amazon PPC Campaign?How Should I Analyze My Data for my Amazon PPC Campaign?How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?Amazon PPC Horrors: 10 Terrifying Mistakes You Might Be MakingHow Can I Reach My Full Potential In The Amazon PPC Space?What Amazon PPC Updates Do You Need for 2024?Are We Still In The Golden Age of Amazon PPC?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Destaney WishonSenior Producer: Nancy Lili GonzalezPodcast Coordinator and Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Today, we are joined by the amazing Maryna from the Ad Badger team. If you have ever wondered why your Amazon PPC performance suddenly dropped, even when your bids, keywords, and competitor pricing look perfect this episode is for you.Maryna shares her brilliant workflow for managing massive Amazon accounts that juggle thousands of SKUs. We discuss how to combine three essential Amazon reports into one master spreadsheet to accurately track your inventory levels. But the real magic happens next: we explore how to feed that data into AI chatbots, like Claude or Gemini, to instantly generate beautiful, actionable dashboards.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 – Intro01:28 - The challenge of tracking inventory for large accounts02:25 - How hidden low stock secretly ruins PPC performance05:35 - The 3 essential Amazon reports you need to download06:03 - Reading the master spreadsheet for stock and inbound data08:28 - How Amazon penalizes your ranking when inventory drops09:21 - Turning spreadsheets into a Claude dashboard14:31 - Spotting restocked SKUs that are ready to be pushed16:41 - Exactly when to pause, trim, or boost PPC budgets🦡 Resources & Links🦡 GET AD BADGER ➡️- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising- Today on the show, we’re thrilled to welcome Maryna Nelep, an Amazon PPC manager and proud member of our Ad Badger family!- How to Audit Your Amazon PPC Account Using Bulk Files and Business Reports- You’re Not Out of Stock, So Why Are Your Sales Down?- Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)- 3 Bad Habits in Amazon PPC It’s Time to Break📚 Unlock our FREE comprehensive Amazon Marketing Playbook- Subscribe to our newsletter- Transform your workflow with our comprehensive Amazon Advertising checklist- Review all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Maryna NelepSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Sean Stone of Spillover Commerce joins Mike to explain why most Amazon sellers fail when they try Meta ads and the fix: anchor your first campaign to a real event, not a generic sale. They break down a live case study: a Father's Day push that turned $8K in ad spend into $38K in sales for a brand whose Shopify site normally got 10 visitors a day. Topics include the offer ingredients you need, reverse-engineering winning ads from the Facebook Ad Library, avoiding creative fatigue, and building a year-round holiday calendar for your product. We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 – Intro02:43 – Why Amazon sellers want off-platform sales04:12 – Amazon's Aug 1 credit card policy as the trigger event08:30 – Why most sellers fail at Meta/Shopify09:44 – Case study: $11M on Amazon vs. $60K on Shopify11:04 – Rented land: Amazon vs. TikTok Shop vs. owning your site12:37 – The strategy: anchor to an event15:52 – Results: $8K spend → $29K generated18:52 – $38K total sales, traffic surge, creative fatigue20:16 – In-house creative vs. influencers22:07 – Reverse-engineering ads via Facebook Ad Library26:51 – Building a repeatable event calendar31:16 – More examples: Yeti's Knicks & Stanley Cup ads33:50 – Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Sean Stone of Spillover Commerce 3 Unfair Advantages of the Top 1% of E-commerce BrandsWhy Amazon Brands Are Starting to Use Meta Ads and Shopifyhttps://www.adbadger.com/blog/amazon-ppc-education/why-amazon-brands-are-starting-to-use-meta-ads-and-shopify-the-ppc-den-podcast/ 📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host:  Sean StoneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, host Mike chats with Shane White from NoBul Partners about practical and highly effective ways to use AI in Amazon marketing. Shane explains his transition from ChatGPT to Claude, highlighting its powerful capabilities in visualizing large datasets and generating client-ready presentations. He also shares a clever hack for training the AI to scrape a client's website to automatically match brand colors and fonts in slide decks. We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 -  Intro02:30 - AI in Amazon marketing03:45 - Claude vs. ChatGPT05:20 - AI data visualization08:15 - Presentation branding hack12:00 - Time-saving benefits15:30 - Merging data sources19:10 - Training AI memory22:45 - Final takeaways🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Shane White from NoBul Partners 3 Unfair Advantages of the Top 1% of E-commerce BrandsWe Tested AI Video Ads — Here’s What Improved Our ROASAmazon Growth Lessons from an 8-Figure Agency: Audit-Proof Accounts & Client Goal-Setting📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host:  Shane WhiteSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Welcome back to The PPC Den! This episode we're pulling back the curtain on how a real Amazon agency runs behind the scenes from AI to accountability.Michael sits down with Joshua Rawe of AmpliSell to talk about how they personally use AI (spoiler: Claude Opus is the daily driver), why "average" AI output is a trap if you don't already have great ideas, and how they built an ongoing, AI-powered account audit so nothing falls through the cracks between reviews.We also get into the messy reality of client goal-setting: how to pin clients down on revenue vs. margin vs. ACOS before you ever touch a bid and the #1 mistake killing Amazon brands in 2026: not killing dead products and not launching new ones fast enough. Plus, why winning on Amazon today means winning off Amazon first.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 -  Intro02:30 – Personal vs. offline AI use, LM Studio for local LLMs04:45 – Staying on top of Amazon changes with Claude Opus 4.807:00 – Amazon's title character limit change (75 characters) as a case study08:15 – How information flows from AI digest → Slack → SOP → knowledge base11:00 – Trust, delegation, and not micromanaging the last mile13:30 – The "wasted spend check" problem: audits that never get repeated15:45 – Building an ongoing, AI-run account audit ("audit-proof accounts")18:00 – Client retention goals and the emotional cost of getting fired19:30 – Weekly OKR feedback loops with leadership21:15 – Nailing down client goals: revenue vs. margin vs. ACOS24:00 – Biggest mistake in 2026: not killing bad products / not launching new ones fast enough26:30 – Anker example category expansion vs. one hero product28:00 – AI and copywriting/images: client pushback then client demand29:30 – Highest-leverage activity: advertising + off-channel marketing31:00 – Why Amazon is a demand-capture engine, not demand-creation 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is  Joshua Rawe of AmpliSell Why AI Will Be Your New Assistant on AmazonWhat’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host:  Joshua Rawe Senior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Welcome back to another episode where we’re diving deep into the next big shift in Amazon advertising: Sponsored Prompts. You've probably seen those little blue AI questions popping up right under your product images, and guess what? Amazon is officially letting us track them with the new Prompt Report inside Campaign Manager. Today, I'm hanging out with Tyler from Pilot House to break down exactly what this means for your brand. We talk about how Amazon’s AI shopping assistant is taking over customer sessions and how your ad budget might be bleeding into these prompts without you even knowing it. Tyler drops some amazing strategies on how to find the new report, pause the prompts that aren't working, and a killer hack using ChatGPT or Gemini to see exactly how AI reads your product images. You definitely want to get ahead of this curve before these new placements start eating up your budget. We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 -  Intro0:17 - Omni-channel vs. Amazon-only brands1:52 - Challenges of moving brands onto Amazon3:20 - Why the new prompt report matters4:28 - Where customers see sponsored prompts7:37 - Live example and branded traffic11:33 - How to find and download the report14:55 - How to pause irrelevant prompts17:51 - Amazon Rufus stats and buyer intent18:35 - How to influence AI with your listing20:20 - Testing your images with ChatGPT and Gemini22:13 - Key takeaways and the future of AI search24:46 - Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Tyler Masur from Pilot HouseWe Tested AI Video Ads — Here’s What Improved Our ROASAmazon Product Page Optimization in a Rufus AI WorldHow Can I Use ChatGPT To Advance My Amazon PPC Campaign?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Tyler MasurSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Amazon just made its premium first-party (1P) data including Flexible Shopping Insights (FSI) and Audience Segment Membership completely FREE to query in Amazon Marketing Cloud (AMC) through the end of the year! But before you get blinded by the shiny new data, we need to talk about reality.In this episode, I break down what FSI actually uncovers (like the massive 14+ day attribution gap and organic vs. ad-exposed behaviors) and look at a real-world account to see if this data actually changes how you manage your PPC.Is it a total game-changer for proving ad viability, or is it just an Amazon-engineered tool to get you to spend more money? We dive into why AMC data still misses the mark on true net profitability, and why you shouldn't treat this data as a silver bullet if you have bottom-line ROI issues.We’ll see you in The PPC Den!🦡 Highlights ​​ 0:00 – The big news: Premium AMC data is now free0:37 – What exactly is Flexible Shopping Insights (FSI)?1:22 – Lookback windows and what you can actually track2:37 – The 14-day attribution gap3:22 – How ads impact bundling and multi-ASIN purchases4:30 – Why AMC data completely ignores profitability6:53 – How to unlock these paid features in your dashboard7:27 – Using AI and the query editor to write SQL for you8:19 – Testing FSI live on a real Amazon account10:13 – Real results: New-to-Brand rates for paid vs. organic14:27 – Does spending more on ads actually boost organic sales?16:34 – My final verdict🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin - Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingUsing Amazon DSP and AMC to Fully Understand the Customer JourneyHow to Get FREE Ad Spend from Amazon (DSP Secrets)Ad Sales Tripled, Organic Dropped: Decoding Amazon PPC CannibalizationPros and Cons of vCPM in Amazon Advertising📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes​​​​​-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, Mike takes you behind the scenes of a real Amazon account. He breaks down how to audit your brand using a bulk file and a business report. First, he looks at a premium, high-ticket product with great PPC sales but terrible organic rankings. Mike explains why a low organic share is dangerous and how a cheaper product variation can fix it.Next, Mike dives into the data to find hidden profit leaks. He shares his ideal mix for ad types and calls out overcrowded campaigns that waste your budget. He reveals his absolute favorite strategy: cutting out non-converting search terms to instantly save thousands of dollars. Drop your bulk file into our free audit tool and see where your ad dollars are bleeding in 60 seconds. This is the exact framework Mike uses in the episode to stop wasted spend.We’ll see you in The PPC Den!🦡 Highlights ​​ 0:00 - What is an Amazon PPC bulk file?0:41 - Behind the scenes of a real account audit 1:59 - High AOV vs. Low organic sales share trap4:30 - The perfect Amazon ad type mix split7:46 - The danger of overcrowded campaigns with too many products10:42 - Why 1,200 broad keywords is a recipe for disaster14:10 - Finding your top-performing keyword candidates for organic push14:49 - Keyword-level bleeder spend15:48 - How to cut 65% non-converting search term waste18:29 — The golden 5:1 negative-to-positive keyword ratio rule19:04 — Down-only vs. Up-and-down traps20:04 — Amazon Business (B2B) sales & placement modifiers🦡 Resources & LinksScan your Amazon bulk file for free🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin - Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhy Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot TablesWhy and How to Use New Bulk Sheet Features in Amazon Ads📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Today we are joined by Steve Walters, a leading Amazon FBA expert and the founder of Waltsco agency.Let’s be honest: Amazon margins are getting tighter, and it is so easy to fall into the micromanagement trap. We’ve all been there constantly checking if the team is updating bids, trimming the fat on accounts, or setting up too many broad match campaigns. But Steve found a better way. In this episode, he shares how he stopped micromanaging and started managing outcomes. We talk about his rigorous hiring process, the 3 simple questions he asks on his 15-minute weekly calls, and how real goal-setting can completely change your business. If you want to build a high-performing PPC team that actually brings strategy to the table, this episode is exactly what you need.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 -  Intro00:24 - Living in Canada: Toronto vs. Niagara Falls01:35 - The Micromanagement Trap in Amazon PPC03:40 - Why Steve Refuses to Micromanage His Team10:39 - Vetting and Hiring the Right Candidates12:31 - The 15-Minute Weekly Standup Framework14:24 - The 3 Questions That Replace Micromanagement16:01 - Hiring for Experience and Strategy over Tasks17:34 - Aligning KPI Expectations with Clients from Day One22:26 - Why Goal Setting is the Highest ROI Skill on Amazon24:54 - How to Handle a Team When KPIs are Off-Course🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Steve Walters, the founder of Waltsco agencyHow to align team goals using Amazon PPC data tools?Who to Hire for Your Amazon Growth TeamAd Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Steve WaltersSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Welcome to the second episode of Inside the Badger Den!This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our brand-new Custom Algorithm Feature to help you mix your own "algorithm cocktails" using smart If/Then/When rules. Plus, we're breaking down advanced negative filters for search terms, and how to utilize our new CPO (Clicks Per Order) metric to see how many clicks it typically takes to land an order across your campaigns and keywords. Also featured in our opening segment: BuyBox Checker! We are introducing their new multi-channel alerts (email, Slack, WhatsApp, SMS, Zapier, n8n, webhook). Plus, Ad Badger members get an exclusive 40% discount - check it out here.We’ll see you Inside the Badger Den!🦡 Highlights0:00 — Intro0:15 — Buybox Checker discounts0:30 — New Slack, Zapier, and Webhook alerts1:08 — Exploring the new PPC Bid Engine1:46 — The Main Event: Custom Algorithms2:06 — How to use the Campaign Selector2:34 — Setting your Max/Min bid controls3:00 — Inside the Algorithm Rule Library3:26 — How "If/Then/When" logic works4:11 — Tracking your bid changes and history4:26 — Filtering negatives from your search terms5:04 — Tracking sales with the new CPO metric5:35 — Vote on new features via our Roadmap🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingIf you want to turn more clicks into actual revenue, you need to master your Clicks-Per-Sale metric. Find out how.📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Is Amazon DSP actually worth it or is it just a massive budget burner? In this episode Michael sits down with Sam Lee from Trivium to talk about how Amazon DSP is changing fast. If you think you need fifty thousand dollars just to get started you are completely wrong. Sam shares his exact blueprint on how to launch successful DSP campaigns with a starting budget of just five thousand dollars.They talk about the exact benchmarks your brand needs before launching and how to avoid stealing your own organic sales with bad retargeting. They also dive into Amazon Marketing Cloud to see if your ads are actually bringing in new customers or just wasting cash.But the biggest secret in this episode is something most sellers completely miss. Sam explains how to get completely free ad spend directly from your Amazon rep through a hidden program they call Added Value.They also discuss how to get insane single digit cent clicks on video ads and how to use Amazon audiences to drive super cheap traffic straight to your Shopify or DTC website.Check out the episode to get the full strategy and don't forget to subscribe. Drop a comment below to let us know if you are already using DSP or if you have any questions for Sam and Mike.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 -  Intro01:45 - Is Amazon DSP getting hotter or cooler?03:26 - Why DSP used to be locked away from sellers05:00 - The exact benchmarks you need before starting DSP08:35 - Insane single-digit cent clicks with new video ads13:30 - Easy wins with cross-selling and smart retargeting17:10 - Tracking the real path to purchase with AMC21:40 - How to stop DSP from stealing your organic sales30:50 - Unlocking free ad money from Amazon reps37:20 - Using Amazon audiences to drive traffic to your DTC site🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingMeet Sam Lee, VP at Trivium Group. Living life at the intersection of surfer and seller. All things Amazon. DSP aficionado. Turning video insights into actionable growth. Be you, they’ll adjust.Crack Q4 2026  with AMC Audiences & DealsUsing Amazon DSP and AMC to Fully Understand the Customer JourneyHow Do I Get Started With Amazon DSP?An Introduction to Targeting Options on the Amazon DSP📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sam LeeSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Ever noticed your Amazon sales dropping and immediately blamed your ads? We all do it! In this episode, Michael and Campaign Manager Olena reveal a massive secret about what is really killing your sales.It turns out you do not have to be completely out of stock to lose money. Just having a lower inventory drops your conversion rate and your sales velocity. Olena actually brought the receipts for this one. She stacked daily Business Reports and Inventory Ledgers to prove this crazy theory with hard data.When she looked at the numbers, she found something wild. One client could never break $9,600 a day in sales with low stock. But they always hit over $10,000 when fully stocked. Why does this happen? It is all about the Amazon algorithm and delivery times. When your stock is low, it does not go down equally everywhere. This means longer delivery times in certain states, which hurts your regional conversions.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 - Intro01:41 - Creating the FBA report02:29 - Why everyone blames PPC03:38 - How to pull the data05:40 - The low stock impact06:37 - High vs. low inventory zones07:47 - Regional delivery and conversion rates08:24 - The $10k sales case09:23 - Testing the second account12:11 - Results from the second account14:51 - Running the analysis15:43 - Looking beyond PPC🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Olena Shmaiun, Campaign Manager at Ad BadgerThe Brutal Truth About Amazon FBA (And How to Pivot to D2C)10 Steps to Maximize Amazon FBA Inventory LimitsWhat Happens When You Go Out of Stock?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Olena ShmaiunSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Hey! I just recorded a killer episode with Anton from SellWave Agency all about Amazon PPC bulk files. I know spreadsheets sound boring, but paired with AI, they are a total superpower right now.Amazon’s official guide will just overwhelm you, so we break down the actual right way to get started without losing your mind.Plus, here's the best part I’ve got for you: a free Bulk File Starter Kit! It’s a custom template that tells you exactly what to type into every single cell to easily build your first Auto and Manual campaigns from scratch.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 - Intro 01:38 - Why bulk files still rule02:40 - Ignoring Amazon's official guide 07:50 - Campaign structure & naming 13:00 - Bulk sheets 101 18:09 - Auto campaign starter kit 28:33 - Manual campaign setup 30:05 - Saving time with SOPs 36:50 - Quality control 38:21 - Outro 🦡 Resources & LinksWant to follow along? Grab the free starter kit we talked about right here.🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Anton Kimfors, CEO at SellWave How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot TablesWhy and How to Use New Bulk Sheet Features in Amazon Ads3 Bulk File Myths, Debunked3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Anton KimforsSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

If you sell on Amazon, you probably feel like you're drowning in endless tasks. You do a lot of "busy work" but don't always see your profits jump. That's exactly why Michael brought Mike Danford from Adverio back to the show. They break down the "Revenue Impact Formula." It’s a smart system to stop guessing and know exactly which product to optimize first. Mike explains when to use a quick "spray and pray" approach for basic fixes across your whole catalog, and when to get "surgical" with your top products. He even shared a crazy story. They got rid of a "frequently returned" badge just by updating a sizing chart. It turns out, shoppers' ideas of a "medium" have completely changed over the years!The guys also dive into Amazon's AI, Rufus. It doesn't just look at your listing copy. It actually tracks hidden data like your inventory history and price changes. We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 - Welcome 02:40 - What is the Revenue Impact Formula?05:47 - Why AI is Creating More "Busy Work"09:20 - Optimizing for Amazon's AI (How Rufus Thinks)12:43 - Building Your Product Prioritization Spreadsheet15:30 - The "Spray and Pray" Approach (Quick Wins)20:35 - The Surgical Approach (Deep Listing Optimization)24:54 - Case Study: Removing the "Frequently Returned" Badge28:59 - Calculating Market Share & Potential Lift33:13 - Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Mike Danford from Adverio. He shares his expertise and guides you through a stampede of solutions for Amazon, Walmart, and Target.The “Be Everywhere” Trap: Why Your Brand is Failing to ScaleAmazon Product Page Optimization in a Rufus AI WorldWhy AI Will Be Your New Assistant on Amazon📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Mike DanfordSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, we stumble upon a surprisingly effective Amazon PPC strategy: giving your mouse a break. Honestly, we all know that itch to jump into our campaigns and start tweaking things just to feel like we're doing something when we're stressed about performance. But we chat about why that urge to over-optimize is a massive trap. Clément puts Michael on the spot with some live math to prove how an innocent little $1 bid can secretly turn into a $3 budget-eater if you aren't paying attention to those sneaky dynamic modifiers.The big takeaway? Clicking around your ad account just to feel busy is a whole lot of activity, but zero strategy. So, take a page out of Michael's book and let's talk about why the absolute smartest thing you can do for your PPC right now is probably to just grab a coffee, step back, and leave it alone.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 – Intro01:34 - Why Restraint is the Hardest Skill in Amazon PPC02:38 - Trap #1: Reacting to Campaign Data Too Soon05:31 - The Rule of Thumb for Lookback Windows & Attribution09:15 - Trap #2: Not Knowing Your True Bid Range (Surprise Math!)14:30 - How Ad Rank & Product Listings Impact Your Bids19:20 - Trap #3: Why Busywork & Activity Do Not Equal Strategy24:58 - Episode Summary 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Clément Hynaux, Campaign Manager at Ad BadgerAdvanced Amazon PPC Bid OptimizationWhat is the role of data in Amazon campaign management?How Should I Analyze My Data for my Amazon PPC Campaign?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Clément HynauxSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

This time we're diving into something truly under the radar that I've been thinking about for years: the eternal battle of Same SKU versus Other SKU ad sales.A lot of sellers don't even realize one crucial detail. When you look at the revenue column in your ad account, you're not just seeing the sales of the exact product you're advertising. By default, Amazon lumps in the sales of your other products if a buyer clicks on your ad but ultimately chooses a different size, color, or a completely different item from your catalog. In this fresh episode of the PPC Den, we'll break down why this phenomenon can make your ACoS look way worse than it actually is, and how this confusion often pushes advertisers into making bad optimization decisions.We’ll see you in The PPC Den!🦡 Highlights ​​ 0:00 - Live from the Austin trails0:29 - What Amazon's dashboard is hiding from you1:32 - How Other SKU sales actually work2:22 - The ONE report you need to download right now3:58 - Is your ACoS secretly terrible? Let's uncover the truth5:45 - The "Click Magnet" Strategy7:00 - Which product gets the click, and which closes the deal?9:21 - When to cut the cord on a weak product9:41 - The biggest blended ACoS mistake you're probably making🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingHow Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?How Do I Export Search Query Performance Dashboard Data?The Product-Level TACoS Flaw: How “Other SKU Sales” Are Ruining Your MathWhat is the SKU Economics Report and How It Boosts Amazon Ads?When Higher Total ACOS Means More ProfitHow Many Clicks Before You Kill a Keyword? (The CPS Rule Amazon Sellers Ignore)📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode of the PPC Den Podcast, host Michael sits down with Emanuel Popescu, the Director of Account Management at AMZ Advisors, to reveal the high-stakes world of global Amazon expansion. Managing a massive team of 80 people, Emanuel shares the "hard-won" secrets of brands that successfully break into Europe, Japan, and beyond.If you’ve ever considered taking your brand international but felt overwhelmed by the risks, this conversation is your roadmap. You'll discover why your successful US listings might actually fail in the UK or Germany if you don't change a single word or image, and why most sellers lose money by treating expansion as a simple "copy-paste" side project. From the nuances of localized keyword research to navigating the complex tax landscapes like VAT, Michael and Emanuel break down the top five mistakes that can sink an international launch and provide the exact PPC strategies you need to dominate foreign marketplaces from day one.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 – Intro01:04 – Meeting Emanuel Popescu and the growth of AMZ Advisors05:06 – Mistake #1: Copy-pasting US listings 07:32 – Visual SEO: Adapting images for local cultural appeal09:37 – Mistake #2: Expanding too early & supply chain readiness14:09 – Mistake #3: Treating international markets as a side project19:08 – Mistake #4: Mismanaged PPC launches (The Discovery Phase)22:13 – Aggressive negation: Protecting your budget from foreign "junk" terms24:52 – Mistake #5: Ignoring VAT and local profitability metrics27:44 – Recalculating your Breakeven ACOS for the EU31:40 – Emanuel’s background: From graphic design to Amazon expert32:42 – Closing🦡 Resources & Links🦡 GET AD BADGER ➡️Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Emanuel Popescu  of AMZ AdvisorsTaking Your Amazon Products & Campaigns Global: A PrimerHow Can I Expand My Amazon PPC Campaign To Canada?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Emanuel PopescuSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in.Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Welcome1:50 - Small Talk: A Warm Winter at Minnesota4:00 - How to Encourage More Repeat Buys at No Cost?6:43 - Who Dominates in Profitable Per-Click Spending?10:27 - Why is Branding Expensive?14:20 - Starting Small: You Don’t Need Many Products17:25 - Exploring the Customer Loyalty Analytics Dashboard18:25 - The Math Behind Your Target ACOS21:40 - Increasing Repeat Purchases23:58 - Key Drivers of Lifetime Value After the First Sale27:36 - Should Brand Search Strategy Change Despite Uncertainty?31:00 - Rapid Fire🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingHow Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?How Can I Become An Advanced Amazon Marketer?How Can I Reach My Full Potential In The Amazon PPC Space?How Can I Best Use Amazon Marketing Cloud?Analyzing 2 Amazon Advertising PPC Accounts With Low ACOSThe Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Joe Shelerud Senior Producer: Nancy Lili GonzalezPodcast Coordinator and Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, we dive deep into the "Power Law" of e-commerce. According to recent data from Marketplace Pulse, the top 1.6% of sellers now generate a staggering 50% of all sales on Amazon. The gap between the "thriving" and the "distressed" is wider than ever.Joining us is Sean Stone, founder of Spillover Commerce, to break down the specific strategies that allow elite brands to dominate the marketplace. We move past basic PPC tactics to explore how the world’s most successful brands manufacture their own "unfair advantages."Don't forget to like, subscribe, and hit the notification bell to stay ahead of the e-commerce curve!We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Intro: Meet Sean Stone01:05 – The lifestyle of a successful entrepreneur03:15 – Analyzing the Marketplace Pulse report04:10 – Why 1.6% of sellers get 50% of sales.09:20 – The 3 Advantages You Can Manufacture: An overview11:50 – Advantage #1: Conversion Rate16:30 – Case Study: BedSure vs. Utopia Bedding (Duvet Inserts)28:40 – Case Study: Gymreapers and the 21% Conversion Rate34:25 – Advantage #2: Margin & Logistics39:50 – Advantage #3: Thinking Bigger 41:50 – Demand Generation: Moving beyond just Amazon SEO45:45 – Summary🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Sean Stone of Spillover CommerceHow does conversion rate influence ACOS on Amazon?How to Send Google Ads Traffic to Your Amazon Listing📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sean StoneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Are you feeling the pressure to be on TikTok, Amazon, Shopify, and social media all at once? It’s the "2026 Burnout Trap," and in this episode, Michael and Emma Schermer Tamir break down why trying to be everywhere is actually killing your brand’s growth.If you’re feeling spread too thin and your profits aren't showing the effort you're putting in, this conversation is exactly what you need to hear. We’re moving away from "hacks" and getting back to the business fundamentals that actually scale.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Welcome back, Emma! (5th Episode Anniversary)01:39 – Feeling like you have to be everywhere03:45 – The difference between an "Amazon Seller" and an "E-commerce Brand"05:28 – Why single-channel loyalty is now a major risk08:35 – Amazon isn't a "closed system" anymore10:10 – Should you actually be on TikTok? (The "Paper Towel" Test)12:54 – Doing fewer things at a 10/10 level vs. ten things at a 2/10 level16:30 – Why AI content won't give you a defensible brand19:40 – The Mr. Beast Fallacy: Why "virality" can destroy a niche brand24:45 – Total ACOS vs. Bottom Line Profit: What are you actually optimizing for?27:30 – Delegation vs. Abdication: Don’t just "dump" your tasks31:40 – Why 10x is actually easier than 2x (The Dan Sullivan approach)35:50 – Where to find Emma Schermer Tamir🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find Emma, Marketing By EmmaAmazon Product Page Optimization in a Rufus AI WorldIs Your Amazon Listing Stuck in 2016? 11 Things to Fix Right NowHow Do I Create Data-Driven Product Pages on Amazon?Common Mistakes With Amazon Product Listings and How to Avoid Them📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Emma Schermer TamirSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

This time we're diving into something truly under the radar that I've been thinking about for years: the eternal battle of Same SKU versus Other SKU ad sales.A lot of sellers don't even realize one crucial detail. When you look at the revenue column in your ad account, you're not just seeing the sales of the exact product you're advertising. By default, Amazon lumps in the sales of your other products if a buyer clicks on your ad but ultimately chooses a different size, color, or a completely different item from your catalog. In this fresh episode of the PPC Den, we'll break down why this phenomenon can make your ACoS look way worse than it actually is, and how this confusion often pushes advertisers into making bad optimization decisions.We’ll see you in The PPC Den!🦡 Highlights ​​ 0:00 - Live from the Austin trails0:29 - What Amazon's dashboard is hiding from you1:32 - How Other SKU sales actually work2:22 - The ONE report you need to download right now3:58 - Is your ACoS secretly terrible? Let's uncover the truth5:45 - The "Click Magnet" Strategy7:00 - Which product gets the click, and which closes the deal?9:21 - When to cut the cord on a weak product9:41 - The biggest blended ACoS mistake you're probably making🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingHow Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?How Do I Export Search Query Performance Dashboard Data?The Product-Level TACoS Flaw: How “Other SKU Sales” Are Ruining Your MathWhat is the SKU Economics Report and How It Boosts Amazon Ads?When Higher Total ACOS Means More ProfitHow Many Clicks Before You Kill a Keyword? (The CPS Rule Amazon Sellers Ignore)📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

This time we're diving into something truly under the radar that I've been thinking about for years: the eternal battle of Same SKU versus Other SKU ad sales.A lot of sellers don't even realize one crucial detail. When you look at the revenue column in your ad account, you're not just seeing the sales of the exact product you're advertising. By default, Amazon lumps in the sales of your other products if a buyer clicks on your ad but ultimately chooses a different size, color, or a completely different item from your catalog. In this fresh episode of the PPC Den, we'll break down why this phenomenon can make your ACoS look way worse than it actually is, and how this confusion often pushes advertisers into making bad optimization decisions.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 - Live from the Austin trails0:29 - What Amazon's dashboard is hiding from you1:32 - How Other SKU sales actually work2:22 - The ONE report you need to download right now3:58 - Is your ACoS secretly terrible? Let's uncover the truth5:45 - The "Click Magnet" Strategy7:00 - Which product gets the click, and which closes the deal?9:21 - When to cut the cord on a weak product9:41 - The biggest blended ACoS mistake you're probably making🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingHow Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?How Do I Export Search Query Performance Dashboard Data?The Product-Level TACoS Flaw: How “Other SKU Sales” Are Ruining Your MathWhat is the SKU Economics Report and How It Boosts Amazon Ads?When Higher Total ACOS Means More ProfitHow Many Clicks Before You Kill a Keyword? (The CPS Rule Amazon Sellers Ignore)📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Welcome to the premiere episode of Inside the Badger Den! This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our new Search Trends and Organic Rank Tracking features to help you combat ad cannibalization and claim more market share. We’ll see you Inside the Badger Den!🦡 Highlights ​​0:00 – Intro0:39 – Roadmap Update: Search Trends & Rank Tracking1:14 – Analyzing Market Share & Keyword Demand2:02 – Sales % Relative to Competition3:24 – Analyzing CVR (Conversion Rate) by Product & Keyword4:46 – Understanding Search Query Volume Changes5:20 – Comparing Brand CVR vs. Market CVR6:57 – Organic Rank Tracking9:31 – Finding Campaigns with No Modifiers10:07 – Which Placements Need Higher Bids?11:42 – Feature Demo: How to Use Bulk Placement Edits12:51 – Top Insights from the Past Month17:15 – Sneak Peek: Upcoming Features (Custom Bid Algorithms, PDF Reports, and more)18:30 – Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soulView our Product RoadmapView our pricing📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode.This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro2:00 - What is N-Gram Analytics?4:21 - What to Do?5:56 - The Big Issue8:11 - Start with Trend Searching9:35 - N-Gram Analysis Steps12:19 - Where to Find the Ad Badger Spreadsheet12:57 - How to Effectively Use N-Gram Analysis13:17 - What are the Benefits?15:48 - The Best Tool for Analytics🦡 Resources & Links🦡⁠⁠ GET AD BADGER⁠⁠ ➡️Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising⁠How Do I Implement N-Gram Analysis on Amazon PPC?⁠⁠What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?⁠⁠What To Do About Low Click - Low Sale Keywords⁠⁠Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List⁠⁠Maximizing Your Search Term Use on Amazon Advertising⁠⁠How Do I Identify and Handle Duplicate Keywords in Amazon Search Term Report?⁠⁠The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign⁠📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠⁠Subscribe to our newsletter⁠⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠⁠Review all our show notes⁠-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator and Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Today, we are talking about a massive misconception in the Amazon advertising world: the hyper-prioritization of Total ACoS.First things first, I will always argue it should be called ACOTS (Ad Cost of Total Sales), but terminology aside, using this metric purely as a PPC goal is fundamentally broken. The biggest flaw we cover in this episode is how product-level Total ACoS ruins your math, specifically because of Other SKU Sales. When you look at paid sales for a product ad, you're actually looking at sales generated for every SKU in your catalog. Instead of making misinformed cuts, we need to think full-funnel. In this episode, I break down exactly how to approach your Amazon PPC strategy for 2026. We discuss why you must track organic visibility alongside PPC visibility, how to use your Search Query Performance dashboard to monitor market share, and why you should be evaluating your Total ACoS at the Parent-Child family level using the Purchased Product Report.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 - The hyper-prioritization of Total ACoS 1:58 - The evolution of Amazon PPC goals (2012 vs. today)3:35 - Why TACoS is a broken metric (and why we should call it ACOTS!) 4:32 - Why a lower TACoS can actually mean LESS profit 8:50 - The absolute worst (but easiest) way to "fix" your ACoS 10:22 - Why product-level TACoS is mathematically broken 12:01 - The "Paid Sales" illusion and how ads actually work 13:25 - How "Other SKU Sales" are completely ruining your product-level data 15:30 - Real account example: What happens when 30% of sales go to other SKUs 17:20 - The Fix, Step 1: Thinking full-funnel & tracking organic rank 18:10 - The Fix, Step 2: Using Search Query Performance (Search Trends) 20:10 - What to do if your ACoS is actually too high 22:01 - The 2026 Solution: Grouping Total ACoS by Parent-Child Families🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhat is the SKU Economics Report and How It Boosts Amazon Ads?How TACoS Relates to Your Ad PerformanceWhen Higher Total ACOS Means More Profit📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Welcome back to the PPC Den podcast! Today we’re catching up with Francis Leger, co-owner of GS Plant Foods, to talk about the harsh realities of selling on Amazon in 2026.Let's be honest, the days of easily launching a profitable product from your bedroom with fifty bucks are long gone. Francis gets totally real about why Amazon has become such a frustrating and expensive barrier to entry, complete with random listing suspensions and endless bureaucratic headaches. Because of this margin squeeze, his two-person team is actively pivoting to build out their own independent D2C website.Instead of just playing around with trendy AI tools, Francis shares a brilliant, practical approach: look at your daily workflow and hand the tedious stuff over to a computer. He even shares a great story about how they built a custom script to automatically check their Amazon Buy Box across all 50 states to catch sneaky account issues instantly. Grab a coffee and join us for a really honest, refreshing conversation about surviving and thriving in e-commerce today.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 - Intro02:40 - Why building a Shopify D2C website is now an absolute must04:02 - Why you can no longer start on Amazon with just $5006:30 - The nightmare of arbitrary Amazon delistings 15:21 - How we built a custom AI script to check our Buy Box in all 50 states19:47 - Stop asking "What can AI do?" and look at your org chart instead25:25 - The danger of building yourself a job instead of a business30:44 - How to get a business to run itself 33:23 - The one thing you can never outsource to AI36:47 - Why the fundamentals of business haven't changed in 100 years42:10 - Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingCheck out Francis Leger and GS Plant Foods at gsplantfoods.com — where healthy plants (and smart business decisions) are always in season.Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right PartnersHow to Find Products That Sell OrganicallyHow To Use Psychology To Master Amazon PPC (Classic)Who to hire for your Amazon Growth Team  (Classic)What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Francis LegerSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Have you ever scaled your Amazon PPC campaigns only to watch your organic sales completely drop off? In this episode, Michael and Amazon advertising expert Brent Zahradnik tackle a fantastic listener question where a brand's ad sales tripled, but their organic sales actually decreased year-over-year.They dive deep into the real reasons behind this frustrating scenario, exploring whether aggressive ad spend is truly cannibalizing organic placements or if there are other hidden factors at play, such as shrinking overall search volume or overspending on highly dominant branded keywords. It is a common fear for Amazon sellers and PPC managers alike, but the reality of how the algorithm balances paid and organic traffic is rarely straightforward. To help you navigate this exact problem, the guys break down the actionable strategies and metrics you need to measure true ad incrementality.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro01:50 - Listener Question: Ad Sales Tripled, Organic Dropped04:05 - What is a "Healthy" Organic vs. Paid Sales Ratio?06:00 - Defining PPC Cannibalization & Incrementality08:10 - Scenario A: Overspending on Branded Keywords10:20 - Scenario B & C: Did PPC Save the Brand or Did the Market Shrink?15:30 - How to Fix It Step 1: Track Organic vs. Paid Percentage16:44 - Why Historic Rank Tracking Still Matters19:10 - Step 2: Using Search Query Performance Data22:15 - Step 3: Running a Holdout Test with AMC26:24 - Final Verdict: Does PPC Actually Cannibalize 100% of Sales?27:50 - Where to Find Brent🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find Brent Zahradnik of SellerPlexManaging Amazon Ads in Tough Times to Protect Your Organic SalesHow to Find Products That Sell OrganicallyHow Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Brent ZahradnikSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Are your Amazon sales dropping and your ACoS skyrocketing? Before you take a sledgehammer to your PPC campaigns, you need to look under the hood of your business.In this episode, Michael sits down with Elizabeth Greene from Junglr to discuss why the biggest threats to your Amazon advertising performance usually have nothing to do with your ads. They break down the exact weekly "push-pull" diagnostic report they use to uncover 5 hidden operational issues that are secretly draining your ad budget and killing your profit margins.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro02:15 - Why Non-PPC Issues Are Your Biggest Ad Problem 04:00 - The "Push-Pull" Report: Junglr’s Weekly Diagnostic Flow 12:27 - Issue #1: Inventory & The "45-Day Coverage" Sweet Spot 18:43 - Issue #2: Hidden Buy Box & Regional Shipping Problems 22:51 - Agency Scope of Work: Should Ad Agencies Fix Operations? 27:34 - Issue #3: How Pricing Changes Destroy Sales Velocity 33:12 - Issue #4: Catalog Chaos & Variation Splits Wasting Ad Spend 35:00 - Issue #5: Why High Return Rates Secretly Kill Your Profitability🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find Elizabeth Greene from Junglr10 Steps to Maximize Amazon FBA Inventory LimitsHow Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Elizabeth GreeneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, I talk about how Amazon sellers can go beyond just looking at sales and start using PPC and search query data to understand their true market share. I show how you can track changes in search volume, impressions, clicks, conversions, and your share of purchases to see if your ads are actually helping you grow compared to the rest of the market. By grounding your PPC data with market insights, you can make smarter decisions, adjust campaigns when needed, and stay ahead of competitors.We’ll see you in The PPC Den!🦡 Highlights ​​0:05 – Most PPC managers check only sales0:17 – Better question: Did PPC grow your market share?0:27 – Comparing sales vs. market trends1:00 – Using search query data to track performance2:05 – How to access search query data in AdBadger3:22 – Tracking search volume and impressions over time5:00 – Measuring brand impression and click share6:55 – Comparing market vs. brand conversion rate8:04 – Understanding purchase share and market impact10:44 – Combining search data with ranking data11:57 – How to tell your PPC story with market context12:12 – Using this data to make smarter Amazon decisions🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingTraining PPC Managers Who Can Train OthersHow do I Increase My Amazon Market Share?Unlock Your Business’s Growth Potential With Amazon’s Market Analysis Tools📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 - What to expect in this episode3:10 - What’s New With Emma11:05 - The Journey Through AI17:45 - Has AI Changed Your Process?24:06 - Thinking About Goals26:22 - How Can I Elevate My Copywriting?32:35 - First Steps47:15 - Where You Can Find Emma🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find Emma, Marketing By EmmaHow Can I Use ChatGPT To Advance My Amazon PPC Campaign?12 Free Amazon Features Every Brand Should Be Using!How To Use Bulk Operations On Amazon To Crush Your CompetitionBalancing Amazon PPC Optimization And ExpansionHow Do I Create Data-Driven Product Pages On Amazon?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Emma Schermer TamirSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Is your Amazon strategy spread too thin? In this episode, Michael is joined by Noemi Bolojan (CEO of ScaleWave) to cut through the noise of 2026. After a chaotic few years, the biggest trend for successful sellers isn't doing more—it's doing fewer things at a 10/10 level.We’re diving deep into the "5+1 Essential Skills" you need to master to actually move the needle this year. From the "lifeblood" of your business (Inventory Management) to the hidden goldmine in your Brand Analytics, we break down exactly where to focus your energy so you can stop guessing and start growing.Stop being an "inch deep" in a hundred activities. Tune in to learn how to go miles deep on the metrics that matter.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro: The Art of Simplification in 202605:10 - Top 5 Skills to Grow on Amazon06:03 - Skill #1: Inventory Management (The Lifeblood)12:50 - Skill #2: Aligning PPC with Business Goals22:45 - Skill #3: SKU-Based Profit Analytics29:25 - Skill #4: Tracking Non-Converting Spend36:05 - Skill #5: Masterful Bid & Budget Management42:25 - Bonus Skill: Decoding Search Query Data46:50 - Where to Find Noemi🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find  Noemi BolojanScale WaveHow Do I Perfect My Amazon Inventory Management?How to align team goals using Amazon PPC data tools?What is the SKU Economics Report and How It Boosts Amazon Ads?Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC CampaignsAdvanced Amazon PPC Bid Optimization5 Ways Search Query Data Boosts Sales📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Noemi BolojanSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

This episode is really about one thing: deciding when “no sales yet” actually means something. Because in real accounts, non-converting spend isn’t some small inefficiency. It’s often 30 percent of spend. Sometimes it’s 50. I’ve seen it hit 80 percent. Ten thousand dollars in ad spend, eight thousand going to search terms that never convert.What changes the way you look at this is separating converting behavior from non-converting behavior. If you include all the wasted spend in your averages, you end up judging new keywords against a broken baseline. Instead, you want to look at what your converting traffic normally does and use that as your benchmark.Another big takeaway is that not all keywords deserve the same level of patience. Branded terms might convert every couple of clicks. Competitor terms might need fifty clicks before you see a sale. If you use one rule across the board, you’ll end up killing keywords that were slow, not bad.We’ll see you in The PPC Den!🦡 Highlights ​​0:28 – How many clicks before negating1:07 – Non-converting spend pain2:39 – Clicks Per Sale (CPS)3:18 – Conversion rate → CPS math4:03 – Account-level CPS misleading5:22 – High-intent traffic benchmark7:46 – Brand / generic / competitor terms8:09 – CPS by keyword type9:31 – Measuring search terms vs CPS9:45 – 75%-150% CPS range10:15 – 1.5× CPS decision point10:39 – Pulling CPS from search term report11:09 – Keyword failure options11:29 – One rule beats no rule🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingHow N-gram analysis found a keyword with 200 clicks and 1 orderWhat Should I Do About Invalid Clicks in Amazon PPC?3 Filters to Use Weekly in Your Search Term Report on Amazon📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon.They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta.Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by platform. Why some products work on Amazon but struggle on Meta. And why product iteration often beats endless ad optimization.If you sell on Amazon and you’re curious about Meta ads, this episode will help you think more clearly about the next step.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Meet Sean Stone of Spillover Commerce02:45 - Using ChatGPT to challenge your thinking06:30 - Amazon sellers vs real e-commerce brands10:40 - Which products work on Amazon vs Shopify14:10 -  When scaling ad spend actually makes sense17:55 - How Meta ads increase Amazon sales20:45 - Shopify + Amazon done right (real brand example)25:00 - Why follower count doesn’t equal demand28:20 -  Product-market fit by platform31:50 - Price, size, and offer iteration35:40 -  When Amazon brands should run Meta ads38:45 - Meta ads vs Amazon ads (different playbooks)42:10 - Final takeaway: thinking beyond Seller Central🦡 Resources & Links🦡 GET AD BADGER ➡️ See How Spillover Commerce Achieved $74K Profit SwingFind Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Sean Stone of Spillover Commerce🛒 Are you ready to escape Amazon dependency?Crack Q4 2025 with AMC Audiences & Deals4 Techniques Working for Amazon PPC in 2025Finding Your Zone of Possibility for Amazon PPC RankingsHow can you quickly and efficiently improve your Amazon listing?How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sean StoneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, with Abe Chomali we explore how to make your PPC truly work for your business, rather than just moving numbers around in Amazon Seller Central.We talk about SOPs, automation, and checklists essential tools for efficient work. But simply following rules isn’t enough. You need to combine them with flexible strategic thinking so that every campaign delivers real results for your business.In this episode, you’ll learn why “optimizing numbers” doesn’t always equal real profit, how SOPs and automation can support rather than limit strategic decisions, and practical approaches to turn Amazon PPC into a growth tool rather than a routine task.A tip from Badger Den: don’t be afraid of flexibility even within the strictest processes – that’s exactly what makes PPC profitable.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Life in New Jersey and the winter quiet08:10 – The disconnect between high-level goals and button-pushing11:35 – Why copying winning keywords to new products fails15:56 – The Danger of being a "Yes Man" in client relationships18:21 – Balancing authority with empathy22:19 – Technical Skills vs. Client Relations24:53 – Why rigid SOPs don't work for Amazon PPC27:47 – Moving from robotic tasks to strategic curiosity30:47 – How to bridge the gap between clients and technicians34:31 – Why top marketers must always ask "Why?"39:04 – Where to find Abe Chomali🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Abe Chomali from RightClick AdvisorsWhat is the role of data in Amazon campaign management?The PPC Tasks We Put on Our Project Management ToolsHow to develop a successful client relationship?How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Abe ChomaliSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025. They talk about why the first half of the year felt tougher for many sellers, how to read market signals the right way, and how new tools — from the unified ad console and advanced reporting to AI assistants in DSP and AMC — can help brands make smarter decisions, stay profitable, and position themselves for growth heading into 2026.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 — Intro 05:40 — Update #1: Unified Ad Console (DSP & Sponsored Ads)09:47 — Update #2: New Powerful Reporting & 15-Month Lookback11:51 — Update #3: Ads Agent (AI Assistant for DSP)19:26 — Update #4: Amazon Marketing Cloud (AMC) AI Assistant23:05 — Update #5: Sponsored Brand Reserve Share of Voice33:00 — Update #6: AI-Curated Sponsored Brand Collections37:40 — Update #7: AI-Powered Product Prompts & Rufus Integration47:00 — Update #8: Sponsored Product Video (Rated 10/10 Impact)52:00 — Update #9: Creative Agent for Video/Image Generation53:18 — Update #10: Advanced Brand Store Analytics54:45 — Summary🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Mansour Norouzi at Incrementum DigitalGetting the Most out of Amazon Reporting Why AI Will Be Your New Assistant on AmazonAmazon Marketing Cloud: Retarget Viewers & Cart AbandonersAmazon Product Page Optimization in a Rufus AI WorldCreative Optimization and Partnerships with Roku for Amazon Video Campaigns📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Mansour NorouziSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode of the PPC Den podcast, Michael Erickson Facchin sits down with long-time friend and business partner Gonza Martinez of Ziresquare to talk about one of the hardest — and most important — transitions founders face: moving from “doing PPC yourself” to training PPC managers who can eventually train others.Gonza shares how he went from personally managing Amazon PPC to building a team, selling and acquiring brands, and developing systems so his managers could grow into leaders. We cover mindset, hiring the right analytical people, creating processes, avoiding burnout, and knowing when PPC is no longer your “unique ability” as a founder.If you’ve ever wondered how to step out of the weeds and build a PPC team that runs (and improves) itself, this episode is for you.We’ll see you in The PPC Den!🦡 Highlights ​​01:12 – Who our guest is and why this topic matters03:45 – How they started training PPC managers07:18 – Biggest mistakes new PPC managers make11:30 – Building systems so managers can train others16:05 – Real examples from their training process21:44 – What KPIs they use to measure success27:10 – How to choose people who can become trainers32:58 – Lessons learned from failures38:20 – Actionable tips for agency owners🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Gonza Martinez of ZiresquareHow to align team goals using Amazon PPC data tools?Who to Hire for Your Amazon Growth TeamAd Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Gonza MartinezSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Before the song starts, before the wishes are said, there’s a moment.From one side of the camera, the Badger family leans in. From the other side of the screen — you. And suddenly, this isn’t just another episode about Amazon marketing. It’s a holiday visit.We hear the words first: thank you. Thank you for tuning in. For being part of the journey. For spending another year learning, growing, and building together. Merry Christmas. Happy Hanukkah. Happy New Year.  A family tradition steps into the spotlight — Christmas caroling. And without overthinking it, without holding back, our CEO sings from the heart. Yes, we work hard all year to uncover the best Amazon marketing insights. But this episode reminds us why we do it in the first place: people first, community always, and a little joy along the way.We’ll see you in The PPC Den!🦡 Highlights ​​0:06 – A big thank-you from the Badger family0:24 – A family tradition: Christmas caroling0:31 – The song begins 2:05 – Thank you, dear Badgers, for watching till the very end🦡 Resources & Links🦡 ⁠GET AD BADGER⁠ ➡️Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising⁠From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025!⁠📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠⁠Subscribe to our newsletter⁠⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠⁠Review all our show notes⁠-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today.We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself.We also dive into image generation and creative updates, and why testing visuals regularly is a non-negotiable part of weekly PPC optimization.If you want a clear, repeatable weekly routine for Amazon PPC—one that connects data, conversion, and creatives—this episode breaks it down step by step.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro 01:48 -  Who Dan Head is and how he approaches Amazon PPC04:12 - Why Amazon PPC doesn’t work in isolation07:05 - The biggest mistake sellers make when optimizing ads10:02 - What N-gram analysis actually reveals (beyond keywords)14:35 - How to identify non-converting spend correctly18:20 - When NOT to negate keywords (and why sellers overdo it)22:10 - ACOS Power Ratio explained in simple terms26:05 - PPC data vs listing problems: how to tell the difference30:12 - Why creative and images break or scale PPC performance34:05 - Full-funnel thinking: connecting ads, listings, and intent38:20 - How top agencies think about scaling Amazon PPC45:10 - Wrap-up & key takeaways🦡 Resources & Links🦡 ⁠GET AD BADGER ⁠➡️ Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is ⁠Dan Head⁠ of AMZ Elite⁠How N-gram analysis found a keyword with 200 clicks and 1 order⁠⁠Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns⁠⁠The ACOS Power Ratio for Amazon PPC⁠📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠⁠Subscribe to our newsletter⁠⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠⁠Review all our show notes⁠-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Dan HeadSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs to get a sale, checks organic rank, placements, inventory signals, and basically connects all those data points to decide exactly how every bid should move. What’s cool is that she didn’t learn this from any tool — she built it herself after studying a giant Excel file a VA once gave her. If you want to hear how someone can take PPC bidding way deeper than “raise bid, lower bid,” this episode is a super interesting look into how Priscilla thinks and why her approach works so well.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro 03:30 - Priscilla’s journey into PPC bidding 06:05 - Why static click rules don’t work 07:00 - Visibility vs ACoS 08:45 - Keyword & target classification system 10:30 - Customizing bidding rules per brand 12:15 - Identifying hero keywords and products 13:55 - High-volume but unprofitable targets 15:35 - Click thresholds by match type 17:20 - Cross-analyzing performance and match type 19:20 - Bid summary and directional analysis 21:10 - When bid changes should be zero 23:35 - Competitor vs branded click value 25:05 - Campaign purpose: defense, discovery, conquesting 27:30 - Versioning and evolving a bidding system 29:10 - Inventory levels and soft pausing 30:40 - Placement optimization strategy 32:40 - Optimization frequency and lookback windows 34:00 - Building scalable bidding formulas 35:20 - What’s next: B2B, audiences, and AMC 36:30 - Final takeaways on advanced PPC bidding 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Priscilla Wagner of Relentless B2CThe Simplified Q4 Bids & Budget System for Amazon SellersThe One Activity That Will Fix Your ACOS in 2025One Keyword, 8 Tools. Accuracy for Search Volume & Sales on AmazonHow to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Priscilla WagnerSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business. Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home market on Amazon.🦡 Highlights ​​0:00 – Intro0:18 – Caroline’s $750K tiny home gamble0:54 – $75K ad spend, 1 sale, ACOS 180%3:33 – How Ad Badger fixes broken PPC campaigns5:59 – Stopping wasted spend & managing long sales cycles8:25 – Scaling high-ticket items for market dominance10:44 – Dashboard, ACOS control & pricing12:20 – Onboarding, keyword cleanup & Ngram analyzer14:19 – Next steps & excitement to start🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingThe One Activity That Will Fix Your ACOS in 202535 Negatives to 1 Positive: The Secret to Lower ACoSTackle 70% Wasted Spend with N-Gram Laddering in Amazon AdsWhat strategies can help minimize wasted spend in Amazon PPC?Amazon PPC Secrets No One Tells You—Explode Your Brand Growth📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno