The PPC Den: Amazon PPC Advertising Mastery

Today, we are joined by the amazing Maryna from the Ad Badger team. If you have ever wondered why your Amazon PPC performance suddenly dropped, even when your bids, keywords, and competitor pricing look perfect this episode is for you.Maryna shares her brilliant workflow for managing massive Amazon accounts that juggle thousands of SKUs. We discuss how to combine three essential Amazon reports into one master spreadsheet to accurately track your inventory levels. But the real magic happens next: we explore how to feed that data into AI chatbots, like Claude or Gemini, to instantly generate beautiful, actionable dashboards.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 – Intro01:28 - The challenge of tracking inventory for large accounts02:25 - How hidden low stock secretly ruins PPC performance05:35 - The 3 essential Amazon reports you need to download06:03 - Reading the master spreadsheet for stock and inbound data08:28 - How Amazon penalizes your ranking when inventory drops09:21 - Turning spreadsheets into a Claude dashboard14:31 - Spotting restocked SKUs that are ready to be pushed16:41 - Exactly when to pause, trim, or boost PPC budgets🦡 Resources & Links🦡 GET AD BADGER ➡️- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising- Today on the show, we’re thrilled to welcome Maryna Nelep, an Amazon PPC manager and proud member of our Ad Badger family!- How to Audit Your Amazon PPC Account Using Bulk Files and Business Reports- You’re Not Out of Stock, So Why Are Your Sales Down?- Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)- 3 Bad Habits in Amazon PPC It’s Time to Break📚 Unlock our FREE comprehensive Amazon Marketing Playbook- Subscribe to our newsletter- Transform your workflow with our comprehensive Amazon Advertising checklist- Review all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Maryna NelepSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Sean Stone of Spillover Commerce joins Mike to explain why most Amazon sellers fail when they try Meta ads and the fix: anchor your first campaign to a real event, not a generic sale. They break down a live case study: a Father's Day push that turned $8K in ad spend into $38K in sales for a brand whose Shopify site normally got 10 visitors a day. Topics include the offer ingredients you need, reverse-engineering winning ads from the Facebook Ad Library, avoiding creative fatigue, and building a year-round holiday calendar for your product. We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 – Intro02:43 – Why Amazon sellers want off-platform sales04:12 – Amazon's Aug 1 credit card policy as the trigger event08:30 – Why most sellers fail at Meta/Shopify09:44 – Case study: $11M on Amazon vs. $60K on Shopify11:04 – Rented land: Amazon vs. TikTok Shop vs. owning your site12:37 – The strategy: anchor to an event15:52 – Results: $8K spend → $29K generated18:52 – $38K total sales, traffic surge, creative fatigue20:16 – In-house creative vs. influencers22:07 – Reverse-engineering ads via Facebook Ad Library26:51 – Building a repeatable event calendar31:16 – More examples: Yeti's Knicks & Stanley Cup ads33:50 – Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Sean Stone of Spillover Commerce 3 Unfair Advantages of the Top 1% of E-commerce BrandsWhy Amazon Brands Are Starting to Use Meta Ads and Shopifyhttps://www.adbadger.com/blog/amazon-ppc-education/why-amazon-brands-are-starting-to-use-meta-ads-and-shopify-the-ppc-den-podcast/ 📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host:  Sean StoneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, host Mike chats with Shane White from NoBul Partners about practical and highly effective ways to use AI in Amazon marketing. Shane explains his transition from ChatGPT to Claude, highlighting its powerful capabilities in visualizing large datasets and generating client-ready presentations. He also shares a clever hack for training the AI to scrape a client's website to automatically match brand colors and fonts in slide decks. We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 -  Intro02:30 - AI in Amazon marketing03:45 - Claude vs. ChatGPT05:20 - AI data visualization08:15 - Presentation branding hack12:00 - Time-saving benefits15:30 - Merging data sources19:10 - Training AI memory22:45 - Final takeaways🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Shane White from NoBul Partners 3 Unfair Advantages of the Top 1% of E-commerce BrandsWe Tested AI Video Ads — Here’s What Improved Our ROASAmazon Growth Lessons from an 8-Figure Agency: Audit-Proof Accounts & Client Goal-Setting📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host:  Shane WhiteSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Welcome back to The PPC Den! This episode we're pulling back the curtain on how a real Amazon agency runs behind the scenes from AI to accountability.Michael sits down with Joshua Rawe of AmpliSell to talk about how they personally use AI (spoiler: Claude Opus is the daily driver), why "average" AI output is a trap if you don't already have great ideas, and how they built an ongoing, AI-powered account audit so nothing falls through the cracks between reviews.We also get into the messy reality of client goal-setting: how to pin clients down on revenue vs. margin vs. ACOS before you ever touch a bid and the #1 mistake killing Amazon brands in 2026: not killing dead products and not launching new ones fast enough. Plus, why winning on Amazon today means winning off Amazon first.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 -  Intro02:30 – Personal vs. offline AI use, LM Studio for local LLMs04:45 – Staying on top of Amazon changes with Claude Opus 4.807:00 – Amazon's title character limit change (75 characters) as a case study08:15 – How information flows from AI digest → Slack → SOP → knowledge base11:00 – Trust, delegation, and not micromanaging the last mile13:30 – The "wasted spend check" problem: audits that never get repeated15:45 – Building an ongoing, AI-run account audit ("audit-proof accounts")18:00 – Client retention goals and the emotional cost of getting fired19:30 – Weekly OKR feedback loops with leadership21:15 – Nailing down client goals: revenue vs. margin vs. ACOS24:00 – Biggest mistake in 2026: not killing bad products / not launching new ones fast enough26:30 – Anker example category expansion vs. one hero product28:00 – AI and copywriting/images: client pushback then client demand29:30 – Highest-leverage activity: advertising + off-channel marketing31:00 – Why Amazon is a demand-capture engine, not demand-creation 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is  Joshua Rawe of AmpliSell Why AI Will Be Your New Assistant on AmazonWhat’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host:  Joshua Rawe Senior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Welcome back to another episode where we’re diving deep into the next big shift in Amazon advertising: Sponsored Prompts. You've probably seen those little blue AI questions popping up right under your product images, and guess what? Amazon is officially letting us track them with the new Prompt Report inside Campaign Manager. Today, I'm hanging out with Tyler from Pilot House to break down exactly what this means for your brand. We talk about how Amazon’s AI shopping assistant is taking over customer sessions and how your ad budget might be bleeding into these prompts without you even knowing it. Tyler drops some amazing strategies on how to find the new report, pause the prompts that aren't working, and a killer hack using ChatGPT or Gemini to see exactly how AI reads your product images. You definitely want to get ahead of this curve before these new placements start eating up your budget. We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 -  Intro0:17 - Omni-channel vs. Amazon-only brands1:52 - Challenges of moving brands onto Amazon3:20 - Why the new prompt report matters4:28 - Where customers see sponsored prompts7:37 - Live example and branded traffic11:33 - How to find and download the report14:55 - How to pause irrelevant prompts17:51 - Amazon Rufus stats and buyer intent18:35 - How to influence AI with your listing20:20 - Testing your images with ChatGPT and Gemini22:13 - Key takeaways and the future of AI search24:46 - Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Tyler Masur from Pilot HouseWe Tested AI Video Ads — Here’s What Improved Our ROASAmazon Product Page Optimization in a Rufus AI WorldHow Can I Use ChatGPT To Advance My Amazon PPC Campaign?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Tyler MasurSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Amazon just made its premium first-party (1P) data including Flexible Shopping Insights (FSI) and Audience Segment Membership completely FREE to query in Amazon Marketing Cloud (AMC) through the end of the year! But before you get blinded by the shiny new data, we need to talk about reality.In this episode, I break down what FSI actually uncovers (like the massive 14+ day attribution gap and organic vs. ad-exposed behaviors) and look at a real-world account to see if this data actually changes how you manage your PPC.Is it a total game-changer for proving ad viability, or is it just an Amazon-engineered tool to get you to spend more money? We dive into why AMC data still misses the mark on true net profitability, and why you shouldn't treat this data as a silver bullet if you have bottom-line ROI issues.We’ll see you in The PPC Den!🦡 Highlights ​​ 0:00 – The big news: Premium AMC data is now free0:37 – What exactly is Flexible Shopping Insights (FSI)?1:22 – Lookback windows and what you can actually track2:37 – The 14-day attribution gap3:22 – How ads impact bundling and multi-ASIN purchases4:30 – Why AMC data completely ignores profitability6:53 – How to unlock these paid features in your dashboard7:27 – Using AI and the query editor to write SQL for you8:19 – Testing FSI live on a real Amazon account10:13 – Real results: New-to-Brand rates for paid vs. organic14:27 – Does spending more on ads actually boost organic sales?16:34 – My final verdict🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin - Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingUsing Amazon DSP and AMC to Fully Understand the Customer JourneyHow to Get FREE Ad Spend from Amazon (DSP Secrets)Ad Sales Tripled, Organic Dropped: Decoding Amazon PPC CannibalizationPros and Cons of vCPM in Amazon Advertising📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes​​​​​-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, Mike takes you behind the scenes of a real Amazon account. He breaks down how to audit your brand using a bulk file and a business report. First, he looks at a premium, high-ticket product with great PPC sales but terrible organic rankings. Mike explains why a low organic share is dangerous and how a cheaper product variation can fix it.Next, Mike dives into the data to find hidden profit leaks. He shares his ideal mix for ad types and calls out overcrowded campaigns that waste your budget. He reveals his absolute favorite strategy: cutting out non-converting search terms to instantly save thousands of dollars. Drop your bulk file into our free audit tool and see where your ad dollars are bleeding in 60 seconds. This is the exact framework Mike uses in the episode to stop wasted spend.We’ll see you in The PPC Den!🦡 Highlights ​​ 0:00 - What is an Amazon PPC bulk file?0:41 - Behind the scenes of a real account audit 1:59 - High AOV vs. Low organic sales share trap4:30 - The perfect Amazon ad type mix split7:46 - The danger of overcrowded campaigns with too many products10:42 - Why 1,200 broad keywords is a recipe for disaster14:10 - Finding your top-performing keyword candidates for organic push14:49 - Keyword-level bleeder spend15:48 - How to cut 65% non-converting search term waste18:29 — The golden 5:1 negative-to-positive keyword ratio rule19:04 — Down-only vs. Up-and-down traps20:04 — Amazon Business (B2B) sales & placement modifiers🦡 Resources & LinksScan your Amazon bulk file for free🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin - Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhy Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot TablesWhy and How to Use New Bulk Sheet Features in Amazon Ads📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Today we are joined by Steve Walters, a leading Amazon FBA expert and the founder of Waltsco agency.Let’s be honest: Amazon margins are getting tighter, and it is so easy to fall into the micromanagement trap. We’ve all been there constantly checking if the team is updating bids, trimming the fat on accounts, or setting up too many broad match campaigns. But Steve found a better way. In this episode, he shares how he stopped micromanaging and started managing outcomes. We talk about his rigorous hiring process, the 3 simple questions he asks on his 15-minute weekly calls, and how real goal-setting can completely change your business. If you want to build a high-performing PPC team that actually brings strategy to the table, this episode is exactly what you need.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 -  Intro00:24 - Living in Canada: Toronto vs. Niagara Falls01:35 - The Micromanagement Trap in Amazon PPC03:40 - Why Steve Refuses to Micromanage His Team10:39 - Vetting and Hiring the Right Candidates12:31 - The 15-Minute Weekly Standup Framework14:24 - The 3 Questions That Replace Micromanagement16:01 - Hiring for Experience and Strategy over Tasks17:34 - Aligning KPI Expectations with Clients from Day One22:26 - Why Goal Setting is the Highest ROI Skill on Amazon24:54 - How to Handle a Team When KPIs are Off-Course🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Steve Walters, the founder of Waltsco agencyHow to align team goals using Amazon PPC data tools?Who to Hire for Your Amazon Growth TeamAd Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Steve WaltersSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Welcome to the second episode of Inside the Badger Den!This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our brand-new Custom Algorithm Feature to help you mix your own "algorithm cocktails" using smart If/Then/When rules. Plus, we're breaking down advanced negative filters for search terms, and how to utilize our new CPO (Clicks Per Order) metric to see how many clicks it typically takes to land an order across your campaigns and keywords. Also featured in our opening segment: BuyBox Checker! We are introducing their new multi-channel alerts (email, Slack, WhatsApp, SMS, Zapier, n8n, webhook). Plus, Ad Badger members get an exclusive 40% discount - check it out here.We’ll see you Inside the Badger Den!🦡 Highlights0:00 — Intro0:15 — Buybox Checker discounts0:30 — New Slack, Zapier, and Webhook alerts1:08 — Exploring the new PPC Bid Engine1:46 — The Main Event: Custom Algorithms2:06 — How to use the Campaign Selector2:34 — Setting your Max/Min bid controls3:00 — Inside the Algorithm Rule Library3:26 — How "If/Then/When" logic works4:11 — Tracking your bid changes and history4:26 — Filtering negatives from your search terms5:04 — Tracking sales with the new CPO metric5:35 — Vote on new features via our Roadmap🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingIf you want to turn more clicks into actual revenue, you need to master your Clicks-Per-Sale metric. Find out how.📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Ever noticed your Amazon sales dropping and immediately blamed your ads? We all do it! In this episode, Michael and Campaign Manager Olena reveal a massive secret about what is really killing your sales.It turns out you do not have to be completely out of stock to lose money. Just having a lower inventory drops your conversion rate and your sales velocity. Olena actually brought the receipts for this one. She stacked daily Business Reports and Inventory Ledgers to prove this crazy theory with hard data.When she looked at the numbers, she found something wild. One client could never break $9,600 a day in sales with low stock. But they always hit over $10,000 when fully stocked. Why does this happen? It is all about the Amazon algorithm and delivery times. When your stock is low, it does not go down equally everywhere. This means longer delivery times in certain states, which hurts your regional conversions.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 - Intro01:41 - Creating the FBA report02:29 - Why everyone blames PPC03:38 - How to pull the data05:40 - The low stock impact06:37 - High vs. low inventory zones07:47 - Regional delivery and conversion rates08:24 - The $10k sales case09:23 - Testing the second account12:11 - Results from the second account14:51 - Running the analysis15:43 - Looking beyond PPC🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Olena Shmaiun, Campaign Manager at Ad BadgerThe Brutal Truth About Amazon FBA (And How to Pivot to D2C)10 Steps to Maximize Amazon FBA Inventory LimitsWhat Happens When You Go Out of Stock?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Olena ShmaiunSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Hey! I just recorded a killer episode with Anton from SellWave Agency all about Amazon PPC bulk files. I know spreadsheets sound boring, but paired with AI, they are a total superpower right now.Amazon’s official guide will just overwhelm you, so we break down the actual right way to get started without losing your mind.Plus, here's the best part I’ve got for you: a free Bulk File Starter Kit! It’s a custom template that tells you exactly what to type into every single cell to easily build your first Auto and Manual campaigns from scratch.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 - Intro 01:38 - Why bulk files still rule02:40 - Ignoring Amazon's official guide 07:50 - Campaign structure & naming 13:00 - Bulk sheets 101 18:09 - Auto campaign starter kit 28:33 - Manual campaign setup 30:05 - Saving time with SOPs 36:50 - Quality control 38:21 - Outro 🦡 Resources & LinksWant to follow along? Grab the free starter kit we talked about right here.🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Anton Kimfors, CEO at SellWave How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot TablesWhy and How to Use New Bulk Sheet Features in Amazon Ads3 Bulk File Myths, Debunked3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Anton KimforsSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, we stumble upon a surprisingly effective Amazon PPC strategy: giving your mouse a break. Honestly, we all know that itch to jump into our campaigns and start tweaking things just to feel like we're doing something when we're stressed about performance. But we chat about why that urge to over-optimize is a massive trap. Clément puts Michael on the spot with some live math to prove how an innocent little $1 bid can secretly turn into a $3 budget-eater if you aren't paying attention to those sneaky dynamic modifiers.The big takeaway? Clicking around your ad account just to feel busy is a whole lot of activity, but zero strategy. So, take a page out of Michael's book and let's talk about why the absolute smartest thing you can do for your PPC right now is probably to just grab a coffee, step back, and leave it alone.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 – Intro01:34 - Why Restraint is the Hardest Skill in Amazon PPC02:38 - Trap #1: Reacting to Campaign Data Too Soon05:31 - The Rule of Thumb for Lookback Windows & Attribution09:15 - Trap #2: Not Knowing Your True Bid Range (Surprise Math!)14:30 - How Ad Rank & Product Listings Impact Your Bids19:20 - Trap #3: Why Busywork & Activity Do Not Equal Strategy24:58 - Episode Summary 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Clément Hynaux, Campaign Manager at Ad BadgerAdvanced Amazon PPC Bid OptimizationWhat is the role of data in Amazon campaign management?How Should I Analyze My Data for my Amazon PPC Campaign?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Clément HynauxSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

This time we're diving into something truly under the radar that I've been thinking about for years: the eternal battle of Same SKU versus Other SKU ad sales.A lot of sellers don't even realize one crucial detail. When you look at the revenue column in your ad account, you're not just seeing the sales of the exact product you're advertising. By default, Amazon lumps in the sales of your other products if a buyer clicks on your ad but ultimately chooses a different size, color, or a completely different item from your catalog. In this fresh episode of the PPC Den, we'll break down why this phenomenon can make your ACoS look way worse than it actually is, and how this confusion often pushes advertisers into making bad optimization decisions.We’ll see you in The PPC Den!🦡 Highlights ​​ 0:00 - Live from the Austin trails0:29 - What Amazon's dashboard is hiding from you1:32 - How Other SKU sales actually work2:22 - The ONE report you need to download right now3:58 - Is your ACoS secretly terrible? Let's uncover the truth5:45 - The "Click Magnet" Strategy7:00 - Which product gets the click, and which closes the deal?9:21 - When to cut the cord on a weak product9:41 - The biggest blended ACoS mistake you're probably making🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingHow Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?How Do I Export Search Query Performance Dashboard Data?The Product-Level TACoS Flaw: How “Other SKU Sales” Are Ruining Your MathWhat is the SKU Economics Report and How It Boosts Amazon Ads?When Higher Total ACOS Means More ProfitHow Many Clicks Before You Kill a Keyword? (The CPS Rule Amazon Sellers Ignore)📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode of the PPC Den Podcast, host Michael sits down with Emanuel Popescu, the Director of Account Management at AMZ Advisors, to reveal the high-stakes world of global Amazon expansion. Managing a massive team of 80 people, Emanuel shares the "hard-won" secrets of brands that successfully break into Europe, Japan, and beyond.If you’ve ever considered taking your brand international but felt overwhelmed by the risks, this conversation is your roadmap. You'll discover why your successful US listings might actually fail in the UK or Germany if you don't change a single word or image, and why most sellers lose money by treating expansion as a simple "copy-paste" side project. From the nuances of localized keyword research to navigating the complex tax landscapes like VAT, Michael and Emanuel break down the top five mistakes that can sink an international launch and provide the exact PPC strategies you need to dominate foreign marketplaces from day one.We’ll see you in The PPC Den!🦡 Highlights ​​ 00:00 – Intro01:04 – Meeting Emanuel Popescu and the growth of AMZ Advisors05:06 – Mistake #1: Copy-pasting US listings 07:32 – Visual SEO: Adapting images for local cultural appeal09:37 – Mistake #2: Expanding too early & supply chain readiness14:09 – Mistake #3: Treating international markets as a side project19:08 – Mistake #4: Mismanaged PPC launches (The Discovery Phase)22:13 – Aggressive negation: Protecting your budget from foreign "junk" terms24:52 – Mistake #5: Ignoring VAT and local profitability metrics27:44 – Recalculating your Breakeven ACOS for the EU31:40 – Emanuel’s background: From graphic design to Amazon expert32:42 – Closing🦡 Resources & Links🦡 GET AD BADGER ➡️Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Emanuel Popescu  of AMZ AdvisorsTaking Your Amazon Products & Campaigns Global: A PrimerHow Can I Expand My Amazon PPC Campaign To Canada?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Emanuel PopescuSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in.Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Welcome1:50 - Small Talk: A Warm Winter at Minnesota4:00 - How to Encourage More Repeat Buys at No Cost?6:43 - Who Dominates in Profitable Per-Click Spending?10:27 - Why is Branding Expensive?14:20 - Starting Small: You Don’t Need Many Products17:25 - Exploring the Customer Loyalty Analytics Dashboard18:25 - The Math Behind Your Target ACOS21:40 - Increasing Repeat Purchases23:58 - Key Drivers of Lifetime Value After the First Sale27:36 - Should Brand Search Strategy Change Despite Uncertainty?31:00 - Rapid Fire🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingHow Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?How Can I Become An Advanced Amazon Marketer?How Can I Reach My Full Potential In The Amazon PPC Space?How Can I Best Use Amazon Marketing Cloud?Analyzing 2 Amazon Advertising PPC Accounts With Low ACOSThe Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Joe Shelerud Senior Producer: Nancy Lili GonzalezPodcast Coordinator and Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, we dive deep into the "Power Law" of e-commerce. According to recent data from Marketplace Pulse, the top 1.6% of sellers now generate a staggering 50% of all sales on Amazon. The gap between the "thriving" and the "distressed" is wider than ever.Joining us is Sean Stone, founder of Spillover Commerce, to break down the specific strategies that allow elite brands to dominate the marketplace. We move past basic PPC tactics to explore how the world’s most successful brands manufacture their own "unfair advantages."Don't forget to like, subscribe, and hit the notification bell to stay ahead of the e-commerce curve!We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Intro: Meet Sean Stone01:05 – The lifestyle of a successful entrepreneur03:15 – Analyzing the Marketplace Pulse report04:10 – Why 1.6% of sellers get 50% of sales.09:20 – The 3 Advantages You Can Manufacture: An overview11:50 – Advantage #1: Conversion Rate16:30 – Case Study: BedSure vs. Utopia Bedding (Duvet Inserts)28:40 – Case Study: Gymreapers and the 21% Conversion Rate34:25 – Advantage #2: Margin & Logistics39:50 – Advantage #3: Thinking Bigger 41:50 – Demand Generation: Moving beyond just Amazon SEO45:45 – Summary🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Sean Stone of Spillover CommerceHow does conversion rate influence ACOS on Amazon?How to Send Google Ads Traffic to Your Amazon Listing📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sean StoneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Are you feeling the pressure to be on TikTok, Amazon, Shopify, and social media all at once? It’s the "2026 Burnout Trap," and in this episode, Michael and Emma Schermer Tamir break down why trying to be everywhere is actually killing your brand’s growth.If you’re feeling spread too thin and your profits aren't showing the effort you're putting in, this conversation is exactly what you need to hear. We’re moving away from "hacks" and getting back to the business fundamentals that actually scale.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Welcome back, Emma! (5th Episode Anniversary)01:39 – Feeling like you have to be everywhere03:45 – The difference between an "Amazon Seller" and an "E-commerce Brand"05:28 – Why single-channel loyalty is now a major risk08:35 – Amazon isn't a "closed system" anymore10:10 – Should you actually be on TikTok? (The "Paper Towel" Test)12:54 – Doing fewer things at a 10/10 level vs. ten things at a 2/10 level16:30 – Why AI content won't give you a defensible brand19:40 – The Mr. Beast Fallacy: Why "virality" can destroy a niche brand24:45 – Total ACOS vs. Bottom Line Profit: What are you actually optimizing for?27:30 – Delegation vs. Abdication: Don’t just "dump" your tasks31:40 – Why 10x is actually easier than 2x (The Dan Sullivan approach)35:50 – Where to find Emma Schermer Tamir🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find Emma, Marketing By EmmaAmazon Product Page Optimization in a Rufus AI WorldIs Your Amazon Listing Stuck in 2016? 11 Things to Fix Right NowHow Do I Create Data-Driven Product Pages on Amazon?Common Mistakes With Amazon Product Listings and How to Avoid Them📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Emma Schermer TamirSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

This time we're diving into something truly under the radar that I've been thinking about for years: the eternal battle of Same SKU versus Other SKU ad sales.A lot of sellers don't even realize one crucial detail. When you look at the revenue column in your ad account, you're not just seeing the sales of the exact product you're advertising. By default, Amazon lumps in the sales of your other products if a buyer clicks on your ad but ultimately chooses a different size, color, or a completely different item from your catalog. In this fresh episode of the PPC Den, we'll break down why this phenomenon can make your ACoS look way worse than it actually is, and how this confusion often pushes advertisers into making bad optimization decisions.We’ll see you in The PPC Den!🦡 Highlights ​​ 0:00 - Live from the Austin trails0:29 - What Amazon's dashboard is hiding from you1:32 - How Other SKU sales actually work2:22 - The ONE report you need to download right now3:58 - Is your ACoS secretly terrible? Let's uncover the truth5:45 - The "Click Magnet" Strategy7:00 - Which product gets the click, and which closes the deal?9:21 - When to cut the cord on a weak product9:41 - The biggest blended ACoS mistake you're probably making🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingHow Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?How Do I Export Search Query Performance Dashboard Data?The Product-Level TACoS Flaw: How “Other SKU Sales” Are Ruining Your MathWhat is the SKU Economics Report and How It Boosts Amazon Ads?When Higher Total ACOS Means More ProfitHow Many Clicks Before You Kill a Keyword? (The CPS Rule Amazon Sellers Ignore)📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

This time we're diving into something truly under the radar that I've been thinking about for years: the eternal battle of Same SKU versus Other SKU ad sales.A lot of sellers don't even realize one crucial detail. When you look at the revenue column in your ad account, you're not just seeing the sales of the exact product you're advertising. By default, Amazon lumps in the sales of your other products if a buyer clicks on your ad but ultimately chooses a different size, color, or a completely different item from your catalog. In this fresh episode of the PPC Den, we'll break down why this phenomenon can make your ACoS look way worse than it actually is, and how this confusion often pushes advertisers into making bad optimization decisions.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 - Live from the Austin trails0:29 - What Amazon's dashboard is hiding from you1:32 - How Other SKU sales actually work2:22 - The ONE report you need to download right now3:58 - Is your ACoS secretly terrible? Let's uncover the truth5:45 - The "Click Magnet" Strategy7:00 - Which product gets the click, and which closes the deal?9:21 - When to cut the cord on a weak product9:41 - The biggest blended ACoS mistake you're probably making🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingHow Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?How Do I Export Search Query Performance Dashboard Data?The Product-Level TACoS Flaw: How “Other SKU Sales” Are Ruining Your MathWhat is the SKU Economics Report and How It Boosts Amazon Ads?When Higher Total ACOS Means More ProfitHow Many Clicks Before You Kill a Keyword? (The CPS Rule Amazon Sellers Ignore)📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Welcome to the premiere episode of Inside the Badger Den! This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our new Search Trends and Organic Rank Tracking features to help you combat ad cannibalization and claim more market share. We’ll see you Inside the Badger Den!🦡 Highlights ​​0:00 – Intro0:39 – Roadmap Update: Search Trends & Rank Tracking1:14 – Analyzing Market Share & Keyword Demand2:02 – Sales % Relative to Competition3:24 – Analyzing CVR (Conversion Rate) by Product & Keyword4:46 – Understanding Search Query Volume Changes5:20 – Comparing Brand CVR vs. Market CVR6:57 – Organic Rank Tracking9:31 – Finding Campaigns with No Modifiers10:07 – Which Placements Need Higher Bids?11:42 – Feature Demo: How to Use Bulk Placement Edits12:51 – Top Insights from the Past Month17:15 – Sneak Peek: Upcoming Features (Custom Bid Algorithms, PDF Reports, and more)18:30 – Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soulView our Product RoadmapView our pricing📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode.This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro2:00 - What is N-Gram Analytics?4:21 - What to Do?5:56 - The Big Issue8:11 - Start with Trend Searching9:35 - N-Gram Analysis Steps12:19 - Where to Find the Ad Badger Spreadsheet12:57 - How to Effectively Use N-Gram Analysis13:17 - What are the Benefits?15:48 - The Best Tool for Analytics🦡 Resources & Links🦡⁠⁠ GET AD BADGER⁠⁠ ➡️Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising⁠How Do I Implement N-Gram Analysis on Amazon PPC?⁠⁠What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?⁠⁠What To Do About Low Click - Low Sale Keywords⁠⁠Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List⁠⁠Maximizing Your Search Term Use on Amazon Advertising⁠⁠How Do I Identify and Handle Duplicate Keywords in Amazon Search Term Report?⁠⁠The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign⁠📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠⁠Subscribe to our newsletter⁠⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠⁠Review all our show notes⁠-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator and Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Today, we are talking about a massive misconception in the Amazon advertising world: the hyper-prioritization of Total ACoS.First things first, I will always argue it should be called ACOTS (Ad Cost of Total Sales), but terminology aside, using this metric purely as a PPC goal is fundamentally broken. The biggest flaw we cover in this episode is how product-level Total ACoS ruins your math, specifically because of Other SKU Sales. When you look at paid sales for a product ad, you're actually looking at sales generated for every SKU in your catalog. Instead of making misinformed cuts, we need to think full-funnel. In this episode, I break down exactly how to approach your Amazon PPC strategy for 2026. We discuss why you must track organic visibility alongside PPC visibility, how to use your Search Query Performance dashboard to monitor market share, and why you should be evaluating your Total ACoS at the Parent-Child family level using the Purchased Product Report.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 - The hyper-prioritization of Total ACoS 1:58 - The evolution of Amazon PPC goals (2012 vs. today)3:35 - Why TACoS is a broken metric (and why we should call it ACOTS!) 4:32 - Why a lower TACoS can actually mean LESS profit 8:50 - The absolute worst (but easiest) way to "fix" your ACoS 10:22 - Why product-level TACoS is mathematically broken 12:01 - The "Paid Sales" illusion and how ads actually work 13:25 - How "Other SKU Sales" are completely ruining your product-level data 15:30 - Real account example: What happens when 30% of sales go to other SKUs 17:20 - The Fix, Step 1: Thinking full-funnel & tracking organic rank 18:10 - The Fix, Step 2: Using Search Query Performance (Search Trends) 20:10 - What to do if your ACoS is actually too high 22:01 - The 2026 Solution: Grouping Total ACoS by Parent-Child Families🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhat is the SKU Economics Report and How It Boosts Amazon Ads?How TACoS Relates to Your Ad PerformanceWhen Higher Total ACOS Means More Profit📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Welcome back to the PPC Den podcast! Today we’re catching up with Francis Leger, co-owner of GS Plant Foods, to talk about the harsh realities of selling on Amazon in 2026.Let's be honest, the days of easily launching a profitable product from your bedroom with fifty bucks are long gone. Francis gets totally real about why Amazon has become such a frustrating and expensive barrier to entry, complete with random listing suspensions and endless bureaucratic headaches. Because of this margin squeeze, his two-person team is actively pivoting to build out their own independent D2C website.Instead of just playing around with trendy AI tools, Francis shares a brilliant, practical approach: look at your daily workflow and hand the tedious stuff over to a computer. He even shares a great story about how they built a custom script to automatically check their Amazon Buy Box across all 50 states to catch sneaky account issues instantly. Grab a coffee and join us for a really honest, refreshing conversation about surviving and thriving in e-commerce today.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 - Intro02:40 - Why building a Shopify D2C website is now an absolute must04:02 - Why you can no longer start on Amazon with just $5006:30 - The nightmare of arbitrary Amazon delistings 15:21 - How we built a custom AI script to check our Buy Box in all 50 states19:47 - Stop asking "What can AI do?" and look at your org chart instead25:25 - The danger of building yourself a job instead of a business30:44 - How to get a business to run itself 33:23 - The one thing you can never outsource to AI36:47 - Why the fundamentals of business haven't changed in 100 years42:10 - Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingCheck out Francis Leger and GS Plant Foods at gsplantfoods.com — where healthy plants (and smart business decisions) are always in season.Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right PartnersHow to Find Products That Sell OrganicallyHow To Use Psychology To Master Amazon PPC (Classic)Who to hire for your Amazon Growth Team  (Classic)What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Francis LegerSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Have you ever scaled your Amazon PPC campaigns only to watch your organic sales completely drop off? In this episode, Michael and Amazon advertising expert Brent Zahradnik tackle a fantastic listener question where a brand's ad sales tripled, but their organic sales actually decreased year-over-year.They dive deep into the real reasons behind this frustrating scenario, exploring whether aggressive ad spend is truly cannibalizing organic placements or if there are other hidden factors at play, such as shrinking overall search volume or overspending on highly dominant branded keywords. It is a common fear for Amazon sellers and PPC managers alike, but the reality of how the algorithm balances paid and organic traffic is rarely straightforward. To help you navigate this exact problem, the guys break down the actionable strategies and metrics you need to measure true ad incrementality.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro01:50 - Listener Question: Ad Sales Tripled, Organic Dropped04:05 - What is a "Healthy" Organic vs. Paid Sales Ratio?06:00 - Defining PPC Cannibalization & Incrementality08:10 - Scenario A: Overspending on Branded Keywords10:20 - Scenario B & C: Did PPC Save the Brand or Did the Market Shrink?15:30 - How to Fix It Step 1: Track Organic vs. Paid Percentage16:44 - Why Historic Rank Tracking Still Matters19:10 - Step 2: Using Search Query Performance Data22:15 - Step 3: Running a Holdout Test with AMC26:24 - Final Verdict: Does PPC Actually Cannibalize 100% of Sales?27:50 - Where to Find Brent🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find Brent Zahradnik of SellerPlexManaging Amazon Ads in Tough Times to Protect Your Organic SalesHow to Find Products That Sell OrganicallyHow Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Brent ZahradnikSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Are your Amazon sales dropping and your ACoS skyrocketing? Before you take a sledgehammer to your PPC campaigns, you need to look under the hood of your business.In this episode, Michael sits down with Elizabeth Greene from Junglr to discuss why the biggest threats to your Amazon advertising performance usually have nothing to do with your ads. They break down the exact weekly "push-pull" diagnostic report they use to uncover 5 hidden operational issues that are secretly draining your ad budget and killing your profit margins.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro02:15 - Why Non-PPC Issues Are Your Biggest Ad Problem 04:00 - The "Push-Pull" Report: Junglr’s Weekly Diagnostic Flow 12:27 - Issue #1: Inventory & The "45-Day Coverage" Sweet Spot 18:43 - Issue #2: Hidden Buy Box & Regional Shipping Problems 22:51 - Agency Scope of Work: Should Ad Agencies Fix Operations? 27:34 - Issue #3: How Pricing Changes Destroy Sales Velocity 33:12 - Issue #4: Catalog Chaos & Variation Splits Wasting Ad Spend 35:00 - Issue #5: Why High Return Rates Secretly Kill Your Profitability🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find Elizabeth Greene from Junglr10 Steps to Maximize Amazon FBA Inventory LimitsHow Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Elizabeth GreeneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, I talk about how Amazon sellers can go beyond just looking at sales and start using PPC and search query data to understand their true market share. I show how you can track changes in search volume, impressions, clicks, conversions, and your share of purchases to see if your ads are actually helping you grow compared to the rest of the market. By grounding your PPC data with market insights, you can make smarter decisions, adjust campaigns when needed, and stay ahead of competitors.We’ll see you in The PPC Den!🦡 Highlights ​​0:05 – Most PPC managers check only sales0:17 – Better question: Did PPC grow your market share?0:27 – Comparing sales vs. market trends1:00 – Using search query data to track performance2:05 – How to access search query data in AdBadger3:22 – Tracking search volume and impressions over time5:00 – Measuring brand impression and click share6:55 – Comparing market vs. brand conversion rate8:04 – Understanding purchase share and market impact10:44 – Combining search data with ranking data11:57 – How to tell your PPC story with market context12:12 – Using this data to make smarter Amazon decisions🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingTraining PPC Managers Who Can Train OthersHow do I Increase My Amazon Market Share?Unlock Your Business’s Growth Potential With Amazon’s Market Analysis Tools📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 - What to expect in this episode3:10 - What’s New With Emma11:05 - The Journey Through AI17:45 - Has AI Changed Your Process?24:06 - Thinking About Goals26:22 - How Can I Elevate My Copywriting?32:35 - First Steps47:15 - Where You Can Find Emma🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find Emma, Marketing By EmmaHow Can I Use ChatGPT To Advance My Amazon PPC Campaign?12 Free Amazon Features Every Brand Should Be Using!How To Use Bulk Operations On Amazon To Crush Your CompetitionBalancing Amazon PPC Optimization And ExpansionHow Do I Create Data-Driven Product Pages On Amazon?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Emma Schermer TamirSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Is your Amazon strategy spread too thin? In this episode, Michael is joined by Noemi Bolojan (CEO of ScaleWave) to cut through the noise of 2026. After a chaotic few years, the biggest trend for successful sellers isn't doing more—it's doing fewer things at a 10/10 level.We’re diving deep into the "5+1 Essential Skills" you need to master to actually move the needle this year. From the "lifeblood" of your business (Inventory Management) to the hidden goldmine in your Brand Analytics, we break down exactly where to focus your energy so you can stop guessing and start growing.Stop being an "inch deep" in a hundred activities. Tune in to learn how to go miles deep on the metrics that matter.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro: The Art of Simplification in 202605:10 - Top 5 Skills to Grow on Amazon06:03 - Skill #1: Inventory Management (The Lifeblood)12:50 - Skill #2: Aligning PPC with Business Goals22:45 - Skill #3: SKU-Based Profit Analytics29:25 - Skill #4: Tracking Non-Converting Spend36:05 - Skill #5: Masterful Bid & Budget Management42:25 - Bonus Skill: Decoding Search Query Data46:50 - Where to Find Noemi🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find  Noemi BolojanScale WaveHow Do I Perfect My Amazon Inventory Management?How to align team goals using Amazon PPC data tools?What is the SKU Economics Report and How It Boosts Amazon Ads?Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC CampaignsAdvanced Amazon PPC Bid Optimization5 Ways Search Query Data Boosts Sales📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Noemi BolojanSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

This episode is really about one thing: deciding when “no sales yet” actually means something. Because in real accounts, non-converting spend isn’t some small inefficiency. It’s often 30 percent of spend. Sometimes it’s 50. I’ve seen it hit 80 percent. Ten thousand dollars in ad spend, eight thousand going to search terms that never convert.What changes the way you look at this is separating converting behavior from non-converting behavior. If you include all the wasted spend in your averages, you end up judging new keywords against a broken baseline. Instead, you want to look at what your converting traffic normally does and use that as your benchmark.Another big takeaway is that not all keywords deserve the same level of patience. Branded terms might convert every couple of clicks. Competitor terms might need fifty clicks before you see a sale. If you use one rule across the board, you’ll end up killing keywords that were slow, not bad.We’ll see you in The PPC Den!🦡 Highlights ​​0:28 – How many clicks before negating1:07 – Non-converting spend pain2:39 – Clicks Per Sale (CPS)3:18 – Conversion rate → CPS math4:03 – Account-level CPS misleading5:22 – High-intent traffic benchmark7:46 – Brand / generic / competitor terms8:09 – CPS by keyword type9:31 – Measuring search terms vs CPS9:45 – 75%-150% CPS range10:15 – 1.5× CPS decision point10:39 – Pulling CPS from search term report11:09 – Keyword failure options11:29 – One rule beats no rule🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingHow N-gram analysis found a keyword with 200 clicks and 1 orderWhat Should I Do About Invalid Clicks in Amazon PPC?3 Filters to Use Weekly in Your Search Term Report on Amazon📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon.They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta.Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by platform. Why some products work on Amazon but struggle on Meta. And why product iteration often beats endless ad optimization.If you sell on Amazon and you’re curious about Meta ads, this episode will help you think more clearly about the next step.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Meet Sean Stone of Spillover Commerce02:45 - Using ChatGPT to challenge your thinking06:30 - Amazon sellers vs real e-commerce brands10:40 - Which products work on Amazon vs Shopify14:10 -  When scaling ad spend actually makes sense17:55 - How Meta ads increase Amazon sales20:45 - Shopify + Amazon done right (real brand example)25:00 - Why follower count doesn’t equal demand28:20 -  Product-market fit by platform31:50 - Price, size, and offer iteration35:40 -  When Amazon brands should run Meta ads38:45 - Meta ads vs Amazon ads (different playbooks)42:10 - Final takeaway: thinking beyond Seller Central🦡 Resources & Links🦡 GET AD BADGER ➡️ See How Spillover Commerce Achieved $74K Profit SwingFind Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Sean Stone of Spillover Commerce🛒 Are you ready to escape Amazon dependency?Crack Q4 2025 with AMC Audiences & Deals4 Techniques Working for Amazon PPC in 2025Finding Your Zone of Possibility for Amazon PPC RankingsHow can you quickly and efficiently improve your Amazon listing?How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sean StoneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, with Abe Chomali we explore how to make your PPC truly work for your business, rather than just moving numbers around in Amazon Seller Central.We talk about SOPs, automation, and checklists essential tools for efficient work. But simply following rules isn’t enough. You need to combine them with flexible strategic thinking so that every campaign delivers real results for your business.In this episode, you’ll learn why “optimizing numbers” doesn’t always equal real profit, how SOPs and automation can support rather than limit strategic decisions, and practical approaches to turn Amazon PPC into a growth tool rather than a routine task.A tip from Badger Den: don’t be afraid of flexibility even within the strictest processes – that’s exactly what makes PPC profitable.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Life in New Jersey and the winter quiet08:10 – The disconnect between high-level goals and button-pushing11:35 – Why copying winning keywords to new products fails15:56 – The Danger of being a "Yes Man" in client relationships18:21 – Balancing authority with empathy22:19 – Technical Skills vs. Client Relations24:53 – Why rigid SOPs don't work for Amazon PPC27:47 – Moving from robotic tasks to strategic curiosity30:47 – How to bridge the gap between clients and technicians34:31 – Why top marketers must always ask "Why?"39:04 – Where to find Abe Chomali🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Abe Chomali from RightClick AdvisorsWhat is the role of data in Amazon campaign management?The PPC Tasks We Put on Our Project Management ToolsHow to develop a successful client relationship?How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Abe ChomaliSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025. They talk about why the first half of the year felt tougher for many sellers, how to read market signals the right way, and how new tools — from the unified ad console and advanced reporting to AI assistants in DSP and AMC — can help brands make smarter decisions, stay profitable, and position themselves for growth heading into 2026.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 — Intro 05:40 — Update #1: Unified Ad Console (DSP & Sponsored Ads)09:47 — Update #2: New Powerful Reporting & 15-Month Lookback11:51 — Update #3: Ads Agent (AI Assistant for DSP)19:26 — Update #4: Amazon Marketing Cloud (AMC) AI Assistant23:05 — Update #5: Sponsored Brand Reserve Share of Voice33:00 — Update #6: AI-Curated Sponsored Brand Collections37:40 — Update #7: AI-Powered Product Prompts & Rufus Integration47:00 — Update #8: Sponsored Product Video (Rated 10/10 Impact)52:00 — Update #9: Creative Agent for Video/Image Generation53:18 — Update #10: Advanced Brand Store Analytics54:45 — Summary🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Mansour Norouzi at Incrementum DigitalGetting the Most out of Amazon Reporting Why AI Will Be Your New Assistant on AmazonAmazon Marketing Cloud: Retarget Viewers & Cart AbandonersAmazon Product Page Optimization in a Rufus AI WorldCreative Optimization and Partnerships with Roku for Amazon Video Campaigns📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Mansour NorouziSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode of the PPC Den podcast, Michael Erickson Facchin sits down with long-time friend and business partner Gonza Martinez of Ziresquare to talk about one of the hardest — and most important — transitions founders face: moving from “doing PPC yourself” to training PPC managers who can eventually train others.Gonza shares how he went from personally managing Amazon PPC to building a team, selling and acquiring brands, and developing systems so his managers could grow into leaders. We cover mindset, hiring the right analytical people, creating processes, avoiding burnout, and knowing when PPC is no longer your “unique ability” as a founder.If you’ve ever wondered how to step out of the weeds and build a PPC team that runs (and improves) itself, this episode is for you.We’ll see you in The PPC Den!🦡 Highlights ​​01:12 – Who our guest is and why this topic matters03:45 – How they started training PPC managers07:18 – Biggest mistakes new PPC managers make11:30 – Building systems so managers can train others16:05 – Real examples from their training process21:44 – What KPIs they use to measure success27:10 – How to choose people who can become trainers32:58 – Lessons learned from failures38:20 – Actionable tips for agency owners🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Gonza Martinez of ZiresquareHow to align team goals using Amazon PPC data tools?Who to Hire for Your Amazon Growth TeamAd Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Gonza MartinezSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Before the song starts, before the wishes are said, there’s a moment.From one side of the camera, the Badger family leans in. From the other side of the screen — you. And suddenly, this isn’t just another episode about Amazon marketing. It’s a holiday visit.We hear the words first: thank you. Thank you for tuning in. For being part of the journey. For spending another year learning, growing, and building together. Merry Christmas. Happy Hanukkah. Happy New Year.  A family tradition steps into the spotlight — Christmas caroling. And without overthinking it, without holding back, our CEO sings from the heart. Yes, we work hard all year to uncover the best Amazon marketing insights. But this episode reminds us why we do it in the first place: people first, community always, and a little joy along the way.We’ll see you in The PPC Den!🦡 Highlights ​​0:06 – A big thank-you from the Badger family0:24 – A family tradition: Christmas caroling0:31 – The song begins 2:05 – Thank you, dear Badgers, for watching till the very end🦡 Resources & Links🦡 ⁠GET AD BADGER⁠ ➡️Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising⁠From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025!⁠📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠⁠Subscribe to our newsletter⁠⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠⁠Review all our show notes⁠-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today.We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself.We also dive into image generation and creative updates, and why testing visuals regularly is a non-negotiable part of weekly PPC optimization.If you want a clear, repeatable weekly routine for Amazon PPC—one that connects data, conversion, and creatives—this episode breaks it down step by step.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro 01:48 -  Who Dan Head is and how he approaches Amazon PPC04:12 - Why Amazon PPC doesn’t work in isolation07:05 - The biggest mistake sellers make when optimizing ads10:02 - What N-gram analysis actually reveals (beyond keywords)14:35 - How to identify non-converting spend correctly18:20 - When NOT to negate keywords (and why sellers overdo it)22:10 - ACOS Power Ratio explained in simple terms26:05 - PPC data vs listing problems: how to tell the difference30:12 - Why creative and images break or scale PPC performance34:05 - Full-funnel thinking: connecting ads, listings, and intent38:20 - How top agencies think about scaling Amazon PPC45:10 - Wrap-up & key takeaways🦡 Resources & Links🦡 ⁠GET AD BADGER ⁠➡️ Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is ⁠Dan Head⁠ of AMZ Elite⁠How N-gram analysis found a keyword with 200 clicks and 1 order⁠⁠Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns⁠⁠The ACOS Power Ratio for Amazon PPC⁠📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠⁠Subscribe to our newsletter⁠⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠⁠Review all our show notes⁠-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Dan HeadSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs to get a sale, checks organic rank, placements, inventory signals, and basically connects all those data points to decide exactly how every bid should move. What’s cool is that she didn’t learn this from any tool — she built it herself after studying a giant Excel file a VA once gave her. If you want to hear how someone can take PPC bidding way deeper than “raise bid, lower bid,” this episode is a super interesting look into how Priscilla thinks and why her approach works so well.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro 03:30 - Priscilla’s journey into PPC bidding 06:05 - Why static click rules don’t work 07:00 - Visibility vs ACoS 08:45 - Keyword & target classification system 10:30 - Customizing bidding rules per brand 12:15 - Identifying hero keywords and products 13:55 - High-volume but unprofitable targets 15:35 - Click thresholds by match type 17:20 - Cross-analyzing performance and match type 19:20 - Bid summary and directional analysis 21:10 - When bid changes should be zero 23:35 - Competitor vs branded click value 25:05 - Campaign purpose: defense, discovery, conquesting 27:30 - Versioning and evolving a bidding system 29:10 - Inventory levels and soft pausing 30:40 - Placement optimization strategy 32:40 - Optimization frequency and lookback windows 34:00 - Building scalable bidding formulas 35:20 - What’s next: B2B, audiences, and AMC 36:30 - Final takeaways on advanced PPC bidding 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Priscilla Wagner of Relentless B2CThe Simplified Q4 Bids & Budget System for Amazon SellersThe One Activity That Will Fix Your ACOS in 2025One Keyword, 8 Tools. Accuracy for Search Volume & Sales on AmazonHow to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Priscilla WagnerSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business. Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home market on Amazon.🦡 Highlights ​​0:00 – Intro0:18 – Caroline’s $750K tiny home gamble0:54 – $75K ad spend, 1 sale, ACOS 180%3:33 – How Ad Badger fixes broken PPC campaigns5:59 – Stopping wasted spend & managing long sales cycles8:25 – Scaling high-ticket items for market dominance10:44 – Dashboard, ACOS control & pricing12:20 – Onboarding, keyword cleanup & Ngram analyzer14:19 – Next steps & excitement to start🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingThe One Activity That Will Fix Your ACOS in 202535 Negatives to 1 Positive: The Secret to Lower ACoSTackle 70% Wasted Spend with N-Gram Laddering in Amazon AdsWhat strategies can help minimize wasted spend in Amazon PPC?Amazon PPC Secrets No One Tells You—Explode Your Brand Growth📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, we’re jumping into the Amazon world just like Mario jumps into a new level.I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder.You’ll hear how to spot your position in the “level map,” how to analyze the players above you, and how to power-up your listing using reverse ASIN lookups, keyword strike zones, and smarter PPC. It’s basically the difference between Mario without a mushroom… and Mario after the mushroom.If you're stuck at Rank 8 and dreaming of Rank 4 — this is your episode.And hey — if you want to climb that ladder even faster, you’ve got an exclusive 25% off Ad Badger software until December 5. A perfect power-up for your Amazon journey.🦡 Highlights0:00 – Walk at Pace Bend Trailhead 0:40 – Amazon growth = climbing a ladder1:30 – Understanding the Sales Ladder 2:30 – Example niche: top products & sales percentages3:30 – How to move up the ladder: from Rank 8 to Rank 44:30 – Reverse ASIN lookup & keyword profiling5:30 – Strike zone opportunities & high-converting keywords6:30 – Optimizing titles, PPC, and content updates7:30 – Competitor analysis: reviews, offers & pricing8:30 – Product variations & continuous iteration9:30 – Chart your course up the Sales Ladder ​​🦡 Resources & Links🎁Get 25% off until December 5! Optimize your Amazon PPC, track keywords, and climb the sales ladder faster with Ad Badger.Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingTackle 70% Wasted Spend with N-Gram Laddering in Amazon AdsUsing Reverse ASIN on Your Own Product for New PPC Keywords📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is.Together with Steve, we crack open five real PPC cases from the Miami field files:a suspicious drop in ACOS that wasn’t what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn’t commit…an auto campaign that went rogue overnight…and finally, the delicate, dangerous game of cutting branded spend.Each case reveals the same truth: great PPC managers aren’t just optimizers — they’re detectives.Welcome to The PPC Crime Scene Files!🦡 Highlights ​​0:00 – Intro0:24 – Case 1: ACOS Mystery2:52 – Goal Setting & LTV Discussion6:40 – Case 2: Listing Suppression17:14 – Case 3: Keyword Placement Detective Work23:09 – Case 4: Runaway Auto Campaign28:14 – Case 5: Branded Spend Investigation36:46 – Wrap-up & Lessons Learned🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Steve PatenaudeWhen Higher Total ACOS Means More ProfitHow to align team goals using Amazon PPC data tools?How can you quickly and efficiently improve your Amazon listing?B2B Placements in Amazon PPCWhy Aren’t You Testing Placement Adjustments in Amazon PPC?Should You Segment Automatic Sponsored Product Campaigns?Smart Strategies for Branded Spend in Amazon Ads📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes​​​​​-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Steve PatenaudeSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and the new Deals rules to maximize Q4 performance. They share real account insights, campaign strategies, and explain why now is the best time ever to be selling on Amazon.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Intro01:31 – Why Q4 2025 is crucial for Amazon marketers05:01 – AMC Audiences – segmentation & targeting12:01 – Creating high-impact deals in AMC18:31 – Success stories using AMC audiences & deals23:01 – Advanced tips: Optimizing campaigns for peak Q4 performance28:01 – Common pitfalls and how to avoid them32:01 –  What to watch in AMC & Amazon marketing34:31 – Wrap-up 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Sean Stone, founder of Stone's GoodsThe Simplified Q4 Bids & Budget System for Amazon SellersWhat are The Biggest Trends in Amazon PPC Q4 of 2021Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare?Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sean StoneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising.  Téogether, they unpack how AI is taking over the heavy lifting — from creating videos to analyzing data — and why the future of selling on Amazon will belong to those who can think both creatively and technically. You’ll discover how Amazon’s newest AI tools are not just changing ads, but redefining what it means to be a marketer.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Intro02:15 – Are Amazon advertisers becoming more like electricians?08:10 – Inside Amazon’s new AI creative studio 12:37 – The rise of AI assistants for sellers and account optimization17:22 – How Amazon now builds listings from a Shopify URL20:55 – AI in Product Opportunity Explorer24:48 – Why AI still needs human logic and interpretation29:30 – Practical ways to use AI in PPC today33:18 – The marketer of tomorrow: technical + creative37:02 – Adapting before AI does it for you🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is  Joshua Rawe, co-founder AmpliSellA tool I use every month to better manage my Amazon PPC campaignsWe Tested AI Video Ads — Here’s What Improved Our ROASCreative Optimization and Partnerships with Roku for Amazon Video CampaignsAmazon Product Page Optimization in a Rufus AI World 📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Joshua RaweSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden keywords customers are actually using, optimizing ad campaigns, and increasing CTR and conversions. We discuss when high impressions don’t translate into clicks and how improving titles, images, or pricing can fix that. She also explains the importance of tracking market growth and lost sales, showing why regularly analyzing search query data is key to Amazon success.🦡 Highlights ​​0:00 – Intro00:35 – How often Maryna uses search query data01:18 – Why search query data is powerful for understanding the customer’s voice03:12 – Finding hidden gem keywords and a real client example09:05 – Low impression share but high CTR & conversion rate: what it means13:30 – High impression share but low CTR: identifying listing issues16:16 – High impression share and CTR but low conversion: fixing the listing17:58 – Losing market share while search volume grows: strategic insights22:04 – Maryna’s advice for collecting and using search query data🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday on the show, we’re thrilled to welcome Maryna Nelep, an Amazon PPC manager and proud member of our Ad Badger family!How Can I Best Use The Search Query Performance Report?How Do I Export Search Query Performance Dashboard Data?Why Amazon’s Search Query Performance Dashboard is AwesomeOne Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Maryna NelepSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this week’s episode  we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it’s a market-wide trend? I walk you through real examples from over a thousand marketplaces  so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity. Five minutes in the Product Opportunity Explorer can save you hours of guesswork and give you actionable insights to optimize your campaigns. 🦡 Highlights ​​0:00 – Intro0:14 – Story of a Core Community member facing PPC challenges0:52 – Rising CPCs explained2:15 – Market research insights3:17 – Using Product Opportunity Explorer5:02 – Microphone niche case study6:49 – Trends and conversion rates8:33 – Demand and competition overview9:30 – Pulse check on market share10:25 – Top products and click share11:45 – Monthly account analysis tips13:42 – Market opportunities14:39 – Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingUsing Product Opportunity Explorer to iterate and expand your product lineHow Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? 📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Hey, if you’re managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns using bulk files and pivot tables — step by step. What’s really valuable is how he highlights where ad spend might be wasted, which campaigns or products are performing best, and how to optimize match types like broad, phrase, and exact. He also points out the usual frustrations with Amazon Ads — signing in, switching between Seller Central and Advertising — and shows a cleaner, faster way to get insights using spreadsheets.Mike even covers pivot table examples, double pivots, and placement analysis, giving you a practical workflow you can start using right away.🦡 Highlights ​​0:00 – Introduction0:58 – The goal of an audit2:27 – What an Amazon PPC audit actually is3:01 – Observing, recommending, and taking action after audits4:04 – How to download a bulk file from Amazon Advertising6:01 – Why regular bulk file downloads are useful6:33 – Analyzing at a high level: “lay of the land”6:55 – Campaign structure analysis: auto vs manual targeting, match types, placements8:07 – Using pivot tables for Amazon PPC analysis14:22 – Common pivot table audits: match type summary19:44 – Double pivot tables: skew + campaign name for detailed insights24:42 – Pivot analysis for multi-ASIN creatives and video ads25:00 – Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingAudit Your Amazon PPC Account: The 5 Step GuideHow Can An Amazon Campaign Audit Help My Business?Live Amazon PPC Campaign AuditReconstructing Campaign Architecture for Multi-ASIN Portfolios6 Principles to Follow For Amazon PPC Campaign Structure📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads. You’ve probably heard the hype, but here’s the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale. They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you’re camera-shy).So grab your headphones and your favorite coffee mug — it’s time to talk about launches, AI, and the future of Amazon PPC. 🦡 Highlights ​​0:00 – Intro2:00 – Origin story: building agency from Ecom experience2:25 – Boutique approach: agency + PPC manager in one5:14 – AI video: 3D renders from simple files6:14 – Micro-testing videos on Amazon with keywords10:00 – Future: video generation without editors, low cost12:00 – Brand launch strategy on Amazon, goal setting14:48 – Four PPC launch phases: branded, product, competitor, video/display17:07 – Conversion > ROAS on early stages20:32 – Launch phases: branded terms, descriptive keywords, category/competitors29:12 – Share of search, tracking conversions & traffic32:48 – Search term optimization, trends, product profitability34:00 – Risk of focusing too much on ROAS early36:23 – Sacrifice for long-term success; PPC lessons like GPA vs ROAS38:17 – Experimenting & giving campaigns buffer; lessons from short-term dips40:08 – Nomenclature for campaigns, 30,000-foot view, organizing all campaigns & creative assets42:16 – 30-day test period for campaigns; impressions first, then evaluate45:23 – Next 6 months excitement: AI & automating analysis🦡 Resources & Links🦡 GET AD BADGER ➡️Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is  Shane White of Nobul PartnersWhat Top Amazon Sellers Won’t Tell You About AI Video AdsWhy No One Watches Your Amazon Sponsored Brand Videos & How To Fix ItHow Do I Make Excellent Amazon Sponsored Display Videos On Budget?Creative Optimization and Partnerships with Roku for Amazon Video Campaigns📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Shane WhiteSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth. Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you’re a brand owner or just curious about Amazon marketing, this episode is full of insights you don’t want to miss!We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Intro & welcome to Gonza Martinez02:15 – Gonza’s first Amazon brand purchase story06:00 – How to audit Amazon PPC campaigns10:20 – Finding growth opportunities14:00 – Competition analysis & smart strategies18:30 – Tips to boost sales fast22:00 – Leading a team & learning on the job26:00 – Reviving ad accounts after buying a brand30:15 – Key mistakes to avoid in Amazon PPC34:00 – Advanced campaign tips & tricks38:20 – Gonza’s personal insights & advice42:00 – Closing thoughts & goodbye🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is  Gonza Martinez, e-commerce entrepreneurFive Practical Fixes for Messy Amazon AccountsWhen Higher Total ACOS Means More ProfitHow to Save Your Campaigns with Bulk Files for Black Friday and Cyber MondaySmart Strategies for Branded Spend in Amazon AdsB2B Placements in Amazon PPC📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Gonza MartinezSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections.If you’re looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives you the clarity and tools you need.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 –  Intro02:15 – Clifford’s background & experience with Amazon accounts06:00 – Common mistakes in messy Amazon accounts09:30 – Fix 1: Cleaning up ad campaigns13:20 – Fix 2: Optimizing product targeting17:10 – Fix 3: Using automatic campaigns strategically21:30 – Fix 4: Managing “Previously Viewed” placements26:00 – Fix 5: Testing and leveraging Creator Connections31:20 – Additional tips & tricks for account organization36:40 – Clifford’s advice for long-term success41:15 – Q&A / Audience questions44:00 – Key takeaways🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Clifford Donovan. Lead Amazon Media Buyer at Pilothouse Digital.Why the ‘Perfect’ Amazon PPC Account Is a Myth?Analyzing 2 Amazon Advertising PPC Accounts With Low ACOSThe One Activity That Will Fix Your ACOS in 2025The Easiest Amazon PPC Fix You’re Probably IgnoringWhat Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? 📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Clifford DonovanSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, Olena and Michael take on one of the hottest Amazon PPC topics — Total ACOS. They break down why lower isn’t always better, how chasing the lowest number can actually hurt profitability, and why looking at organic growth, conversion rate, and sales velocity matters just as much as ad spend. Together they unpack real examples where a higher Total ACOS led to bigger profits and share practical insights on how to think smarter about your strategy.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 –  Intro00:43 – Olena shares why most clients want to lower Total ACOS and why this can be misleading01:50 – Discussion on real account data showing profit growing even as Total ACOS rises04:30 – Olena explains Amazon’s algorithm, sales velocity, and conversion rate impact06:11 – Why cutting spending isn’t always the healthiest strategy09:58 – Michael unpacks the math of Total ACOS: ad spend, paid sales, organic sales12:20 – Olena shares strategies with generic keywords, seasonality, and brand vs. non-brand terms14:00 – What happens when ad spend is reduced too aggressively16:40 – Michael highlights solutions: reporting, SEO, CTR/CVR optimization, price, and competitive tracking19:30 – Olena on long-term thinking, patience, and manual checks for ad positions20:50 – Final thoughts🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Olena Shmaiun, Amazon PPC Manager of Ad BadgerThe One Activity That Will Fix Your ACOS in 202535 Negatives to 1 Positive: The Secret to Lower ACoSHow TACoS Relates to Your Ad PerformanceWhy Is Your ACOS So High?How TACoS Relates to Your Ad Performance📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Olena ShmaiunSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Hey everyone, welcome back to the PPC Den Podcast! Today we’re talking about how to survive the craziest shopping days on Amazon. If you’ve ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. I’ll walk you through how to use bulk files to create a Save State for your campaigns. The idea is simple: download all your campaign settings, make the adjustments you need for peak shopping days, and then restore everything back in one click once the rush is over.We’ll cover how to manage budgets, keyword bids, ad groups, and more, all offline in a spreadsheet so you don’t have to stress over every little tweak while everyone else is enjoying the holiday. This strategy keeps you calm, efficient, and profitable, and gives you more time to actually enjoy your family and friends. Tune in, try it out, and make your Amazon PPC life a whole lot easier and more profitable this season.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 -  Introduction1:30 - Сhallenges with Black Friday and Cyber Monday3:00 - The concept of “Save State” for campaigns5:00 - What a bulk file is, its structure, and key functions7:00 -  Examples of editing budgets and bids in a bulk file 9:00 - How to download and reapply bulk files, working with offline edits12:58 -  Wrap-up🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhy and How to Use New Bulk Sheet Features in Amazon Ads3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It3 Bulk File Myths, Debunked📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple — one bid for everyone, everywhere. Now, with Top of Search, Product Page, and B2B placements, you can target audiences that convert like crazy.Clément shares how they got early access to B2B in beta, and while it used to be a bit mysterious, it’s now available to everyone with clear data. The numbers are impressive: B2B customers convert almost twice as well, order more units per purchase, and cost less per sale.They break down strategies for using B2B placements, either with dedicated campaigns or bid adjustments in your existing campaigns. Add Amazon Marketing Cloud audiences on top, and you can stack your targeting for even better results. The key takeaway? B2B is massively underutilized, and testing it could seriously boost your PPC performance.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Why 2025 is exciting with Top of Search Product Page and B2B placements00:56 - Clément talks about early beta access and how B2B data is now clear for everyone03:02 - B2B customers convert almost twice as much order more units and cost less per sale05:35 - Strategy ideas make a separate B2B campaign or use bid adjustments in regular campaigns07:26 - B2B pricing tips using discounts or bulk pricing to catch business customers’ attention10:31 -  Combine B2B with Amazon Marketing Cloud audiences for better targeting watch your bids15:06 - Takeaway B2B placements work really well and are worth testing in your campaigns🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Clément Hynaux, Campaign Manager at Ad BadgerSmart Strategies for Branded Spend in Amazon AdsCreative Optimization and Partnerships with Roku for Amazon Video CampaignsThe Amazon PPC Campaign Structure Checklist4 Techniques Working for Amazon PPC in 20256 Principles to Follow For Amazon PPC Campaign Structure📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Clément HynauxSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno