EPISODE · Apr 10, 2026 · 51 MIN
An 8-Figure Sales VP Told Me Why Your Team Keeps Missing Quota
from The Revenue Vault: Inside the minds of sales leaders who build unstoppable revenue engines. · host Venli Consulting Group
In this episode of The Revenue Vault, Marcus Chan interviews Rich Patterson, VP of Sales at Masonhub, on how he built a buyer psychology framework that helps reps identify exactly how each prospect makes decisions and close more deals without getting ghosted. Rich breaks down his 5 Buyer Codes system, why most onboarding setups guarantee rep failure, and the hiring and retention lessons from 20 years leading sales teams across direct, SaaS, and logistics.Meet Rich Patterson here: https://www.linkedin.com/in/richhitsgoalshttp://www.buyercoding.com/Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work.Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, who led a $195M/year sales org with 110+ emps, and was promoted 12 times in 8 years, this show is tactical, direct, and built for operators.If you’re serious about driving results, this is your playbook.👉🏼 Want to uncover your biggest hidden revenue leaks? Get our free diagnostic kit here.👉🏼 Want to double revenue without increasing your headcount? Click here.Follow Marcus Chan’s Socials:LinkedIn | YouTube | Instagram | TikTok | Venli
Embed this episode
Ready to play
An 8-Figure Sales VP Told Me Why Your Team Keeps Missing Quota
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.