An Action Plan to Stay One Tweet Ahead of a Potential Social Media Crisis

In this age of social media and internet activism, lots of top CEOs have Tracy Williams on speed dial for when a crisis hits, or a lawsuit threatens a company's brand or reputation. Even companies that are vigilant about living their values, following best practices, and creating a healthy workplace culture are vulnerable to the wrath of online mobs if they don't have an action plan in place when inevitable misunderstanding or slipups do occur. On today's show Tracy Williams discusses reputation management in the age of social media, particularly how to protect yourself and your company from a PR disaster that could explode as fast as a tweet.