An AI-fueled Amazon Prime Day episode artwork

EPISODE · Jun 23, 2026 · 6 MIN

An AI-fueled Amazon Prime Day

from Marketplace Morning Report · host Marketplace

Amazon Prime Day starts today and runs through Friday. Consumers are expected to spend $26 billion over those four days, and they’ll have plenty of help from AI. Today: a primer on Amazon’s big AI shopping experiment. Then, will a new U.K. prime minister mean an altered trade relationship with the EU? And later, Congress is pushing forward with homebuying restrictions for institutional investors, but the plan may not be foolproof.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace Morning Report is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.Stories featured in this episode:Investors are buying up Sunbelt homes. Could a congressional ban help?

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An AI-fueled Amazon Prime Day

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This episode was published on June 23, 2026.

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Amazon Prime Day starts today and runs through Friday. Consumers are expected to spend $26 billion over those four days, and they’ll have plenty of help from AI. Today: a primer on Amazon’s big AI shopping experiment. Then, will a new U.K. prime...

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