An Ambitious Visit Anaheim Rebrand That Widens the Destination's Appeal

Visit Anaheim Chief Marketing Officer Scott Oklin and VP of Intermediary Strategy Virna Navia discuss the DMO's new rebrand as it embarks on a "Golden Decade," which will see massive new developments such as OCVIBE and DisneyForward as well as a new drive to attract visitors to "tentpole" events.With the largest convention center on the West Coast, this SoCal city is upping the ante while still savoring its standing as the center of Disney's iconic theme parks.