An Audio Retrospective - Celebrating 100 Episodes

Sound is a subject I’m very passionate about, and it’s more important than we think. When I started this podcast I wanted as many people as possible to know that their audio shouldn’t be an afterthought. But as I spoke with people about this topic, I learned that I had a lot to learn about it too. Every guest on this show has shared valuable information about how sound shapes us, and I’ve been fascinated by the depth of these conversations. I hope you have too.There’s a lot to unpack here, and the samples featured in this episode really just give you a basic overview. I’ve included links to each of the episodes here so you can go back and listen to any that intrigue you. Ultimately I’m on the same journey of discovery that you are, and it’s a journey that we’re taking together.&nbsp;It Seems Like MagicWe start things off with a look back at my&nbsp;Episode 19&nbsp;interview with sonic strategy director and audio alchemist Steve Keller, and his amazing work in using sound to change the way our brains perceive different flavors. From there we revisit&nbsp;Episode 81, an interview with Jim Kennelly and Sam Ufret of Lotas Productions, and the trends they’ve followed in the voiceover industry after Covid-19.Steve Keller:&nbsp;https://www.sxmmedia.com/Jim Kennelly and Sam Ufret:&nbsp;https://www.lotasproductions.com/&nbsp;“Hey Jodi, it’s Marie Hoffman. I just listened to your podcast with Jim Kennelly and Sam Ufrent, and the excitement and positivity that they brought to the podcast about the future of voiceover and synthetic voices and AI was palpable. I felt like I went to four years of college in your thirty-one-minute podcast. Thank you so much for airing this, and keep up the good work!”— Marie Hoffman,&nbsp;Voiceover Artist&nbsp;The Timbre of Your VoiceWe continue with audiologist and parent coach, Dr. Lilach Saperstein’s interview in&nbsp;Episode 79, and the subtle connection between our sense of hearing and emotional relationships. Then we jump back a little further to&nbsp;Episode 71&nbsp;and Hamish MacDonald, the managing director of Squeak-E-Clean Studios, and how he conveys the true value of sound to his clients and partners. After that, we check in with casting director and coach Mary Lynn Wissner in&nbsp;Episode 36,&nbsp;to talk about how sometimes the best voice for a job isn’t the one her clients expect.Dr. Lilach Saperstein:&nbsp;https://allaboutaudiology.com/Hamish MacDonald:&nbsp;https://www.squeakeclean.com/Mary Lynn Wissner:&nbsp;https://www.voicesvoicecasting.com/&nbsp;“This is Cheryl Holling, host and creator of the podcast&nbsp;19Stories: From Fear to Hope. I’m also an avid listener of your podcast, Jodi, and given you’re about to celebrate the release of your hundredth episode and inquired about our favorite episode, I’d have to say that as much as I enjoy all of your wonderful guests, I so appreciate your solo episodes, especially your most recent one entitled “Positive Vibes Only.” The amount of research you do, the really interesting information you provide, and your delivery always make me feel like I’m listening to an audio documentary where everything you describe comes to life. Congratulation on your one-hundredth episode and I look forward to the next hundred ones!”—&nbsp;Cheryl Holling,&nbsp;Voice Over,&nbsp;Podcast Producer &amp; Host&nbsp;A Hell of a StatisticNext, we take a look at&nbsp;Episode 29&nbsp;and my interview with multimedia storyteller Brandee Sanders, who shares her insights into the connections between sonic branding and audio storytelling. After that, we jump to&nbsp;Episode 30&nbsp;and marketing upheaval expert Rudy Fernandez, who discusses the science of sound and advertising.Brandee Sanders:&nbsp;https://www.brandeesanders.com/Rudy Fernandez:&nbsp;https://creativeouthouse.com/&nbsp;“I don’t know, just picking one out of all the amazing content there’s been between the podcasting and Clubhouse, it would be tough to do. But if I had to pick one, I think it would be the podcast with Brandi Sanders. There was so much good information there crammed into sixty minutes and she has so much energy doing it. That is still one of my favorite&nbsp;Audio Branding&nbsp;podcasts, so thank you, Jodi.”—&nbsp;Jim Cooper,&nbsp;Voiceover Artist&nbsp;“Real People” is the WordWe start the second half off with a look back at&nbsp;Episode 42&nbsp;and my interview with creative director and composer Nick Crane, who talks about the challenges and rewards of bringing an artist’s insight to commercial branding. Then we move on to&nbsp;Episode 53, where iHeart media audio producer Macha Gruber, now Macha Kane, talks about some of the more subtle advertising and branding trends that have emerged in the 21st century. After that, it’s time for a quick peek at&nbsp;Episode 77, where sonic branding strategist and Pirate Group Inc. CEO Tom Eymundson discusses his three-step branding methodology.Nick Crane:&nbsp;https://racketclub.tv/Macha Kane:&nbsp;http://machacreative.com/Tom Eymundson:&nbsp;https://www.piratetoronto.com/&nbsp;“We’re in the age of Voice First and, yes, it’s a relatively young industry, so it’s going to require a combined effort and partnerships between designers, developers, and the voiceover industry that I’m a part of. Jodi’s&nbsp;Audio Branding&nbsp;podcast provides a space where, as a guest or as a listener, we can all share and be inspired.”—&nbsp;Jim Kennelly,&nbsp;Voiceover Producer and Director&nbsp;Most of Our DecisionsFrom there we look back at&nbsp;Episode 87&nbsp;and discuss filmmaker Kevin Elliott’s “three promises” system for creating videos that are sure to move people. After that, we revisit&nbsp;Episode 62, my interview with Dr. Cornelius Ringe and Lars Ohlendorf of the Audio Branding Academy and Berlin-based sound agency WESOUND, who talk about the ongoing process of audio management to help maintain a brand.Kevin Elliott:&nbsp;https://wewafilms.com/Dr. Cornelius Ringe and Lars Ohlendorf:&nbsp;<a...