An E-Com Lawyer Explains How To Succeed As An Online Retailer in the Amazon Age

In this week's episode of the Garlic Marketing Show, we talk with Paul Rafelson, an e-commerce lawyer who’s hungry to fight back against Amazon and their increasingly shady online retail tactics.Paul has served as in-house legal counsel for massive global corporations including Microsoft and Walmart. While working as a tax lawyer for General Electric, he started taking on numerous Amazon clients who were being crushed by taxes. Paul’s dedication to fighting against Amazon has led him to the Online Merchants Guild, a nonprofit trade association that advocates for fair e-commerce laws and policies. Listen to the full Garlic Marketing Show episode with Paul to learn more about navigating complex tax laws and what you can do to prevent Amazon from destroying your e-commerce business.What You'll Learn:How the Supreme Court’s Wayfair decision will impact online retailersWhat Amazon is doing to avoid taxes and legal liabilitiesThe shady tactics driving the Amazon Basics product lineWhy you shouldn’t listen to any self-confessed Amazon “gurus”The reason you absolutely need to enforce your IP rights Hosted on Acast. See acast.com/privacy for more information.