An Energy Drink M&A Crash Course

In a very special crossover episode, BevNET managing editor Martín Caballero joins the Brewbound Podcast to break down the blockbuster Celsius/Alani Nu deal. Marty discusses what energy deals usually mean for the beer distributors that built the acquired brands, current trends in non-alc energy and functional drinks and what brewers can learn from the space. Then, Jess and Zoe get into recent beer news, including Brown-Forman's upcoming move to the Reyes network in California; proposed legislative changes in Georgia, Idaho and Maryland; and an upcoming departure from the Michigan craft scene (we miss you already, Carrie).

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This episode is 33 minutes long.

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This episode was published on February 26, 2025.

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