An Ex-Googler’s Guide to Google UAC for iOS

What this episode covers

In this interview, we get into the intricacies of Google UAC strategies for iOS apps post Apple's introduction of App Tracking Transparency (ATT). We are joined by ex-googler and founder of CandidConsulting LLC, Ashley Black. Ashley will describe, in detail, Google’s initial response to ATT and talk about modeled conversions. We will also uncover the challenges and limitations Google faces with iOS ad inventory, particularly the inability to prompt for ATT in browsers and the significant enhancements brought, including web-to-app tracking. You will discover: - Effective tips on iOS campaigns with Google UAC - The impact of the YouTube app implementing ATT - Tackle tracking limitations on iOS Learn More: https://www.linkedin.com/in/ashleym-black/ https://www.candidconsultinggroup.com App Audits: https://apps.apple.com/us/app/talk-or-not-mystery-fun-chat/id925631318 https://play.google.com/store/apps/details?id=com.MohdNazir.WordGather&pcampaignid=web_share You can also watch the video: https://youtube.com/live/0p7h1JIR4yw Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

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Frequently Asked Questions

How long is this episode of App Marketing by App Masters?

This episode is 1 hour and 17 minutes long.

When was this App Marketing by App Masters episode published?

This episode was published on August 5, 2024.

What is this episode about?

In this interview, we get into the intricacies of Google UAC strategies for iOS apps post Apple's introduction of App Tracking Transparency (ATT). We are joined by ex-googler and founder of CandidConsulting LLC, Ashley Black. Ashley will describe,...

Can I download this App Marketing by App Masters episode?

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