An Expert Look at Supporting Business Strategy With Performance Marketing

Join Dots Oyebolu in conversation with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk.* Dusty shares his extensive experience and insights into supporting business strategies with performance marketing. He discusses Autodesk's holistic approach to marketing across multiple industries, the transition to a subscription model, and the importance of audience-centric go-to-market strategies. Dusty also delves into the significance of thought leadership and the role of digital transformation in enhancing customer engagement and sustainability.Key Takeaways:(04:15) Thought leadership is critical for inspiring customer action.(07:12) Engagement with internal and external thought leaders.(11:20) Impact of Autodesk’s State of Design & Make report on strategic decisions.(14:16) Employee involvement and excitement about the report.(18:54) Launch strategies and collaboration with Bloomberg.(24:22) The importance of earning audience attention.(34:11) Balancing customer needs with business goals.(37:10) The critical role of SEO in content strategy.Resources Mentioned:Autodesk | Website - https://www.autodesk.com/Dusty DiMercurio | LinkedIn - https://www.linkedin.com/in/dustydimercurio/Procore Technologies | LinkedIn - https://www.linkedin.com/company/procore-technologies/Insightful Links:https://business.adobe.com/blog/basics/marketing-strategyhttps://info.mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-thishttps://www.gartner.com/en/marketing/topics/marketing-strategyThanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.*Since recording the interview, Dusty DiMercurio has moved to Procore Technologies where he is Senior Director, Head of Portfolio Marketing.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds