An extraordinary journey of a digital strategist with Carly Smith

Introduction In this episode, we are joined by Carly, the founder of Socially Graceful. She is a digital strategist who is passionate about helping business owners with their social media and email marketing. Carly has been in the digital space since 2008 and has a no cookie-cutter approach to her work. Overview Carly discusses her journey as a mother and building her own business. She shares insights on how to balance motherhood and entrepreneurship and gives tips on how to improve social media and email marketing strategies. In this episode, Carly talks about how mums can be hesitant to draw a line in the sand and make decisions that are best for them. She also shares her experience of being replaceable in the workplace, which led her to start her own business. Carly emphasizes the importance of setting boundaries, prioritizing tasks, and understanding your audience to improve social media and email marketing strategies. Timestamps Introduction of Carly and her background (0:00:45) Carly's response to the icebreaker question (0:02:03) Carly's passion for writing and shopping (0:02:45) Carly's love for running and watching the sunrise (0:03:47) Balancing motherhood and entrepreneurship (0:05:30) The importance of setting boundaries and prioritizing tasks (0:08:20) Carly's decision to start her own business (0:07:40) The challenges of being replaceable in the workplace (0:08:46) The impact of COVID-19 on businesses and the digital space (0:25:10) Tips for improving social media strategies (0:11:30) The importance of understanding your audience and creating valuable content (0:14:50) The role of email marketing in business (0:18:50) Tips for improving email marketing strategies (0:21:20) Carly's biggest achievement and how she grew her business (0:17:28) The challenge of being a mum and making decisions (0:15:02) Carly's upcoming projects and initiatives (0:28:30) The planning cycle in early childhood and how it relates to marketing strategy (0:19:56) Carly's achievement in growing her business and her ability to connect with clients (0:20:27) The transferability of skills from previous jobs to entrepreneurship (0:24:24) Balancing work and motherhood, and the challenge of setting boundaries (0:25:01) Carly's realization of wanting to change her business to spend more time with her kids (0:27:01) Lessons learned from being a mother and building a business (0:30:14) The importance of scheduling breaks and prioritizing time with family (0:30:15) Carly's advice for business owners to check themselves and rebuild (0:32:11) Introduction to Socially Graceful and Carly's services (0:33:34) Carly's services and website (0:35:19) Leah and Carly's admiration for each other's social media feeds (0:35:56) A conclusion thanking listeners for tuning in and encouraging them to subscribe and leave a review (0:36:49)