EPISODE · Nov 6, 2025 · 21 MIN
An "I will" attitude is the only attitude
from Aftermarket All-Access · host Endeavor Business Media
In Episode 4 of our Endeavor 2 Discover series, Chris Messer, Executive Vice President of Endeavor Business Media's Transportation Group, is joined once again by Mike Jones, President and CEO of Discover Leadership. Today's topic is all about the I Will Attitude. Chris and Mike explore how powerless words like "I think I can" lack the energy needed to truly overcome challenges, while "I will" creates the mindset and muscle memory of a champion. They discuss how this language shift impacts team culture, how practicing like a champion helps you play like one, and why hope is not a strategy when it comes to personal accountability and delivering results.
What this episode covers
In Episode 4 of our Endeavor 2 Discover series, Chris Messer, Executive Vice President of Endeavor Business Media's Transportation Group, is joined once again by Mike Jones, President and CEO of Discover Leadership. Today's topic is all about the I Will Attitude. Chris and Mike explore how powerless words like "I think I can" lack the energy needed to truly overcome challenges, while "I will" creates the mindset and muscle memory of a champion. They discuss how this language shift impacts team culture, how practicing like a champion helps you play like one, and why hope is not a strategy when it comes to personal accountability and delivering results.
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An "I will" attitude is the only attitude
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