An In-depth Conversation with Terry Schalow from the Running Industry Association (SI NEWS EP6)

In this episode of Sneaker Impact News, host Bryan the Botanist interviews Terry Schalow, the Executive Director of the Running Industry Association (RIA). Schalow shares his career journey, from his start at ASICS to his current role at RIA. He discusses the organization's mission, highlighting its focus on supporting brick-and-mortar retail running channels, including independent stores, brands, and service providers in the industry. A significant part of the conversation revolves around the importance of sustainability in the running industry and RIA's commitment to it. Schalow gives an overview of RIA's upcoming Product Data Collaborative project and the orgnization's future in leveraging AI to foster personal connections with their members.